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Science Of Persuasion

123275 ratings | 11038800 views
http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big). About Robert Cialdini: Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation. Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages. Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.” To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or [email protected] About INFLUENCE AT WORK: INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at www.influenceatwork.com or call 480.967.6070. To order a poster of the final screen shot, visit https://www.influenceatwork.com/store/#!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434 For more information on The Small BIG, visit http://www.thesmallbig.com/. For our latest, animated videos from THE SMALL BIG, visit https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Cialdini, https://www.youtube.com/watch?v=xMOlV... - narrated by Mr. Steve Martin, https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Noah Goldstein. This animated video was created and produced by TINOPOLIS http://www.tinopolis.com/. Subscribe to our blog at: http://www.insideinfluence.com
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Text Comments (2750)
influenceatwork (1 year ago)
Our video on the Six Universal Principles of Persuasion has over ten million views! Thank you for supporting Dr. Robert Cialdini and INFLUENCE AT WORK. We’re thrilled to help so many people maximize their professional success! To celebrate, we’re giving away a $120 Google Play gift card! To enter, simply let us know a little bit about your experience with the Six Universal Principles of Persuasion in the comments below. We want to know: What is your favorite or most used principle of persuasion? How has it helped you out in your personal or professional life? Our giveaway will end at 11:59 (MST) on March 12th, and we will announce the winners shortly after! Thank you again for all your support. https://www.influenceatwork.com/principles-of-persuasion/ https://youtu.be/cFdCzN7RYbw
Mitchell O'Connor (10 days ago)
influenceatwork Would these be considered theories of persuasion?
Chris Jay (1 month ago)
@influenceatwork......great content
Jestekin E (4 months ago)
Joekc LO (4 months ago)
Hi Sir/Madam Is it ok if i show the video in our internal Management training program to introduce Influencing and Dr Cialdini's work? Thanks Joseph
blueuclabag (4 months ago)
Trump uses the art of persuasion pretty well. But I'm willing to bet that he has absolutely no idea what persuasion is. He's just a master bullsh*tter.
singh suraj619 (4 days ago)
Please help I don't understand consistency please help!!!
Yogi Bear (11 days ago)
0:11 ('researchers') 4:38 ('science is telling") 4:45 ("credible knowledgeable authority") connect the dots
eun crag (12 days ago)
Is it just me or one of the narrators sound like Paul Bettany? :D
TheDrmixa (12 days ago)
If anyone applies this in communication with me, I consider it as a manipulation attempt, and quit the conversation.
TheDrmixa (12 days ago)
Not ethical, but very useful:)
nosense (15 days ago)
It's not a science video if it doesn't have references
influenceatwork (12 days ago)
Spoken like a budding scientist. Although the research citations were too numerous to be included in this video, you can find hundreds of references in Dr. Cialdini’s book, Influence.
Bobolive To (20 days ago)
may I know what software is used?
Ken Richard (21 days ago)
You can forget about reciprocity when it comes to many people.
Jake Sweet (26 days ago)
Does anyone have any links to information about the studies mentioned under 'Liking' please?
Yeah Player (28 days ago)
This shit is magic
Joseph Savage (1 month ago)
I’m about to blow up 😭
a horse (1 month ago)
I swear that I hear Stephen Merchant.
Marlin Pillay (1 month ago)
More like pseudoscience. Once someone knows your a manipulator this crap won't work
AMRIN QURESHI (1 month ago)
D- Mar (1 month ago)
World books https://rover.ebay.com/rover/0/0/0?mpre=https%3A%2F%2Fwww.ebay.com%2Fulk%2Fitm%2F254152415662
Natasha Raisor (1 month ago)
This is a great video, thank you.
Amber Rodgers Tarot (1 month ago)
1. Reciprocity People are more persuaded to give when they have received something unexpected as a way to return their gratitude. 2. Scarcity People are more persuaded to buy when the service or good is limited supply. 3. Authority People are more easily persuaded to buy from someone with credentials, even if the credentials being given to them are from someone in the same company. 4. Consistency People are more persuaded to do an action when it’s not much of a stretch from an action they’ve taken previously. 5. Liking People are more easily persuaded to buy from people they like. People like someone that is similar to them, offers genuine compliments, and works toward a similar goal as them. 6. Consensus People will be more persuaded to do something if they are told everyone else is doing it.
The Zac and Jay Show brought me here!!
Carla Silveira (1 month ago)
I cannot compreehend how this is ethical...lol sure makes sense, but ethical? not sure about that...
rico mambo (1 month ago)
Wow. Now i get it. The reason why i cant convince my mother to quit chemo is because a doctor who is an "authority" on health has told him despite all the explanation i told to my mother that chemo would do more harm than good to her because i have read tons of comments in the internet about people who regret having chemo. Maybe i just give up on convincing my mother to quit chemo because i am just a simple guy who loves to read about natural health remedies on the internet and the doctor has already cast a spell on my mother using scare tactics.
Coolness of eyes (1 month ago)
Hi , thanks for the summary. Helped a lot. Requesting summary for the book instant cashflow by sugars
TreysCloset (2 months ago)
The first one was more on the topic of the art of extortion honestly.
Christian Mejia (2 months ago)
Going to a job fair tomorrow with a rag tag thing of a resume so watching this so I can use my persuading powers instead lol
SoloSZN (2 months ago)
Who's here from LA FILM SCHOOL???
Pabli Mom (2 months ago)
Diana Ehuan (2 months ago)
Richard Angelus' Thought (2 months ago)
I love this book! Influence: The Psychology of Persuasion (2006) by Robert B. Cialdini This is interesting, Cialdini writes, "What I'm talking about is pre-suasion, directing their minds to the moment before they experience the content. There's this interesting study. A guy goes to a shopping mall in France. And he tries to get women's phone numbers as they pass various shops so he could call for a date. But in neither of those cases was he very successful. He only got a number 13% of the time. But there was one kind of shop that doubled his success rate when women were passing it, a flower shop. Why? Because flowers put women in the mindset of romance." Wow! I love to learn psychology and the human mind. When I listened to Les Brown, my favorite motivational speaker, he had a list of books he recommended. Top 10 on his list was this book, which was a really fascinating and enlightening read. It reminds me why being a skeptic and a cynic sometimes are so valuable and necessary – particularly in today's world. To READ my REVIEW, just CLICK HERE: https://www.richardangelus.me/2018/09/influence-psychology-of-persuasion-2006.html
i feel like all drug dealers watch this because i swear to god some dealers can scam you blind if ur not careful.
Fabulous information. I knew the one about the towels from a book YES! 50 secrets about the power of persuasion. Another tip is to tell a lie for long enough till people actually believe it: science, politics, food industry, drug industry can use it but even yourself you can use it too. You can tell yourself "I am smart...I am smart...I am smart" or beautiful or likeable or musically talented...or whatever else. If you say this often enough and long enough you will start to believe in it. Let's call it self-persuasion. People who will like this comment are on average 87% smarter and better looking than those who will not like it.
Peter Speciale (2 months ago)
Who here is also from school #coolkids
Peter Speciale (2 months ago)
Ty Haguewood (2 months ago)
Great video. Thanks for the helpful tips!
Eldiyar Sydykov (3 months ago)
Заебал! Меня принуждают это глядеть на уроке дизайна
squ34ky2 (3 months ago)
95% of the people who would have watched this video, watched something else instead because of the lack of a audio cues at the very beginning.
my dear (3 months ago)
Just Monika UwU (3 months ago)
his writing /drawing is so SMOOTH
Daniel Alves (3 months ago)
If someday I end up working as a waiter I'll have a trick lol
A Wise Idiot (3 months ago)
Reciprocity: mints is a bad example, how do we know the mints or "gifts" were the cause of the increase tip? Was there a control group? Also how do we know the servers who used mints weren't just better at their job? I believe it works but I just feel like that's a shitty example.
Rajkumar Biradar (3 months ago)
Not bad✊👌🤘🖐👐👏👋👋☝️👆👇👇👈👉👉🖖🖕✋👊✌✌✊👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌👌
Aymen Trimech (3 months ago)
Do somoene knows what's the name of the software that he use for this presentation ? Thanks :)
bello abideen (3 months ago)
I don't understand how scarcity will persuade someone
Conscientious Objector (4 months ago)
Not interested in the giveaway, but. . .i do want to give praise on a great video. Makes perfect sense. By the way my favorite is the Reciprocity/Liking (Personal) aspects. 👍
Clique NGM (4 months ago)
Just put out a video on Shopping Psychology, if you're interested in this kind of subject you should check it out. Thanks!
Tinelou van der Elsken (4 months ago)
Cyclop Water boi (4 months ago)
The video teach me some thing but some I don't clearly understand
Mahim Uddin (4 months ago)
Dalibor Bošnjaković (4 months ago)
Very nice animation. Which software did you use for creating animation if I may ask? Thank you.
Serigne Amadou Niang (5 months ago)
Serigne Amadou Niang (5 months ago)
Edgar Rivera (5 months ago)
Very important and informative video.
Martin Lichtblau (5 months ago)
1:20 *Reciprocity* 3:06 *Scarcity* 4:10 *Authority* 6:04 *Consistency* 7:40 *Liking* 9:06 *Consensus*
EgoPro1 (5 months ago)
MrDedees (5 months ago)
My God this is absolutely amazing! Will start applying all of them in my business
shawn burnham (5 months ago)
1. Reciprocity. We are obliged to give if we have been given something. 2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss. 3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. 4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller. 5. Liking. We like people who are similar, who give us compliments and who co-operate with us. 6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.
John Giftakis (5 months ago)
Which animation tool has been used to create this video?
Erdal Arslan (5 months ago)
Thank you Doctor
DeeBall (5 months ago)
It's Deeball here
Bruce (5 months ago)
i have to say.. british are not as interesting to listen to!
for truth (6 months ago)
Very helpful. Thank you ❤❤❤
SNOOpi DoOPs! (6 months ago)
If you don't like this comment your titts or dick will shrink.
SNOOpi DoOPs! (6 months ago)
How to be decietful with skills
FireKitten (6 months ago)
this was helpful
Solomon pratt (6 months ago)
Excellent video buy my book https://www.amazon.com/dp/1725514753/ref=cm_sw_r_sms_apa_7kBEBb1B6FS4C
Paras Soni (6 months ago)
Michelle Dao (6 months ago)
What an intellectual
ar ken (7 months ago)
regarding to authority, how about those cherrie-picking studies lol And maybe most of the studies or research in the video is just cherry picking
Chris Ambruster (7 months ago)
Yeah this used to be called the cheap con and the petty Hustler. Now if you guys try real hard you can perfect these tools of the new trade in the new America man that's pretty Jewish of ya
TieDef (7 months ago)
10:22 I would think, "Do they really have custom signs and statistics for each room? I wonder what the signs in the other rooms say." And then they would successfully get me to stay there again.
sneezer geezer (8 months ago)
So on a dating web site im going to say ive got 20 years experience
Sherry MacWriter (8 months ago)
Who is doing an assignment based on this video? ? Kindly reach me @ [email protected] for a professional help!
Nada Adel (8 months ago)
i want to understand that the small card in the bathroom means that the guest dont use the hotel towels? i want to understand what he means when he say reuse ? or she meant that should the guest clean it after use ? please tell me about the meaning ????
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Winarto (8 months ago)
Wowww..ccek this out guys https://www.youtube.com/watch?v=ot0JUVRcVDs
Micha Vlijmen, van (8 months ago)
People are more persuasive if you present it with ethical arguments 1. Reciprocity Obligation to give when you recieve. Gift personalised (for you extra) and unexpected 2. Scarcity, people want more of where is less from. Tell benefits + what's unique, what they stand to lose 3. Authorithy, people follow credible, knowledgeable experts (display uniform, diploma), let the receptionist tell the customer first about the credentials of the "salesman" 4. Consistency, asking/looking for small volumtary, active, public commitments that can be made, before asking a bigger commitment. Asking the patient to write down the apointment on the card in stead of the doctor (helps 18%). 5. Liking of the asking person, we like people who are simular to us, give us genian conpliments, are cooperative to mutal goals 6. Concesus, point to what others are already doing
Shasee Sha (8 months ago)
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Damon Bowe (8 months ago)
How low quality video can you make? This video puts that question to the test.
Karma Akabane (8 months ago)
ThriftyDadCreations (8 months ago)
Very Fascinating! Thank you so much for sharing this informative and beneficial video that can be used in pretty much any business setting whether it be a restaurant, hotel, gas station, or even an online store. I however am now going to be consciously noticing when businesses are trying to persuade me, which may have the opposite effect of me paying more, but nonetheless it was still a great video! ^_^
world choice (8 months ago)
Habe Beckers Manipulationstrick selbst einmal ausprobiert Beckers Manipulationssystem ist wohl eines der ganz wenigen Systeme die heute noch Geld in die Kasse spühlen
ihazdaforks (8 months ago)
I don't find scarcity to be ethical, it's actually unethical. Pyramid schemes use this business model and so do people trying to sell you random products, it could be a shirt online at 60% off for a limited time or a car cleaner which cleans any part of your car for $200 but for today only it's $60. That kind of business relies on people to impulse buy and isn't ethical in the slightest. I have had several friends come to me with "business opportunities" aka pyramid schemes trying to tell me they're giving me this opportunity because I'm a good friend and they wanted to give me this opportunity. They all the say the same thing, how great it is but being very vague to any questions concerning their business. The scarcity is that you they're giving you the opportunity and you won't have it later on. I always try to let them down gently by saying I can't afford it when I easily can and their response is always the same, you need to spend money to make money.
lecoachdeparis remy (8 months ago)
Madhav Ram (8 months ago)
Joel Ace (8 months ago)
Great video.. how you create your video with this awesome sketching diagram?
Greoge Westmann (8 months ago)
Persuasion / Manipulation Is it truly ethical to manipulate someone into paying more for a tip, paying more for anything ?
ᶘ ᴖᴥᴖᶅ (8 months ago)
Tell me how to think
Michael Sullivan (9 months ago)
I liked very much
Ted Baker (9 months ago)
This is actually a superb video very useful
alertgrub (9 months ago)
50% of people who clicked on this are truly wanting to influence people for their purpose and saw the word science ..."say less"
Ayushee아유시 (9 months ago)
"I love potato chips" "so do i! Let's do business "
john mark arquitola (9 months ago)
Sir what Software application did you use?
Jess / (9 months ago)
WTF was I just told to watch!? How long was each study and why is this a recommendation to watch from my professor?
Stephen Hayley (9 months ago)
can any one pls tell the software used for this animation
Abundance7.com (9 months ago)
Thank you for posting this! I might link your video at my page! to spread your word! Another way to Influence is using subtle gesture and pheromones, more tools to the list https://abundance7.com/sneaky-attraction-tricks/
Tyler Smith (9 months ago)
Very interesting. https://www.essaycyber.com/order-now.html
YF C (9 months ago)
What about pressure/stress as an influencing factor? Seeing it at the work place often enough. Is it not listed because it’s not a factor or that it has not been scientifically proven yet?
James Matthews (9 months ago)
Great video! being able to influence is key themarketingcookbook.com is another good source on marketing basics
Rhoda Mae Realda (9 months ago)
This is very informative that I can share in my MBA class
Bharat Krishnan (9 months ago)
This isn't some grand discovery from the person who made this video lol. Any good MBA program will teach you the 6 principles of persuasion.
Le Mai (10 months ago)
love it
Wyatt Lundgreen (10 months ago)
This video is why so many people are stupid. Idiots simply accepting an idea because the persuader claims "scientific research shows....." How many people were tested? How many times was the test given? Were the circumstances different for different tests? People should look deeper into what others claim as scientifically proven. Dumb video
Practical Success (10 months ago)
Totally agree

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