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Science Of Persuasion

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http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big). About Robert Cialdini: Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation. Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages. Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or [email protected] About INFLUENCE AT WORK: INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at www.influenceatwork.com or call 480.967.6070. To order a poster of the final screen shot, visit https://www.influenceatwork.com/store/#!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434 For more information on The Small BIG, visit http://www.thesmallbig.com/. For our latest, animated videos from THE SMALL BIG, visit https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Cialdini, https://www.youtube.com/watch?v=xMOlV... - narrated by Mr. Steve Martin, https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Noah Goldstein. This animated video was created and produced by TINOPOLIS http://www.tinopolis.com/. Subscribe to our blog at: http://www.insideinfluence.com
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Text Comments (2755)
influenceatwork (10 months ago)
Our video on the Six Universal Principles of Persuasion has over ten million views! Thank you for supporting Dr. Robert Cialdini and INFLUENCE AT WORK. We’re thrilled to help so many people maximize their professional success! To celebrate, we’re giving away a $120 Google Play gift card! To enter, simply let us know a little bit about your experience with the Six Universal Principles of Persuasion in the comments below. We want to know: What is your favorite or most used principle of persuasion? How has it helped you out in your personal or professional life? Our giveaway will end at 11:59 (MST) on March 12th, and we will announce the winners shortly after! Thank you again for all your support. https://www.influenceatwork.com/principles-of-persuasion/ https://youtu.be/cFdCzN7RYbw
Jestekin E (1 month ago)
Joekc LO (1 month ago)
Hi Sir/Madam Is it ok if i show the video in our internal Management training program to introduce Influencing and Dr Cialdini's work? Thanks Joseph
blueuclabag (1 month ago)
Trump uses the art of persuasion pretty well. But I'm willing to bet that he has absolutely no idea what persuasion is. He's just a master bullsh*tter.
Dave XB (3 months ago)
What is your favorite or most used principle of persuasion? I use a combination of these instinctively so picking one is difficult. In my view they work in unison, not isolation. To answer the question, I'll pick scarcity. How has it helped you out in your personal or professional life? I use some of these daily at work instinctively. I didn't realise they were proven to be effective, I have just learnt to do them by observing what is effective through 30 years of work. Scarcity works for me because I sell a niche product that provides my customers with a clear competitive advantage. This product requires training and an investment of time which means it is not available to just anyone with a few $$.
Adam Edwards (4 months ago)
Congratulations! such a great opportunity for our team at Tinint.com to work with you guys producing such a successful video.
Eldiyar Sydykov (2 days ago)
Заебал! Меня принуждают это глядеть на уроке дизайна
squ34ky2 (4 days ago)
95% of the people who would have watched this video, watched something else instead because of the lack of a audio cues at the very beginning.
my dear (7 days ago)
Rose Potter (9 days ago)
his writing /drawing is so SMOOTH
Daniel Barreto (9 days ago)
If someday I end up working as a waiter I'll have a trick lol
A Wise Idiot (9 days ago)
Reciprocity: mints is a bad example, how do we know the mints or "gifts" were the cause of the increase tip? Was there a control group? Also how do we know the servers who used mints weren't just better at their job? I believe it works but I just feel like that's a shitty example.
Rajkumar Biradar (10 days ago)
Not bad✊👌🤘🖐👐👏👋👋☝️👆👇👇👈👉👉🖖🖕✋👊✌✌✊👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌
Aymen Trimech (15 days ago)
Do somoene knows what's the name of the software that he use for this presentation ? Thanks :)
bello abideen (18 days ago)
I don't understand how scarcity will persuade someone
1984 Google User (1 month ago)
Not interested in the giveaway, but. . .i do want to give praise on a great video. Makes perfect sense. By the way my favorite is the Reciprocity/Liking (Personal) aspects. 👍
Clique NGM (1 month ago)
Just put out a video on Shopping Psychology, if you're interested in this kind of subject you should check it out. Thanks!
Tinelou van der Elsken (1 month ago)
Iceshadow Gamer77 (1 month ago)
The video teach me some thing but some I don't clearly understand
Mahim Uddin (1 month ago)
Dalibor Bošnjaković (1 month ago)
Very nice animation. Which software did you use for creating animation if I may ask? Thank you.
Serigne Amadou Niang (2 months ago)
Serigne Amadou Niang (2 months ago)
Edgar Rivera (2 months ago)
Very important and informative video.
Martin Lichtblau (2 months ago)
1:20 *Reciprocity* 3:06 *Scarcity* 4:10 *Authority* 6:04 *Consistency* 7:40 *Liking* 9:06 *Consensus*
EgoPro1 (2 months ago)
MrDedees (2 months ago)
My God this is absolutely amazing! Will start applying all of them in my business
shawn burnham (2 months ago)
1. Reciprocity. We are obliged to give if we have been given something. 2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. 3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. 4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller. 5. Liking. We like people who are similar, who give us compliments and who co-operate with us. 6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.
John Giftakis (2 months ago)
Which animation tool has been used to create this video?
Erdal Arslan (2 months ago)
Thank you Doctor
DeeBall (2 months ago)
It's Deeball here
Bruce (2 months ago)
i have to say.. british are not as interesting to listen to!
for truth (2 months ago)
Very helpful. Thank you ❤❤❤
SNOOpi DoOPs! (2 months ago)
If you don't like this comment your titts or dick will shrink.
SNOOpi DoOPs! (2 months ago)
How to be decietful with skills
FireKitten (3 months ago)
this was helpful
Solomon pratt (3 months ago)
Excellent video buy my book https://www.amazon.com/dp/1725514753/ref=cm_sw_r_sms_apa_7kBEBb1B6FS4C
Paras Soni (3 months ago)
Michelle Dao (3 months ago)
What an intellectual
ar ken (3 months ago)
regarding to authority, how about those cherrie-picking studies lol And maybe most of the studies or research in the video is just cherry picking
Chris Ambruster (4 months ago)
Yeah this used to be called the cheap con and the petty Hustler. Now if you guys try real hard you can perfect these tools of the new trade in the new America man that's pretty Jewish of ya
TieDef (4 months ago)
10:22 I would think, "Do they really have custom signs and statistics for each room? I wonder what the signs in the other rooms say." And then they would successfully get me to stay there again.
sneezer geezer (4 months ago)
So on a dating web site im going to say ive got 20 years experience
Sherry MacWriter (4 months ago)
Who is doing an assignment based on this video? ? Kindly reach me @ [email protected] for a professional help!
Nada Adel (4 months ago)
i want to understand that the small card in the bathroom means that the guest dont use the hotel towels? i want to understand what he means when he say reuse ? or she meant that should the guest clean it after use ? please tell me about the meaning ????
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Milioner Soon (5 months ago)
Wowww..ccek this out guys https://www.youtube.com/watch?v=ot0JUVRcVDs
Micha Vlijmen, van (5 months ago)
People are more persuasive if you present it with ethical arguments 1. Reciprocity Obligation to give when you recieve. Gift personalised (for you extra) and unexpected 2. Scarcity, people want more of where is less from. Tell benefits + what's unique, what they stand to lose 3. Authorithy, people follow credible, knowledgeable experts (display uniform, diploma), let the receptionist tell the customer first about the credentials of the "salesman" 4. Consistency, asking/looking for small volumtary, active, public commitments that can be made, before asking a bigger commitment. Asking the patient to write down the apointment on the card in stead of the doctor (helps 18%). 5. Liking of the asking person, we like people who are simular to us, give us genian conpliments, are cooperative to mutal goals 6. Concesus, point to what others are already doing
Shasee Sha (5 months ago)
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Damon Bowe (5 months ago)
How low quality video can you make? This video puts that question to the test.
Karma Akabane (5 months ago)
ThriftyDadCreations (5 months ago)
Very Fascinating! Thank you so much for sharing this informative and beneficial video that can be used in pretty much any business setting whether it be a restaurant, hotel, gas station, or even an online store. I however am now going to be consciously noticing when businesses are trying to persuade me, which may have the opposite effect of me paying more, but nonetheless it was still a great video! ^_^
world choice (5 months ago)
Habe Beckers Manipulationstrick selbst einmal ausprobiert Beckers Manipulationssystem ist wohl eines der ganz wenigen Systeme die heute noch Geld in die Kasse spühlen
ihazdaforks (5 months ago)
I don't find scarcity to be ethical, it's actually unethical. Pyramid schemes use this business model and so do people trying to sell you random products, it could be a shirt online at 60% off for a limited time or a car cleaner which cleans any part of your car for $200 but for today only it's $60. That kind of business relies on people to impulse buy and isn't ethical in the slightest. I have had several friends come to me with "business opportunities" aka pyramid schemes trying to tell me they're giving me this opportunity because I'm a good friend and they wanted to give me this opportunity. They all the say the same thing, how great it is but being very vague to any questions concerning their business. The scarcity is that you they're giving you the opportunity and you won't have it later on. I always try to let them down gently by saying I can't afford it when I easily can and their response is always the same, you need to spend money to make money.
lecoachdeparis remy (5 months ago)
Madhav Ram (5 months ago)
Joel Ace (5 months ago)
Great video.. how you create your video with this awesome sketching diagram?
Xandro Lombardi (5 months ago)
That is an absolute mad and awesome whiteboard - the graphic artist involved is the best I have seen. Thank you. He/She has nailed it and has clearly shown through the scribes the whole 6 points discussed in your conversation. Perfectly rendered. Xandro
Greoge Westmann (5 months ago)
Persuasion / Manipulation Is it truly ethical to manipulate someone into paying more for a tip, paying more for anything ?
ᶘ ᴖᴥᴖᶅ (5 months ago)
Tell me how to think
Michael Sullivan (5 months ago)
I liked very much
Ted Baker (5 months ago)
This is actually a superb video very useful
alertgrub (5 months ago)
50% of people who clicked on this are truly wanting to influence people for their purpose and saw the word science ..."say less"
Dara Hara Ceruliz (6 months ago)
"I love potato chips" "so do i! Let's do business "
john mark arquitola (6 months ago)
Sir what Software application did you use?
Jess / (6 months ago)
WTF was I just told to watch!? How long was each study and why is this a recommendation to watch from my professor?
Stephen Hayley (6 months ago)
can any one pls tell the software used for this animation
Abundance7.com (6 months ago)
Thank you for posting this! I might link your video at my page! to spread your word! Another way to Influence is using subtle gesture and pheromones, more tools to the list https://abundance7.com/sneaky-attraction-tricks/
Tyler Smith (6 months ago)
Very interesting. https://www.essaycyber.com/order-now.html
YF C (6 months ago)
What about pressure/stress as an influencing factor? Seeing it at the work place often enough. Is it not listed because it’s not a factor or that it has not been scientifically proven yet?
James Matthews (6 months ago)
Great video! being able to influence is key themarketingcookbook.com is another good source on marketing basics
Rhoda Mae Realda (6 months ago)
This is very informative that I can share in my MBA class
Bharat Krishnan (6 months ago)
This isn't some grand discovery from the person who made this video lol. Any good MBA program will teach you the 6 principles of persuasion.
Le Mai (6 months ago)
love it
Wyatt Lundgreen (6 months ago)
This video is why so many people are stupid. Idiots simply accepting an idea because the persuader claims "scientific research shows....." How many people were tested? How many times was the test given? Were the circumstances different for different tests? People should look deeper into what others claim as scientifically proven. Dumb video
Practical Success (6 months ago)
Totally agree
1WeekInParis (6 months ago)
That's genius.. wow.
M white (6 months ago)
Damn it's complicated
MUSIC LOVER (7 months ago)
this piece is worth reading theinspiree.wordpress.com/2018/06/13/influencing-others-arouse-in-the-other-person-an-eager-want/
Kapil Bhutkar (7 months ago)
Great work! Congratulations! BTW, what software do you use to create that amazing explainer video?
Practical Success (6 months ago)
I think it's video scribe which I also use
ASRANILO (7 months ago)
no this is no science...its just Salaman and idolatry you just use their feelings.
Miljan Krkic (7 months ago)
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salg (7 months ago)
Does the same artist literally draw all of these informational videos on youtube?
MotoSurge (7 months ago)
I loved the part where it zoomed out and showed you all the illustrations from the start of the video to the end. Excellent final touch that sums it up very nicely. Subbed.
Stuart Wood (7 months ago)
did you know that 95% of viewers who read this comment gave it a like?
Sebastiaan Berk (7 months ago)
Amazing video!
Teclote (7 months ago)
These are the people who were the propagandists for the Obama campaign. Very successful but look at the destruction they caused by their unethical behavior manipulation.
Kyo Slovakia (7 months ago)
Excellent presentations and valuable information.
Kevin Whitsitt (7 months ago)
It's sad but true that most of us are sheep and respond to authority. Just look at the Milgram experiment... https://www.youtube.com/watch?v=3h0SVEkdrPk&feature=youtu.be
Mike Fallat (7 months ago)
Great video!
Kam Singh (7 months ago)
Can not agree more to the points , interesting read had the same feeling to this : https://lnkd.in/ghVWat2
Ants vtrova (8 months ago)
So this is how I was snagged by my broker.
kala ultimate black (8 months ago)
keep this series plz
Great video. I wish the others were like it or similar. This channel has great potential, but its influence is limited by poorly designed videos. Not might _persuasion_ going on with the titles of the other videos.
Which application you are using sir
Sharon Marsh (8 months ago)
Humans are so simple and materialistic.
Alex TK (8 months ago)
you ask why this video got so many views? because it shows all 6 words regarding science of persuasion.
Dozer Bed (8 months ago)
Only 60 years!? What "researchers"?
TheMan WithThePlan (8 months ago)
Do you think they put no sound at the start, so that you would refresh the video and so inflate the view count?
TheMan WithThePlan (8 months ago)
I love how your voice changes when you say consistency lol.
Ashley’s World (8 months ago)
I’m here because my teacher plays it in class and never finishes the video.
PAULA COOK (9 months ago)
read your Bible and repent and believe who God says you are in him.
Calf Brit (9 months ago)
dcgfhgjnzgfnjcbgn (9 months ago)
Why are there 2 different ppl narrating this?

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