How Zillow Makes Money. It’s a LOVE /Hate Relationship with Zillow ..WHY ?
In this video Series on Zillow.. Ill be exploring the inner workings of Zillow..and Its advantages and draw backs for Agents and Consumers alike.
This is Kiwi of the Coast, your Luxury Real Estate specialist, helping you maximize and sell the value of your Coastal Home.
On Zillow, it’s free to list a home for sale by owner or agent and to list a property for rent.
Zillow’s online and mobile search tools – including its smartphone app – are very Sexy and let users search for property and view estimated property values for free, too.
How is Zillow Group, Inc. (Z), Zillow's parent company, able to offer all these services for free and still make money? Let’s find out. (Note: Zillow is a wholly-owned subsidiary of Zillow Group, which also owns Trulia, StreetEasy and RealEstate.com.)
First to understand Zillow..you have to understand how zillow makes its money..3 main ways.. so Lets DIVE in
#1. Ad Sales to Property Management Companies
Ok the First Way ..is by charging property management companies to advertise their listings on the Zillow Rental Network, which includes websites from Zillow, Trulia, Yahoo! Inc. (YHOO), Hot pads, MyNewPlace, AOL Real Estate, MSN Real Estate and HGTV's Front Door.
Zillow sends qualified leads – prospective renters – to these advertisers to help them maximize the return on investment on their advertising dollars.
Zillow supposedly has identified rentals as a large market opportunity, with U.S. rental property managers spending about $3.5 billion per year on advertising to get and keep renters.
Renters move more often than homeowners, and property owners have to spend money on advertising and lease concessions to fill units.
#2 Premier Services for Real Estate Agents
Here’s what you should know. Zillow charges its premium agents for its websites,
Real estate agents can also purchase advertising with Zillow. Ads targeted at users in agents’ local markets supposedly help them get new clients who are buying or selling homes. The ads also provide agents with increased visibility for their listings to help them find buyers.
But here’s the Big ONE!!
Real estate agents pay Zillow to get their own leads back.
And charge agents based on how many ad impressions they get in specific ZIP codes
Now as of 2017, Premier Agent services were Zillow’s main source of revenue, now does this really benefit the consumer. You decide..because this is how it really works.
Ours is the only industry which gives away its data for free..by that I mean. Agents procure listings at considerable cost (Professional photos etc.) then pay their Local MLS boards. (in my case about $2,500/year..to have the privilege of Uploading these listings to The Multiple Listing Service AKA the MLS
this info is shared for free to the world. Including to Portals like Zillow, who give it a sexy repackaging with Maps etc. for the consumer to view.
a year or two ago..Zillow just paid $1B for Trulia...so its working well for them
Marcus "Kiwi" Gualter
840 Newport Center Drive, Suite 100
Newport Beach, CA 92660
Coldwell Banker Global Luxury
Cal Bre# 00616212
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At the helm of Team Kiwi is Marcus “Kiwi” Gualter, a powerhouse in the Real Estate world in Newport Coast and its surrounding neighborhoods. Beginning each day with a walk along idyllic Crystal Cove Beach, he returns home to cook breakfast for his family. When you hire Kiwi you get the perfect balance of a seasoned Real Estate Agent, and a man that understands the dynamics of family. He can aggressively address your Real Estate needs while simultaneously sympathizing with the stress the process can put on everyone involved. Kiwi’ deep-rooted sense of honesty and fair dealing is a direct result of his farm upbringing in the south island of New Zealand. What makes him the perfect agent to represent the Newport Coast area is because for him it was love at first sight. An avid yachtsman, he first came to the area via the America’s Cup in 1985, and has never looked back. Not only did he find an area that he adored but, he discovered his passion for commercial real estate as well. During his commercial tenure, he served a wide variety of commercial real estate clients and developed in excess of 20 million square feet of commercial property ranging from Industrial/Business parks to hotels.
Although foreigners may now invest in A-shares, there is a monthly 20 percent limit on repatriation of funds to foreign countries.
Performance of A-shares.
Since its inception in 1990, including a major reform in 2002, the index has seen great fluctuations. Overall, however, it has grown along with the Chinese economy. The years 2015 to 2016 were a particularly difficult period, with a 52-week performance of -21.55 percent as of July 20, 2016.
As China grows from an emerging market to an advanced economy, there is substantial demand for Chinese equity. Stock exchange regulators continue efforts to make A-shares more broadly available to foreign investors and have them recognized by the global investing community.
In June 2017, the MSCI Emerging Markets Index announced a long-awaited decision it would add stocks to its index. According to CNBC, MSCI will add 222 China A Large Cap stocks to its benchmark emerging markets index gradually beginning in 2018. The MSCI website reveals the stocks it will list include the Bank of China, China Merchants Bank, Guotai Junan, Ping An Insurance, according to a document on Tsingtao Brewery, SAIC Motor, Suning Commerce and Spring Airlines.
Current Dividend Preference.
Participating Preferred Stock.
Convertible Preferred Stock.
Cumulative preferred stock includes a provision that requires the company to pay preferred shareholders all dividends, including those that were omitted in the past, before the common shareholders are able to receive their dividend payments.
Non-cumulative preferred stock does not issue any omitted or unpaid dividends. If the company chooses not to pay dividends in any given year, the shareholders of the non-cumulative preferred stock have no right or power to claim such forgone dividends at any time in the future.
Participating preferred stock provides its shareholders with the right to be paid dividends in an amount equal to the generally specified rate of preferred dividends, plus an additional dividend based on a predetermined condition. This additional dividend is typically designed to be paid out only if the amount of dividends received by common shareholders is greater than a predetermined per-share amount. If the company is liquidated, participating preferred shareholders may also have the right to be paid back the purchasing price of the stock as well as a pro-rata share of remaining proceeds received by common shareholders.
Significance to Investors.