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How Zillow Makes Money

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How Zillow Makes Money. It’s a LOVE /Hate Relationship with Zillow ..WHY ? In this video Series on Zillow.. Ill be exploring the inner workings of Zillow..and Its advantages and draw backs for Agents and Consumers alike. This is Kiwi of the Coast, your Luxury Real Estate specialist, helping you maximize and sell the value of your Coastal Home. On Zillow, it’s free to list a home for sale by owner or agent and to list a property for rent. Zillow’s online and mobile search tools – including its smartphone app – are very Sexy and let users search for property and view estimated property values for free, too. How is Zillow Group, Inc. (Z), Zillow's parent company, able to offer all these services for free and still make money? Let’s find out. (Note: Zillow is a wholly-owned subsidiary of Zillow Group, which also owns Trulia, StreetEasy and RealEstate.com.) First to understand Zillow..you have to understand how zillow makes its money..3 main ways.. so Lets DIVE in #1. Ad Sales to Property Management Companies Ok the First Way ..is by charging property management companies to advertise their listings on the Zillow Rental Network, which includes websites from Zillow, Trulia, Yahoo! Inc. (YHOO), Hot pads, MyNewPlace, AOL Real Estate, MSN Real Estate and HGTV's Front Door. Zillow sends qualified leads – prospective renters – to these advertisers to help them maximize the return on investment on their advertising dollars. Zillow supposedly has identified rentals as a large market opportunity, with U.S. rental property managers spending about $3.5 billion per year on advertising to get and keep renters. Renters move more often than homeowners, and property owners have to spend money on advertising and lease concessions to fill units. #2 Premier Services for Real Estate Agents Here’s what you should know. Zillow charges its premium agents for its websites, Real estate agents can also purchase advertising with Zillow. Ads targeted at users in agents’ local markets supposedly help them get new clients who are buying or selling homes. The ads also provide agents with increased visibility for their listings to help them find buyers. But here’s the Big ONE!! Real estate agents pay Zillow to get their own leads back. And charge agents based on how many ad impressions they get in specific ZIP codes Now as of 2017, Premier Agent services were Zillow’s main source of revenue, now does this really benefit the consumer. You decide..because this is how it really works. Ours is the only industry which gives away its data for free..by that I mean. Agents procure listings at considerable cost (Professional photos etc.) then pay their Local MLS boards. (in my case about $2,500/year..to have the privilege of Uploading these listings to The Multiple Listing Service AKA the MLS this info is shared for free to the world. Including to Portals like Zillow, who give it a sexy repackaging with Maps etc. for the consumer to view. a year or two ago..Zillow just paid $1B for Trulia...so its working well for them Marcus "Kiwi" Gualter Team Kiwi www.TeamKiwi.com 949-751-9600 [email protected] 840 Newport Center Drive, Suite 100 Newport Beach, CA 92660 Cal Bre#01079157 Coldwell Banker Global Luxury Cal Bre# 00616212 ►You can also follow us here: Instagram: https://www.instagram.com/theteamkiwi Facebook: https://www.facebook.com/MarcusKiwiGualterRealtor Website: http://teamkiwi.com LinkedIn: https://www.linkedin.com/in/kiwigualter/ ► Subscribe to My Channel: https://www.youtube.com/channel/UCugVkE8Bm0VRzRiQJFd4dwA -- At the helm of Team Kiwi is Marcus “Kiwi” Gualter, a powerhouse in the Real Estate world in Newport Coast and its surrounding neighborhoods. Beginning each day with a walk along idyllic Crystal Cove Beach, he returns home to cook breakfast for his family. When you hire Kiwi you get the perfect balance of a seasoned Real Estate Agent, and a man that understands the dynamics of family. He can aggressively address your Real Estate needs while simultaneously sympathizing with the stress the process can put on everyone involved. Kiwi’ deep-rooted sense of honesty and fair dealing is a direct result of his farm upbringing in the south island of New Zealand. What makes him the perfect agent to represent the Newport Coast area is because for him it was love at first sight. An avid yachtsman, he first came to the area via the America’s Cup in 1985, and has never looked back. Not only did he find an area that he adored but, he discovered his passion for commercial real estate as well. During his commercial tenure, he served a wide variety of commercial real estate clients and developed in excess of 20 million square feet of commercial property ranging from Industrial/Business parks to hotels.
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