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People Buy Feelings, Not Things | Tony Robbins Business Mastery

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HOW EMOTIONS INFLUENCE PURCHASING DECISIONS What kind of car do you own? What kind of purse do you carry? What is your favorite brand of clothing? Why? While product quality and seller reputation matter, the reason we make a purchase goes far beyond the fundamentals. It goes far beyond rational thought. It goes into the subconscious. In fact, research by the Nielsen Company shows that roughly 90% of purchasing decisions are made subconsciously. And further studies have revealed that while our brains process 11 million bits of sensory information every second, our conscious minds can only handle less than 100 per second. So how does our subconscious determine our decisions? It comes down to our needs and emotions. Each and every one of us is unique, but we also share six fundamental needs — certainty, significance, variety, love and connection, growth, contribution — that determine how we feel about ourselves, how we feel about others, and how we experience life. And all behavior, including our purchasing decisions, is an attempt to meet our needs. That $1000 purse you just bought? That $100,000 car you just leased? The $500 jacket you just got? Each of these items can bring an individual significance. In fact, people will pay disproportionately to feel significant. And this can be true even if the purchase is gift for someone else. Because they subconsciously believe that giving someone a gift will get them attention, appreciation or even love, which ultimately means one thing — significance. More than this, individuals buy products that they associate with their identity. That electric car you just purchased? You may think it represents someone who is a cool, environmentally-minded, socially conscious, do-gooder. Or that satchel you just purchased from a local craftsman from a village abroad? It may represent someone who is eclectic, worldly and open-minded. The driving force in life is a need to be fulfilled, and our purchasing decisions are a direct manifestation of this need. Just watch what Tony has to say about it. Visit Tony Robbins' websites: https://www.tonyrobbins.com/ http://humanelevation.tonyrobbins.com/ https://moneymasterthegame.com/ Follow Tony Robbins @: Facebook: https://www.facebook.com/TonyRobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/ajrobbins Google+: https://plus.google.com/+TonyRobbins Instagram: https://instagram.com/tonyrobbins/ Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
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Text Comments (48)
PRASANTA KUMAR (5 days ago)
Thank you so much Tony Sir... !! I am truly grateful to you for your teachings...
Jonathan C (1 month ago)
No matter how many times I listen to Tony even repeatedly...gongs go off.
decentralife (1 month ago)
people don't buy products they buy feelings. people don't buy products they buy states. people don't buy products they buy identities.
FeelGood Within (3 months ago)
You are growing or dying💯👌
Khalii. (4 months ago)
DAN LOK
Valeria Saenz (4 months ago)
Consumer Psychology and Buying Decisions https://americanpsychiatric.org/psychology/consumer/
PronunciationLesson (5 months ago)
this is why smartphones are so expensive now... every company wants to feel special. lol.
Juan Rivas (6 months ago)
If people buy feeligs or the fact somethig make them feel good I dont understand how buying a hammer can make someone feel good. What does it mean someone feel good
angelstouch92 (2 months ago)
It gives you the idea of significance. You have a hammer so now you can solve others problems, or you can add value by creating new things. Whether you actually do it or not is debatable but it's the idea of what you can do.
Standing Pineapple (3 months ago)
Juan Rivas a hammer can make you feel good because of its cost, it’s quality, or the power it gives you to create.
Gaurav Vaidya (6 months ago)
So according to this even the people who are building businesses are trying to feel more significant which increases their status and thus gets them laid and loved? I wish there was a deeper, spiritual drive for everything we do but it just seems like we’re doing everything for sex
Standing Pineapple (3 months ago)
Gaurav Vaidya sex is a powerful force. One of the most powerful forces. Sex brought you and every other person into this world. Sex is the reason you are here to comfort a friend or a child. Sex is the reason you came to exist. Don’t talk down on it dude.
Kevin Clarke - Focus (8 months ago)
Excellent - so true. Once we can see the true outcome of what we want, we can provide better solutions* Thanks
JPSwerve182 (8 months ago)
"Tony Robbins Hungry"
Sales Awakening (9 months ago)
Completely agree!
Stefan du Plooy (11 months ago)
Thank you Tony for once again giving Brilliant Advice that can be applied immediately to achieve results!
Kimteang Chou (1 year ago)
I waiting so long for opercunity to become real. How long I need more time to go to magic money?.
Kimteang Chou (1 year ago)
Hello sweet to money how are you doing?.How can I get my life to you ?.Pleaes explain! How you can help transforms my heart go get real situation that I want ?.
VISIONARY TV (1 month ago)
Learn how to sell.
Bobby King (1 year ago)
What country are you in my friend. You are very passionate about reaching your dreams. Is that correct? If you do not respond then i will leave you with this. Never give up.
ipadsforautism (1 year ago)
How does Steve Wynn’s sexual harassment figure into the 6 needs? Is sexual assault the same as “getting laid”?
Kimteang Chou (1 year ago)
When i trade people for personal i do not care the money ,I care about gold heart that how can live on earth with happiness and enjoyable to share what we got to other .
Kimteang Chou (1 year ago)
I like to trade people like the king and queen.
Peter Lee (1 year ago)
BOSS
Neil L (1 year ago)
This is AWESOME...it applies in real life for everyone (for self-discover and understanding others) and translates perfectly to business!
Muhammad Mudassar (1 year ago)
Amazing concept, love it  Well done
Sharmella Krishnasamy (1 year ago)
I am not brand conscious. Quality, design, colour matters.
swoog (1 year ago)
Nigga sound like a demon
Dean wilkinson (1 year ago)
The link to the business identity quiz in the video isnt working
Thono Yeptho (2 years ago)
True.
Jesus MC (2 years ago)
5:35
Stephen Osoko (2 years ago)
Thank You!
Jim Paar (2 years ago)
So true, I have met Steve and his comment to me was, you think I build a casino like this because I'm losing, no because I'm winning
Pooru Haitto (2 years ago)
This supprising applies to relationships
IHaveACoolName (2 years ago)
Some quality youtube comments here
Thank you Tony Robbins for this Excellent Video-Dr.B.S.Kovvali.
memikeify (2 years ago)
Tony is a rockstar!
Janice Morrow (3 years ago)
I love you so much Tony! Watch your videos / read your books every day. Meeting you is on my bucket list!
Tina Rolfsdotter (3 years ago)
I love this, so inspirational! Thank you Tony!
garyhiles (3 years ago)
Great info.
preciso muito de tudo isso em português!
Carlos J. Malave (3 years ago)
You have been a huge influence in my life over the past 2 years. I listen to your work everyday on my drive to work and back home. Because of you, I have started my business in motivational speaking. Now on my way to a speaking engagement I yelling at the top of my lungs practicing my work and like you I do care how crazy I look to people driving next to me. Thank you Tony! You changed my life!
patty cu (3 years ago)
Wow! I wish you could come to Madison/Huntsville Alabama..But not talk all business/money.
Andre Morton (3 years ago)
That's so so true!!! Good stuff!
Lynn Strickland (1 year ago)
Winner of build a bigger business
Aste Rico (3 years ago)
bla bla bla
Nigel Bywater (3 years ago)
+Lucio Contreras look at you looking for Significance. #TheIrony
olodumare (3 years ago)
Great!

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