Search results “Marketing strategies of service firms”
Strategy for Marketing a Service Based Business
Imagine if you could easily market your service based business without a huge budget or hiring a marketing agency to understand all the ways to advertise.
Views: 20663 rashad pleasant
Marketing Strategies For Service Industry - Shark Web
Are you in the service industry? Here are some of the best marketing strategies you may want to note to get the best ROI out of your marketing campaign. Website: http://www.sharkweb.com.sg/ Facebook: https://www.facebook.com/sharkwebpteltd Twitter: https://twitter.com/sharkwebpteltd Shark Web Pte Ltd is a global premier marketing consulting company based in Singapore specializing in SEO, social media marketing and video marketing. https://www.youtube.com/watch?v=UG_WDbNun8M
Views: 5809 Richard Tam
Service Business Marketing Strategy
Click here to subscribe: https://bit.ly/2HxjQRa Today we're talking about all the strategies and tactics behind marketing your service-based business. So, seeing as you have a business to run... Let's get right to them with 5 of my absolute best strategies to grow your business. The first and most important thing you need to do when trying to grow and trying to market your service-based business is... This means to give marketing the respect it deserves. Let me elaborate. Obviously, you already understand how important marketing is, after all, you're here reading this article right now. But the important thing is, you want to carry on this trend and continue it through all of your business. Because, when it comes to growing and marketing a service-based business, there are obvious differences between services and products. What we're talking about here is what the benefits are that your client is going to experience when they do business with your company. So, in the same way when we're talking about selling a physical product where we can actually show them something... When we're talking about service-based businesses, we need to clearly articulate the end state that they're going to experience. (And all the benefits that they're going to get when doing business with your company.) Now, one of the best ways to do this is to fully express all of the benefits that your business provides. And making sure to paint this in as clear a way as possible. This is essentially taking the pain that they've got, taking the solution that you have... And then painting out a clear and simple process to get them there. Now, the better and the more clear, and the simpler you're able to spell this process out, the better you're gonna do when it comes to marketing your service business. This is because clarity sells. Simple sells. And confusing your customers is one of the fastest ways to lose a sale. So make your process clear. At this point in the game, you understand marketing is important. You know the benefits you provide. You know the pain they have. You've worked on bridging the gap. So what are you going to do with this content and with this marketing collateral? Well, this is where it's really important to go to the one, two, maybe three places where your prospects spend their time online. The key here is to make sure you really knock it out of the park for your clients by WAY overdelivering, and exceeding their expectations. This in turn is going to lead to repeat business, referrals, and far more revenue for your company. So there you have it. The five simple steps to grow your service-based business and help you get more revenue, more sales, more leads and more customers. ***THE Premier Marketing Training Community For Entrepreneurs: https://bit.ly/2HK8BlW ***FREE Marketing Resources YouTube Subscribe Link: https://bit.ly/2HxjQRa Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***My Marketing Toolkit My Computer : https://amzn.to/2v5BXZi My Email Marketing Software: https://bit.ly/2qEmhHX My Landing Page Software : https://bit.ly/2v5g1xw My Website Hosting Software : https://bit.ly/2JCRJ13 Conversion Boosting Tool : https://bit.ly/2qrdCby My Speed Learning Secret : https://amzn.to/2JEm938 ***My Video Gear My MAIN Camera : https://amzn.to/2GRxu1R My Backup Camera : https://amzn.to/2qq9nMx My MAIN Lens : https://amzn.to/2Hxgqvi The Second Fave Lens : https://amzn.to/2IKrxjK My MAIN Mic : https://amzn.to/2IOksP1 My Fave Tripod : https://amzn.to/2quJewr My DRONE : https://amzn.to/2v4wEcx My Drone Filters : https://amzn.to/2IKz1mW ***FOLLOW ME: Website: http://adamerhart.com Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart
Views: 3477 Adam Erhart
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 75869 Intellectual Indies
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Steve Jobs' amazing marketing strategy - MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1467538 Evan Carmichael
15 law firm marketing strategies: how to promote a law firm or a private attorney legal practice
For more of my work, please visit http://www.problemio.com To talk to me about how I can help you promote your law firm or private legal practice, email me: [email protected] In this tutorial, I share some of the most effective ways you can promote your law firm. You can promote using SEO, social media marketing, authority marketing, YouTube or a podcast show, Yelp and Google business, do advertising with Facebook ads, AdWords ads, LinkedIn ads and Yelp ads. Here are some additional online courses I recommend for you to learn to promote your legal private practice or law firm on your own: 1) How to promote an agency (since your law firm is an agency): https://www.udemy.com/how-to-promote-an-agency-firm-company-business/?couponCode=YOUTUBE_10 2) Local business marketing since your law firm is also a local service: https://www.udemy.com/marketing-how-to-market-and-promote-a-local-small-business/?couponCode=YOUTUBEWELCOME 3) Advanced keyword research to help you outrank your competition for more keywords: https://www.udemy.com/advanced-keyword-research-for-seo-smart-keyword-targeting/?couponCode=TEN_YOUTUBE 4) LinkedIn marketing to get leads for your law firm: https://www.udemy.com/ultimate-secret-linkedin-strategies-for-networking-or-leads/?couponCode=YOUTUBEWELCOME 5) Email marketing and autoresponder for your law firm marketing: https://www.udemy.com/ultimate-cours-to-email-marketing-and-autoresponders/?couponCode=YOUTUBEWELCOME 6) How to become better at sales: https://www.udemy.com/business-to-business-b2b-sales-masterclass/?couponCode=YOUTUBE_10 7) On-page SEO for your website: https://www.udemy.com/complete-on-page-seo-guide/?couponCode=YOUTUBEWELCOME Here are the types of law firms or attorneys that I can help. Some of the most common legal practices are personal Injury or accident lawyer, state planning attorney, bankruptcy lawyer, intellectual property lawyer, employment and labor lawyer, corporate lawyer, immigration lawyer, criminal lawyer, litigators, medical malpractice lawyer, tax attorney, family lawyer, workers compensation lawyer, contract lawyer, social security disability lawyer, civil litigation lawyer, general practice lawyer. I help law firms and individual attorneys in New York, Brooklyn, Long Island, Queens, Bronx, and the rest of New York State including upstate New York. I can also help you if you live in New Jersey or Conncticut. If you live far from New York, I can still work with you online. Other states where most of my clients come from are California, Texas, Arizona, Florida, Pennsylvania, Nevada, and Utah. Regardless of the state you are in, I can help you.
Entry mode decision - Internationalisation - Global Marketing
An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 102179 Tine Wade
How To Market & Sell Professional Services Today
Here Are My Best Ideas By Randy Shattuck I’ve been a professional service marketer and entrepreneur now for nearly 25 years. Over the course of my career I’ve worn many hats. But I’ve always been in the business of growing service firms. Sometimes that means growing brand awareness. Sometimes that means re-positioning brands. Sometimes that means productizing services so they are easier to sell. Sometimes that means coaching sales and business development teams. But there is one thing that has not changed over those 25 years. I believe the fundamental goal of marketing is to make a firm more valuable. There are many ways to do this, many initiatives that could contribute to that goal. But the goal itself – adding value – really hasn’t changed. What has changed a great deal over the past 10 years is how service firms go to market, how they build trusted relationships with prospects and how they acquire great new clients. There has been nothing less than an earthquake of disruption in service marketing. It’s radically different today than when I started my career. Yet the goal remains the same – add value. What’s the best way to do that today? How should sales and marketing leaders build their strategy? What should be in and what should be out of your plans? What is the best way to apply your resources to most likely realize growth? Here are my perspectives. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-market-and-sell-professional-services-today
THIS IS CRUCIAL TO REALIZING YOUR GROWTH POTENTIAL I want to ask you a question. How close has your firm come to achieving your growth potential? When you look at the number of clients you are doing business with today versus the number you could be doing business with, how big is that gap? What size of the pie do you own today? If you are like most leaders of service organizations I speak with, you feel that you’ve only just begun to tap your potential. You recognize that there are far more clients out there you could and should be working with. Does this frustrate you, motivate you or both? After working with literally dozens of service firms who feel this way, I’ve come to realize that a digital marketing strategy is a key part of realizing your potential. And a key part of the digital marketing strategy is a multi-channel approach. Let me share with you why you need a multi-channel strategy and how this will really benefit your firm. https://www.theshattuckgroup.com/blog/detail/why-service-firms-need-a-multichannel-digital-marketing-strategy
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 403014 ThoughtCatalyst
Business strategy - SWOT analysis
On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 95186 365 Careers
how to write a marketing plan? step by step guide + templates
how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. download your marketing plan template |https://app.box.com/s/ch81gi95ztzohhj0yfrczujcf78ozc6x plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future--two to four years down the road. But the bulk of your plan should focus on the coming year. You should allow yourself a couple of months to write the plan, even if it's only a few pages long. Developing the plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it's different. Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they're too skimpy and management would be embarrassed to have them see the light of day, or they're solid and packed with information which would make them extremely valuable to the competition. You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what's achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you're essentially a one-person management operation, you'll have to wear all your hats at one time--but at least the meetings will be short! What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside the business plan, you need to either change your mind or change the plan. Your company's business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
Is Marketing only about Selling & Advertising - Marketing Strategies & Marketing Tips
This video explains marketing strategies by providing different marketing tips. People mostly define Marketing as fraud or cheating your customer, but in actuality, it is one of the most creative and most difficult things in business. Marketing is what makes your business successful. Every businessman must have knowledge of marketing strategies so that he can boost his business within a simple and easy way within low cost. Everyone these days is asking for marketing tips but I'll say that every person has marketing skills in his mind. All you have to do is to identify that businessman inside you and you'll be the coming star of the new economy. One other thing you have to be very careful with is marketing management. managing your marketing is very important like marketing budget, marketing choice (Digital marketing or physical marketing). Before start Marketing, you have to do Marketing Planning. Thank You and keep Marketing Michael skok, Harvard innovation lab, Branding:segmentation, Steve jobs (organization leader), Ecommerce marketing agency, Ecommerce marketing for beginners, Ecommerce marketing tutorial, Marketing 36, Ecommerce strategies, Ecommerce marketing tips, Ecommerce marketing, Marketing tips for small business:ecommerce marketing strategies, Marketing ideas for small business, Marketing ideas, Small business marketing tips, Small business marketing ideas, Small business marketing strategies 219, Small business marketing strategies 218,Small business marketing,Marketing strategies 218,Marketing strategies 219,Marketing strategies for small businesses,Small business marketing strategies,Marketing strategies small business,Holiday:marketing,Marketing tips,Marketing planning process:philip kotler,Strategic marketing planning process,Effective marketing strategies:6 steps of marketing planning,Facebook marketing strategy,Marketing strategy presentation,Facebook marketing for small business,Grow my business with facebook marketing,Facebook marketing 219,Facebook marketing strategies for 219,How to make effective facebook marketing strategies,Go to market:facebook marketing,Target marketing strategy:harvard i-lab,Marketing:steve jobs (computer designer),Segmentation targeting positioning,Market segmentation explained,Market segmentation theory,Market segmentation targeting and positioning,Brian tracy,How to market your business,Business strategy,Target markets,:market strategy,Target marketing strategy,Target marketing,Segmentation marketing,Marketing mix,Marketing explained,Marketing:segmentation,Marketing keynote,Instagram marketing,Facebook marketing,Social media marketing,Marketing in 218,218 marketing strategy,Seo marketing,Marketing major,Online marketing,Best marketing strategies,Marketing plan,Marketing strategy examples,Marketing 11,Marketing concepts,Marketing concept,Business marketing strategies,Business marketing,Principles of marketing,Strategic marketing,Marketing techniques,Marketing principles,Marketing strategies for educational institutions,Marketing strategies and plans,Marketing strategies lecture in hindi,Marketing strategies for service firms,Marketing strategies for small business in urdu,Marketing strategies in pakistan,Marketing strategies in hindi,Marketing strategies in urdu,Marketing strategies for small business,Marketing strategies,Marketing strategy, Scrap metals:selling, Retail arbitrage 219:selling #1 steel \u26 scrapping commercial ac units, The art of selling:best selling cars, Closing, Sales tips, Sales training, Best sales techniques, Straight line system, Jordan belfort sales seminar, Jordan belfort speech, Jordan belfort interview, Jordan belfort motivation, Jordan belfort success, How to become an expert salesman, Real wolf of wall street, Wolf of wall street, Jordan belfort, :entrepreneur, Increase selling limit ebay, How to increase my ebay selling limit,Ebay how to raise selling limits,Ebay selling fees by category,Selling limits,Ebay selling costs,Ebay selling prices,Rockselling on ebay,The art of selling:sales,How to master the art of selling,How to master the art of selling - #mentormejordan,Selling design 219,Selling sunset trailer,Selling room design,Selling design 218,Selling on daraz,Selling skills,Selling girlfriend prank india,Selling girl prank,Selling design,Selling girlfriend prank
Views: 44 FSCTECH
International Strategy
How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 34550 Shad Morris
3 Things You Should NEVER Do When Selling IT Services
Robin Robins of Technology Marketing Toolkit discusses 3 things you should NEVER do when selling managed IT services or any type of professional IT services and support. I can practically guarantee you’re making one of these big mistakes and it’s crushing your chances of closing a sale and INVITING objections.
6 MSPs Reveal Their Most Successful IT Sales And Marketing Strategies
This video features 6 managed IT services providers (MSPs) who are clients of Robin Robins talking about the sales, lead generation and marketing campaigns they've implemented to grow sales for their IT services business and fuel client acquisition for managed services contracts.
Law Firm Marketing: Here's The Best Strategy That You'll Probably Ignore (2019)
Want a FREE copy of my new book? Get it here: http://freebookforlawyers.com Join The Official Law Firm Marketing Facebook Group: https://goo.gl/kDdkXJ MY FREE MARKETING GUIDES: Free Guide to Hiring a Law Firm Marketing Company: https://goo.gl/d9yRF8 Free Guide to Getting Your Clients to Leave 5-Star Reviews For Your Firm: https://goo.gl/uDD3nx Most attorneys will ignore this piece of advice that can successfully market their law firms! This method takes persistence but it’s easy to do! In this video, I discuss how I used this exact strategy to get my client featured on the local news. The attorney gained invaluable exposure by creating a simple video that addressed a current event. This video shows you how to make this method work for your law firm. It involves creating videos with valuable content knowing the right people to send them to. I discuss how to create a short video following a current event - a train wreck for example - how to get that video out to local news sources. The strategy positions your law firm as the authority in your area. This is an excellent strategy with steps that are easy to follow. This method is effective when implemented correctly it can work for your law firm. You don’t want to ignore this epic strategy for marketing your law firm!
Challenges in Growth, Marketing, and Brand Strategy for Professional Services
Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the most prevalent challenges facing professional services firms in developing growth strategies. He explains, "When we work with professional services firms to build growth strategies and marketing plans, we do everything we can to push our clients not to accept any excuses, and to build plans that will actually help the firm fire on all thrusters on their way to top line growth."
Views: 706 WellesleyHillsGroup
The Marketing Mix - The product concept
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 26770 365 Careers
Business Consulting Business Plan
http://www.covetedconsultant.com/free The topic of today is how to create a business plan for a business consulting business. You are a professional, you've worked in your field for a number of years, and now you're prepared to offer your specific expertise to other businesses. What should you focus on as you plan out your new business? My suggestion is to focus on a successful client attraction model. What problem will you solve? Every business has its own unique set of problems, but there are some things that are consistent in almost every business. Here are some short examples: lead generation, customer service, management consulting, legal structure, social media, public relations, and salesmanship. These are just some of the issues you could consult on as a business consultant. What you have to do is be clear about which problem you are solving. Be careful, do not focus on the service you are offering. Instead, focus on the specific problem your client has in their business. What words are they using to define their problem and what solution are you prepared to offer that matches their problem as they describe it? How will you reach them, consistently? There are a number of ways to market or promote a business. You can do it through networking, referrals, live events, and direct mail just to name a few. Here is the part you have to focus on, you have to be clear and confident that you can use your resources, your advantages, and your strengths create a strategy to find your best client over and over again. Be careful of the silver bullet dynamic where certain strategies seem impactful, but require resources that your business doesn't have. Focus on what you have access to, what you understand, and what you know how to do and use those methods to consistently attract your best client. Make a decision! You have to commit to trying your chosen strategy until it works. You have to know that when you use a certain strategy, you're going to get a certain response. You have to work the strategy until you really understand what that response is. To that end, regard all information as feedback. It doesn't matter whether you like your feedback or not, all information helps you make smarter business decisions. You have to be consistent with your strategy in order to clearly understand the quality of the feedback you are getting in response. Respond to your feedback by revising the plan accordingly. Whether you choose to try the plan again with no changes or you choose make specific tweaks, you have to revise the plan as you go. The plan is not a static document that lasts forever. Just because you've written something down, it doesn't mean the world is going to respond exactly how you intended. You have to make some adjustments to stay relevant in your marketplace. There are a lot of ways to craft a business plan, but there are some things that need your immediate attention. One of those urgent things is your client attraction strategy. You have to know what service you are offering, what problem it solves, who you plan to reach, how you plan to reach them, and commit to refining your process over time. This is a core fundamental that must be included in your business consulting business plan. http://youtu.be/Si_XNSXepsI ubscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com/free
Views: 22056 CovetedConsultant
Digital Marketing Consulting | How to Sell Digital Marketing Services
How to describe and deliver your digital marketing services. Get access to the training here - http://covetedconsultant.com/free Congratulations. Today is the day that you forever change how you describe and deliver your digital marketing services. Stay tuned. Today, I want to talk about how you package your services so you can describe them better and deliver them better. Here's what most digital marketing agencies do. They ask the client, "Client, what do you want us to make? Do you want a new website?" The client says, "Sure. We want a new website." You dig into your batch of digital marketing services, and you pull out the big, long list of possibilities: SEO, SEM, logo creation, digital marketing this, digital marketing that, PPC, CPM, YouTube, Twitter, Facebook, LinkedIn. Right? You describe all these different opportunities that your client could use in better setting up their digital marketing presence. Your client's eyes rolls to the back of their head. You totally lose them. Even if they decide to buy and become a client, they're not quite sure what they purchased and then they ask you 100 more questions, 40 more followup meetings and the project gets bigger and bigger and bigger and less and less interesting for you. t's a broken model. I have no idea how we got into functioning that way, but I know that's how it works for most people like you, so let's shift that for forever and let's think about it a totally different way. Here's an analogy. Your client is trying to get from point A to point B. Your client is trying to travel from point A to point B. When they consider traveling, there's three ways to travel. You can drive. You can walk or you can fly. Now, when you walk, that's the slowest option. Right? That's a matter of months to get over a long distance. If you drive, that's a matter of days or a matter of weeks to travel a long distance. When you fly, you can get there faster. That's a matter of hours. Now, you and I both know that flying is the premium option. You know it costs more for that. If want it done and you want it done right now, flying is the only option. What I'm saying to you is that you should present your services like you are the flight option, and you should show your clients the flight path to get to where they want to go. Now, there is some communication that happens while we're on the plane. I bet you've experienced that happen while we're on the plane. The vast majority of the plane is already built. The promise that the airline makes you is that if you'll do your job and get on the plane, we'll take you exactly where you want to be. Your services should be designed the exact same way. Let's think about how that might be applied. If you're doing digital marketing services, there are certain things that your best client needs to already have in place. Right? They need to have an existing web presence if that's important. They need to already have a target client. They need to already have metrics that matter to them. These are things that should already be in place. You got to be clear with your client what should already be in place. If they'll get those things in order, then you can invite them onto the plane where things are already setup. There's already a captain to fly the plane. There are already flight attendants. There's already a seat waiting for them. They can jump on that plane. They can experience the process. You go through that process with them. When they get to step number five, they are exactly where they wanted to be. Right? Whether that's more views, more likes, more shares, more revenue, more clients, whatever that number is for them that's important to them, that's exactly where they wanted to be. The [role 00:05:08] for you is are your services designed this way? Do you challenge your clients to get their act together before you start working? Do you make it clear to your clients that there is a prebuilt process designed to get them where they want to go that is already staffed and waiting for them? Do your clients already understand that there's a elegant way that you take them through the process that is easy and enjoyable for them to receive? Have you made it clear that by the time they get to step number five they are exactly where they wanted to be? Your services should not only be described this way, they should be designed this way so that when you make this promise, your team and yourself are already prepared to facilitate this for them. If you're not here, that's why you're having trouble selling your services. I'll see you in the next video. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant Visit the full Website here: http://www.CovetedConsultant.com/free
Views: 18579 CovetedConsultant
The Best Marketing Strategy Of All Time
Subscribe on iTunes: http://grumo.com/itunes Subscribe on Google Play: http://grumo.com/googleplay Subscribe on Stitcher: http://grumo.com/stitcher ==== EPISODE NOTES: My Name is Miguel Hernandez and in today’s episode I’ll share with you the best marketing of all time. are you ready? let’s do it! 10 Marketing Strategies to Grow Your Audience 1. Guest Posts: this is the most popular way to leverage someone else’s audience. Large online publications are constantly looking for fresh content to offer their audience. Typically they have to hire writers to write articles so they love it when they can get great content for free. In exchange they should allow you to put a link back to your website at the end of the post. 2. Podcast interviews: podcasts are also constantly looking for new guests. You can find the top podcasts in your industry searching in places like Sticker, Google Play, or iTunes. Most podcast owners allow you to promote your products at the end of the interview. Sometimes the interview can be all about your new book, product or service! 3. Making a promotional video: This is how I started my demo video company Grumo Media. I made a list of awesome startups that didn’t have a promo video yet. I chose Hipmunk as my first target and spent 2 weeks creating the best possible demo video. I gifted them the video and the rest is history! 4. Writing a product review: this is also known as the “Poster Boy” Formula. You test an influencer’s product/service and then write/shoot an in-depth review. Ideally you include data supporting your results from testing the product/service (ie: sales, profit, traffic, etc.). 5. Record a testimonial: if you ever tried to sell anything you already know that testimonials from happy customers are possible the most valuable asset in your marketing arsenal. A testimonial per se may not give you much exposure but will help you build stronger relationship with your target influencer. 6. Business audit: this is a strategy widely used by companies offering web design and SEO services. For a small fee or free you can offer to audit your target’s website or product and offer improvement recommendations. In exchange they may be more likely to hire you, buy your product since they already had a chance to work with you and test your service. 7. Speak at industry events: find the top 10 events in your industry and try to get in as a speaker. If you are just starting out it will be hard to get in the top events so you can work your way down. You can also speak at local meetups. Speaking events are great to gain exposure, credibility, connections, and if you are allowed to promote your product/service the highest converting marketing channel of all! 8. Giving a free class online: the most common way to do this is via a webinar. People with large email lists are always looking for great products/services to offer their audience. The way this works is you offer to teach something to their audience for free and at the end you get to promote your product/service. Typically, the list owner will get a commission for every sale generated from the webinar. This is one of the most effective ways to generate revenue and build your audience at the same time! 9. Get listed in ProductHunt/AppSumo/Groupon: Anytime you can get your product in front of many eyeballs you win. ProductHunt is the top destination for people looking for new tech products. Sites like AppSumo and Groupon offer products at a very heavy discount for a limited time to hundreds of thousands of people. With AppSumo I generated more than $10K in one day with this offer. Participating in TV contests: this may seem odd but if you are not camera shy TV contests are an amazing way to get tons of exposure. Santiago Segura, One of the most famous Spanish film directors today became famous by appearing on many TV contests. He financed his firm film with the winnings from one of those contests! 10. (BONUS) 10X popular content: This comes from content marketing expert Sujan Patel. The strategy consist of finding content (articles, videos) that are popular or trending and then creating an improved/updated version of the same article (10Xing). You can find the content using Google or BuzzSumo and then you can approach websites/influencers that linked to that article using a tool like the Moz toolbar and ask them to share/link to your article. If the post you are 10Xing was a guest post, you could approach the same website and let them know you’ve written an improved version and ask them to publish yours too. Boom! ==== Check show notes for this episode at http://grumo.com/bmsoat/ To win an official Grumo T-Shirt go to: http://grumo.com/freeshirtcontest Created by: http://grumo.com
Views: 885 grumomedia
Global Market Entry Strategies Explained
http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 105952 Wolters World
Marketing Analysis of Emirates Airline - updated
REFERENCES • Aguilar, F. (1976) Scanning The Business Environment , New York: Macmillan. • Booms, B. & Bitner, M. J. (1981) Marketing Strategies and Organizational Structures for Service Firms, Marketing of Services by James H. Donnelly and William R. George, American Marketing Association, p. 47-51. • Button, K. (2008) The Impacts of Globalisation on Air Transport Activity. [Online] Available at: http://www.oecd.org/greengrowth/greening-transport/41373470.pdf (Accessed on 18 November 2016). • Emirates Airline. (2016) The Emirates Group Annual Report 2015-16. [Online]. Available at: http://www.emirates.com (Accessed: 24 November 2016). • McCarthy, E. J. (1960) Basic Marketing, A Managerial Approach, Chicago: Richard D. Irwin INC. • Porter, M. (1995) How Competitive Forces Shape Strategies, Harvard Business Review ,57 (March-April 1979), pp. 86-93. • Taylor, N.C. (2016) SWOT Analysis: What it is and When to use it, Business News Daily, 1 April 2016, p.2. • Van Vliet, V. (2011). Service Marketing mix – 7 P’s. [Online]. Available at: http://www.toolshero.com/marketing/service-marketing-mix-7ps (Accessed 25 November 2016). • Wikipedia. (2016) Demographics of The United Arab Emirates. [Online]. Available at: http://en.wikipedia.org/wiki/demographics_of_the_united_arab_emirates (Accessed: 24 November 2016).
Views: 556 Saranya Srirod
B2B Marketing Strategies and Insights
Most B2B firms lack a connection between marketing activity and tangible business results. Publicity, white papers, webinars, social media, blogs and public speaking often do not generate leads or build revenue. Highlander helps emerging and mid-sized B2B product and service firms across the U.S. create and keep customers. We design business development strategies, apply appropriate tactics and generate market intelligence that enables our clients to create and keep customers on a consistent basis. Unlike traditional PR firms, we are accountable for business outcomes; not simply tactical success. Highlander Consulting is broadly recognized for its ability to position complex products, services and ideas among sophisticated target audiences. Our proprietary Marketing Craftsmanship® process -- based on more than 30 years of marketing communications experience -- enables clients to: • Gain market positioning of their intellectual capital and value proposition • Drive consistent top-of-mind awareness among target audiences • Increase participation in RFIs, RFPs, competitive shoot-outs, and sole selection • Build market perception of the firm as a "safe choice" • Improve win rates in RFPs and competitive shoot-outs • Earn higher customer retention rates and cross-selling opportunities We help generate revenue for clients by focusing on meaningful, measurable marketing activity. Our performance is based on tangible KPIs, such as lead generation, shorter sales cycles and increased revenue. Visit our website www.highlanderconsulting.com or our blog www.marketingcraftsmanship.com
Views: 15668 Gordon G. Andrew
Online Marketing Strategies – 5 Simple Ways To Grow Your Network Marketing Business Online
Online Marketing Strategies – 5 Simple Ways To Grow Your Network Marketing Business Online ***Register For My Live Master Class Here: http://www.tanyaaliza.com/43download In this episode, I share 5 simple online marketing strategies that you can implement today to start getting more of the right people in front of your business, products or services. Are you frustrated with the gap that exists between your network marketing company trainings and what your business actually needs in order to thrive and grow? Typically, when you get started in Network Marketing, the training mantra will be “go out and talk to more people” but they don’t actually teach you any online marketing strategies that can help you find “more people” to talk to. And I get it, it’s hard to teach marketing on a mass scale. You have people from all walks of life coming into Network Marketing companies and they all have different backgrounds and levels of education. So, they keep the training very basic and watered down. The only way to grow a business is to market it. There’s no way around it. And if you want to generate a thriving 6-figure income in network marketing, you’re going to have to learn some online marketing strategies. After all, every business on this planet has to market in some way, shape or form. In this episode, I’ll be sharing 5 simple online marketing strategies that will help you attract the right people for your business, products or services. ***Register For My FREE Live Master Class mentioned in this video– http://www.tanyaaliza.com/43download ———Connect With Tanya———— Tanya Aliza on Social Media: http://www.tanyaaliza.com http://www.facebook.com/tanyaaliza http://instagram.com/tanyaaliza http://twitter.com/tanyaaliza Share this video – https://youtu.be/d2niut90pMM About this video: In this episode, I share 5 simple online marketing strategies that will help you learn how to get more people in front of your business, products or services. If you’re marketing online these 5 online marketing ideas will help grow your business fast. Not all internet marketing strategies are the same. If you're new to network marketing online you’ll need some simple marketing strategies at first. Internet marketing for beginners need some simple marketing ideas. These simple internet marketing tips will help you learn how to market. Online marketing tips that are advanced aren’t good internet marketing for network marketers if you're new to the internet. The best marketing ideas are the simplest if you’re a newbie.
Views: 51175 Tanya Aliza
How to Start A Consulting Business
Read the FULL conversation that created this post here - http://covetedconsultant.com/how-to-start-a-consulting-business He said... I am just starting my own consultant business and in researching, thinking about, and crafting my sales strategy I came across your 25k email campaign blog post. Really good stuff my man! Until now, the cornerstone piece of my sales strategy is a comprehensive questionnaire that I send out to a potential client during the sales process. The assessment is a complete look at the business and asks probative questions that uncover in which areas is the business doing well and in which areas can the business improve and optimize right away. The sections of the questionnaire include the background of the owner, the background of the business, the past sales, the client base, and every traditional and online marketing pillar out there (SEO, PPC, email, social, affiliates, strategic partners, customer referrals, analytics, video, mobile marketing, competitive intelligence etc.) Do you have a process like this where a client fills out a questionnaire about their business? Why or why not. If you did have an effective assessment that helped the client gain clarity on their business and see your value to help them grow, where would you put in in your e-mail sales process? I said...I'm really glad to hear you found value in the 25k email campaign post. In regards to your question about questionnaire/assessment forms...yes I use them. I think they are very important. If at all possible, I suggest you ask the prospect to complete the form before the free consultation. Here is the simplest way I know how to do it: Have your follow-up sequence explain the benefits with each message leading to a questionnaire. Sample flow: Run ad -- free consult registration page -- 1st big benefit of your service (link to questionnaire) -- 2nd big benefit of your service (link to questionnaire) -- 3rd big benefit of your service (link to questionnaire) -- 4th big benefit of your service (link to questionnaire) -- 5th big benefit of your service (link to questionnaire) Each follow-up can be a video, blog post, or just a well-explained email. The important part is to focus on the benefit (what they get) instead of your service (what you do). And that started a GREAT conversation. Be sure to check it out. Subscribe for more videos here: http://www.youtube.com/subscription_center?Vadd_user=covetedconsultant/free Visit the full Website here: http://www.CovetedConsultant.com/free https://youtu.be/Yyi7v56SUoQ
Views: 203556 CovetedConsultant
How To Sell Your Consulting Services
How To Sell Your Consulting Services Free Business Mastery Course http://www.Ameerrosic.com/vip Want to make money from your knowledge and skills? …Listen up! There is only one way you can do this. Are you ready? You must solve your clients problems Theodore Roosevelt — 'People don't care how much you know until they know how much you care' People don’t care about your knowledge. People don’t care who you are. People don’t care what you can do So, what do people care about? Themselves! You -- I -- “we” are egocentric The Three step solution to sell your knowledge How To Sell Your Consulting Services Step #1 Find the problems your clients have Survey your clients. Go on forums. Ask around. Your job is to extract your client’s most burning pains and problems. Make a list a of problems they have Create 10 questions from the list Now you got your 10 problems you clients are facing What’s next? Step #2 Solve the questions (Problems) Solve their problems. Write an article, speak, make a video – Teach a course. Bottom line: Sole their problems. Make their life better. Make your clients into Super Mario Formula Mario + Flower = Super Mario Mario = Client Flower = Problems solved Super Mario = Super client Step #3 The Close Now that your client has seen and heard your solution to their problem, it is time for you to close them Example... On my site, I used to ask for all my readers to opt-in for a free Health course. Each Week I sent out 1-2 emails solving more problems for them. At the end of my email I offered a free 10 min strategic phone call. With this strategy I closed about 2-3 clients a week at 2-5k contracts. BUT! The only way I did this was by SOLVING their problems The formula to turn your knowledge into an income is simple but not quick. There are no shortcuts in life. You x Your knowledge x Solving problems x Follow up = High paying clients Now get to work. And solve some problems Ameer Win at Life Comment Below...I want to know your opinion
Views: 48400 Ameer Rosic
9 Marketing Strategies For Accounting Firms
9 Marketing Strategies For Accounting Firms, some are unique and some are pretty obvious. However, you can find out how you can increase your exposure to more clients, contact us: http://www.ipopology.com These marketing techniques are not as new, but they can be very important to remember, and how you can go on, to becoming a client getting machine. Every accounting firm or accountant, can improve in getting more clients, and improving their exposure to future clients by implementing these simple steps. Contact us to improve your exposure! #marketingstrategiesforaccountingfirms #marketingstrategiesforaccountants #marketingstrategies
Views: 61 iPOPOLOGY
How To Build A Great Digital Marketing Plan
The Strategies You Should Consider By Randy Shattuck A lot of professional service firms today are trying to figure out the best way to use digital marketing effectively. Many organizations are struggling because of the range of options that digital marketing presents. This can feel entirely overwhelming, especially since most small marketing teams at service firms simply cannot do everything. But the biggest challenge I see is confusion between content channels and content strategy. What’s the difference? Content channels are ways to provision your content, like blog-sites, webinars, e-books, social media and even search marketing. But content strategy is about defining who your audience is, what matters to them and how to deliver an experience that they find irresistible. The right content strategy produces new clients, new revenue and greater profitability. Service firms that build a great content strategy and then pick content channels that are appropriate for their team size and budget – well these are the companies who are winning the digital marketing game. I’d like to share some ideas to help you become an outstanding digital marketer. Read the full post here: https://www.theshattuckgroup.com/blog/detail/how-to-build-a-great-digital-marketing-plan
Video Marketing for Professional Service Firms
Web video is a necessity to get online attention today, and nowhere is it more true than for professional service firms. Learn the best types of web video to enhance your brand, spark your SEO, and drive leads to your business doorstep.
Views: 163 kwalinskas
MasterClass Marketing: Experts in Business to Business Marketing for Professional Services
Marketing communications consultant Chris Woodward leads a team of experts in designing and implementing comprehensive, affordable marketing campaigns designed to hit the sweet spot with target clients. She helps professional service firms get up and running with proven, highly successful marketing strategies to achieve maximum exposure and boost revenues.am
Viewer Question: Quitting architecture if I can't find a client. What should I do?
Every new business faces this challenge: how to find a client willing to trust a young professional. This week I'm answering a viewer question from Kristian in the UK who is considering quitting architecture; he has all the requisite skills but no one is hiring his firm. I break down the essentials of marketing and offer a simple methodology for determining where architecture clients are spending their time. Hint: chances are you have one of these devices within arms reach most of the time. Marketing is your only game when you’re establishing your business. If you don’t have projects to work on it’s because your marketing plan isn’t working...yet. Marketing is simply: getting in front of people who are buying and selling them the things you make. Markets are agnostic, they don’t care if you’re the most talented designer in the world, or if you have a family to feed, or if you’re in debt or struggling to keep the lights on, or if you’re about to quit the profession you love if they don’t buy from you. They simply don’t care. Markets care only about one thing: about you solving their problem. Build a product that solves a problem and sell it to the market. If a market isn’t buying your solution, you’re either: not solving an urgent enough problem or you’re not getting in front of your target audience. Kristian also says, “I have a few social media accounts but they haven’t drawn very much attention.” And, to that I would ask, “What are you doing to capture people’s attention?” Are you making cool stuff? Are you sharing things to educate or help others? People don’t just pay attention because you share a link on Facebook, organic reach is way down on all social media platforms, which is why you have to build an audience and cultivate a relationship with them for social media to work. Social is the key to social media, right? I talk about the different ways you can build an audience in volume 2 of Architect + Entrepreneur. I offer a few ideas on how to crack the social media nut to get you started. 1) Prove your expertise; share your knowledge. 2) Do some spec work, design something. 3) Teach someone something. 4) Piggyback on someone else’s social media account more popular than you. 5) Reach out, make connections; offer to help. Simply having a social media account and posting once a week doesn’t solve someone’s problem. That’s not a marketing plan. So what is? Well, to market to someone, first you need to know whom you’re targeting: your target demographic, what do they carry in their pockets, where do they shop, where do they recreate, where do they hang out online and in real life. Next, find five to ten of these people in your target market; in real life, not online. Now, ask each one to open up their smart phone and ask to look at their home screen. This is where their attention is. When we have downtime, what’s the first thing we pick up? Our phones. Like it or not, this device has earned our complete attention. We sleep with them on our bed stands, our phones comfort us when we’re alone, sing to us, connect us to the Internet, and deliver our email; and this is where your opportunity lies. What apps get the best real estate on the home screen? Look at your own phone. What apps are you using most of the time? Marketing and forging social connections is hard work though and I know, everyone wants the easy solution: buy some likes, buy clicks, a magazine ad, a billboard…whatever. If you’re not ready to invest in the hard work that’s fine. Entrepreneurship isn’t for everyone. It’s a really fashionable thing to be an entrepreneur right now, to own your own business, to control your time; but the reality is, entrepreneurship isn’t going to be right for everyone. That’s okay too. You might actually be happiest working for someone else. That’s not a failure if it makes you happy is it? I don’t think so. Please share your thoughts and advice for Kristian in the comments. // GEAR I USE // DSLR CAMERA: * Canon 70D: http://amzn.to/29klz7k LENSES: * Canon 24mm f2.8 Lens: http://amzn.to/29l7ac5 * Canon 40mm f2.8 Lens: http://amzn.to/29x2QcI AUDIO: * Rode VideoMic Pro (hotshoe mtd.): http://amzn.to/29qlNM3 * ATR-2100 USB (dynamic mic): http://amzn.to/2dFDaKp ARCHITECTURE GEAR: * Prismacolor Markers: http://thirtybyforty.com/markers * Timelapse Camera: http://thirtybyforty.com/brinno * AutoCAD LT: http://amzn.to/2dxjMDH * SketchUp PRO: http://amzn.to/2cRcojz * HP T120 Plotter: http://amzn.to/2dBGf1O * Adobe CC Photography (Photoshop/Lightroom) Plan: http://amzn.to/2dhq5ap STARTUP TOOLKIT: * Architect + Entrepreneur Startup Toolkit: http://thirtybyforty.com/SPL -~-~~-~~~-~~-~- Please watch: "Making a Site Model - The Outpost Project" https://www.youtube.com/watch?v=VsJrDScS5ZI -~-~~-~~~-~~-~-
Views: 23762 30X40 Design Workshop
Law Firm Marketing Tips, Ideas, & Strategies
To learn more and get a free demo of the Marketing 360® software, a free law firm website design mock-up, or free CRM trial, visit us at Law Firm Marketing 360®: https://goo.gl/PcBrwK Learn the fundamentals of marketing your law firm online with tips and plans from experienced law firm marketing executives. Topics include website design, search marketing, reputation management and social media marketing.
Views: 3655 Marketing 360
Attract More Customers to Your Professional Services Firm through Digital Marketing
Visit http://www.TransformationalMarketingStrategies.com Leverage the Internet and Attract More Customers to Your Professional Services Firm through Digital Marketing Attention Principals and Sales or Marketing Managers of Professional Service Firms Who Feel Digital, Web-Based Marketing is Not Cost-Effective. Understand this: how you acquire customers has changed and you are wasting time and money by not implementing a more efficient game-changing system. Luckily for you, there's now a solution. Introducing the "Optimizing Customer Value Digital Marketing System” from Transformational Marketing Strategies . . . A cost effective video-based process that can bring in more customers and clients. The "Optimizing Customer Value Digital Marketing System helps you leverage the internet and reduce the cost to acquire customers and get more qualified leads for the money invested. Best of all...you can start seeing results in as little as three days. So if you want to attract more visitors to you website and convert them into clients, get on board now with the “Optimizing Customer Value Digital Marketing System” - the cost effective video-based process that will bring in more customers and clients! Click the link below now for all the details. http://www.TransformationalMarketingStrategies.com
Marketing For CPAs And Marketing For Accountants: 12 Essentials - Part 1
Marketing for CPAs and Marketing For Accountants. Get our FREE video series at http://WhatsWorkingNow.club and discover how to acquire more clients at the right fee (and get the FREE Blueprint). Thousands of CPAs and accountants all over the world have taken the course. Marketing for CPAs and accountants just became fun and rewarding. Marketing for CPAs and Marketing For Accountants. This is the first in our video series titled 'The 12 Essentials Of Marketing Your Accounting Firm'. In this first video, Steve explains the importance of acquiring clients at the right fee and starts with how to target the right type of clients. Please subscribe to our channel so you don't miss any future video releases. We usually release one new video each week. As you've seen, each video we produce gives you proven actionable marketing strategies for your CPA or accountancy firm.
Legal Services Marketing Strategies For Nottingham Law Firms, UK
http://www.1streputation.com, UK 020 8144 7079 Nottingham's UK Expert Interview On Legal Services Marketing by 1st Reputation The Lansdowne Building, 2 Lansdowne Road Croydon Surrey, UK CR9 2ER Your online presence is essential for a successful British legal firm, and we know that all the SEO, PPC and Video Commercial Marketing are becoming competitive and too complicated in the law services' market. We start out by making your website is professional authoritative and yet welcoming with strong call to actions. We adopt a data-driven approach to optimise campaigns for you. All our marketing services are based on years of experience hence we know how to bring the right clients to your doors. You need not to invest too much money- you tell us how much you want to spend, we will bring prospects in to meet your legal firm's capacity. You will get a steady exposure to the public, and also attract targeted visitors who convert to high-paying clients. Based in London, Britain, we are a team of internet marketing experts specialising in online customer acquisition within the legal industry. We specialize in law firm web design, attorney marketing, and law firm branding. #Nottingham #UK Law
Views: 98 1st Reputation
How IT Services Firms Can Choose The Most Profitable Target Market To Sell Managed Services
Marketing your IT services business BEGINS with selecting the most profitable, qualified target market; choose the wrong one, and IT services sales will suffer, profit margins will fall and you’ll end up frustrated. In this video, Robin Robins will talk about how MSPs and IT services firms can pick the RIGHT target market.
Strategic Marketing Consulting
Debbie Andrews provides an explanation of Strategic Marketing Consulting and why it's beneficial to professional service firms.
Views: 198 Debra Andrews
Law Firm Answering Service Recommendations
Need help getting more clients? Book a free 1-hour strategy session today: https://call.andrewstickel.com Marketing questions? Join my next LIVE Q&A session, every Wednesday at 2pm EST https://goo.gl/kDdkXJ Want a FREE copy of my new book? Get it here: http://freebookforlawyers.com MY FREE MARKETING GUIDES: Free Guide to Hiring a Law Firm Marketing Company: https://goo.gl/d9yRF8 Free Guide to Getting Your Clients to Leave 5-Star Reviews For Your Firm: https://goo.gl/uDD3nx I definitely recommend that all law firms have an answering service. Your phone calls should never ever go to voice mail. If someone calls a lawyer, it's in an emergency situation. They got into a car accident, they got arrested, they got served divorce papers, or they're going to get foreclosed on. If your toilet was overflowing and you're calling a plumber, would you leave a voice mail? You'd hang up and call another plumber. So it's very important that you have an answering service answer your calls 24/7. We've used Voice Nation and also Answer First, and we've had good experiences with them. If for some reason, your call does go to voice mail, here is what to do. Of course, it shouldn't, but these things happen. In this video, I provide a good example of a voicemail you can use. This is your best chance of having people actually leave their information on your voice mail. If it takes you longer, apologize profusely. Of course, you wouldn't have gotten that lead anyway if it hadn't been for the 15-minute call-back promise.
Grow Your Professional Service Firm Business Owners
Professional service firms, which include medical practices, accounting and law firms, engineering and consulting practices, and financial service firms all share in common 5 key business obstacles to growth. Over the years we've worked side by side with 10,000+ of business owners building their professional practices and helping them to overcome limitations to scaling larger. Whether their professional practice is medical, accounting, legal, or some type of consulting firm, the first step to growth is always the same—identifying which of these five obstacles is holding their business back from growing. Obstacle #1: Growing beyond the personal production of the owner (partners) in the professional practice. Obstacle #2: Creating growth through lead generation and lead conversion. Obstacle #3: Keeping high quality of your professional work if/when you take on professional level staff. Obstacle #4: Managing your professional and non-professional staff to increase your business's utilization rate and hence protect your cash flow! Obstacle #5: Managing your cash flow to be able to afford your growth. Start growing your Professional Practice Here: http://www.mauimastermind.com/start-here/growing-your-professional-practice
Views: 1923 Maui Mastermind
Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy
Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy http://LocalMarketingdot.com Call (571) 388-8550 today... We are SEO experts who specialize in internet marketing for lawyers and law firms. To sign more cases, and grow your business. As a lawyer SEO marketing firm we provid"e "Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy services nationwide for personal injury attorneys, divorce attorneys, cosmetic surgeons, dentists, roofers, movers and dermatologists. Our effective internet marketing for lawyers | SEO for Law Firms consists of law firms marketing, advertising law firms, legal website design, attorney SEO, lawyer internet marketing and much more. Marketing Tips and Strategies for Lawyers & Law Firms: Our talented lawyer SEO marketing firm will create an attractive, high converting law firm website with a compelling call to action for your law practice. And if you already have an existing website, Effective Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy will optimize it so that it ranks high in the search engines to start generating leads. But your website is just a tip of the iceburg when executing an effective marketing campaign online. Effective Internet Marketing for Lawyers | SEO for Law Firms we understand that with the internet age that your business needs lawyer marketing exposure in order to compete in this competitive market. You need a marketing strategy that includes social media marketing, video marketing, Google Places, Google +, Linkedin, local directories and that is just the start of it. It is true that the more places that you can be found on the internet the more your phone will ring. We would like to implement these proven marketing strategies to increase your client leads and give you a high ROI for your advertising. Your attorney marketing should be targeting the people who are actively looking for your services in the search engines, local directories, Youtube and Google Places. No such thing as "If You Build it They Will Come". Those days of internet marketing are over. Now you must have an active and focused marketing campaign in order to stay competitive. Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy. So we are looking forward to delivering you new leads, so that your business can grow with a reliable source of clients Our marketing team is ready to start your internet marketing strategy to create a vast and high converting internet presence. Marketing Tips and Strategies for Lawyers & Law Firms: Lawyer SEO marketing firm would like to learn about your business and discuss some internet marketing strategies to help your business grow. Advanced Marketing Strategies for Law Firms| Law Firm Marketing Strategy
Views: 166 Reggie Hobbs
Marketing Strategies - 4 Essentials On How To Market Your Company
Want more in-depth training? Visit http://www.RockStarCustomerService.com and download The 6 Secrets To Excellent Customer Service today! For marketing strategy services visit www.davidbrownlee.com or call (858) 367-0289. In this YouTube video, learn the 4 essentials on "How to market your company?" in this complimentary series from business coach and consultant, David Brownlee. President of David Brownlee and Associates and founder of www.SmallBusinessTrainingProgram.com Call or email us today to find out we can help grow your business through coaching, consulting or our training programs (858) 367-0289 [email protected] Nov 12, 2012 -- The days of SEO being all about gaming the search engines to rank for terms are over. To truly win in the long term, we have to focus on how to market a business. 4 low-cost ways to market your business can be found here. Too many small-business owners think marketing is like a trip to the dentist — something you just have to do every few years. You might be missing a crucial business aspect: marketing -- or telling people why your brand is best. For Surety Companies and Agents · Bond Guarantee Application Forms marketing is importan. Nov 9, 2012 - Uploaded by http://www.SmallBusinessTrainingProgram.com Watch "How To Market A Company" and the entire www.SmallBusinessTrainingProgram.com video series from David Brownlee. Effective internet marketing strategies for search engines, mobile and email to your circle of family and friends. We look back at the social media giant's highs and lows as a public company. May 19, 2010 -- From a marketing standpoint, it's a great time to own or start a small business. When an endorsement comes from someone outside of your company, like a David Brownlee, life is good. Dec 6, 2011 -- 5 slick ways to market your small business. If you want to grow your company in 2013, think a little bit different. 1. Find new ways to do 'free' marketing. Aug 13, 2013 -- Who said marketing has to be expensive? Whether you have money to spend on marketing or not, there a lot of ways to go about it. Oct 12, 2012 -- By David Brownlee, David Brownlee and Associates. Bury your competition by knowing what marketing works. Within the arena of online marketing, I've had great success with www.Smallbusinesstrainingprogram.com. Oct 30, 2007 -- Joining an online social network such as Facebook can put you in touch with millions of like-minded professionals around the world. It also can also be very inexpensive. 2 days ago -- Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and more. Dec 7, 2012 -- How to market a business is a question all business owners ask, and it has answers at smallbusinesstrainingprogram.com. Rarely does anyone pay for a product from a company it despises. Roofing companies that work on residences or commercial construction projects must rely on more than their workmanship to bring in a constant flow of new business. Jan 6, 2011 -- Creating videos can be a very effective and easy way to market your company. Here are 5 simple ones you can make to help get the word out. Like most construction trades, roofers rely on their reputations. But unlike the industry of the last generation, a solid reputation is not built by adhering to the " old ways.". Content marketing is not tweets, posts or updates. Content is art mixed with science and strung together with words, images, video, and audio. We're a digital world. How to Start a Market Research Company. A market research company analyzes and gathers information about specific market segments. Businesses hire David Brownlee to help their businesses. How to Market a Real Estate Company. Knowing how to market a real estate company successfully can be the difference between the success and failure of a small business. Dec 23, 2011 -- Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Marketing is one of the hottest industries of the 21st century. The Bureau of Labor Statistics projects that demand for marketing research analysts will increase 41 percent.
Views: 108335 CoachDavidBrownlee
Top Video Ranking Service Marketing Strategies - Talking Head Videos
Top Video Ranking Service Marketing Strategies - Talking Head Videos http://www.youtube.com/topvideorankings Our Video ranking service gets Small Businesses, Entertainers, etc..., a solid Youtube and Google ranking for their video. Video ranking is one of the much needed marketing strategies to achieve a solid Youtube and Google rank. In this video we go over the basic premise on how to create a talking head video. There are many questions when it comes to Video marketing and Video ranking. The dynamics behind video ranking is that, anyone can make a video and post it on Youtube. Now that it is up, how will people see it? It is not going to get traffic (viewers) by itself. There are questions like, "how do I get a Youtube rank?" "How to advertise on Youtube?" "How do you get subscribers on Youtube?" "What is Google Page Ranking?" "What is Search Engine Placement?" "What is Search Engine Marketing?" And there are many more questions that people ask. We will give the viewers as many tips as we can. Please give us a like on the video, if you like the tip, comment, and feel free to ask questions so we can uncover in other videos. Thanks for watching! To get your videos ranked fast call (302) 312-5404. It does not matter what part of the country you are in. Search terms: "Delaware" "Pennsylvania" "New Jersey" "New York" "Maryland" "video ranking" "marketing strategies" "youtube ranking" "Google ranking" "keyword ranking" "ranking checker" "ranking tool" "youtube rank" "how to advertise on youtube" "get subscribers on youtube" "google page ranking" "advertising on you tube" "improve search ranking" "search engine placement" "search engines seo" "search engine marketing"
Views: 223 TopVideoRankings
Chris Frederiksen and Damien Greathead from the 2020 Group discuss the best proven marketing strategies for this coming tax season. There's still time to implement one or two initiatives to help grow your firm this coming tax season. Topics covered include drirect mail, networking, websites, social media and SEO. Ideally firms will adopt more than one initiative to improve their growth this tax season.
Views: 3778 2020groupUSA
Benefits of an Online Booking Calendar | Law Firm Marketing Strategy | Digital Marketing for Lawyers
CIA Media Group is a woman-owned, MBE certified, nationwide video production company and creative marketing agency that has produced hundreds of successful video and advertising campaigns for companies across the country. Our services help our clients reach their goals and deliver actionable results. Book a fast-track evaluation - https://ciamediagroup.com/strategy or 678-435-9373 STAND OUT. GET NOTICED. GET CLIENTS. What is the difference between a Video Production Company and a Video Marketing Company? A video production company shoots videos. Sounds simple, right? This could be one person with a camera or at ten person crew that will shoot videos for your company. You do all the research, develop the strategy, and build the marketing campaign. Did you go to college to build marketing campaigns? Once they're done editing your videos, they send them to you so that you can upload them to all your platforms and market them on a consistent basis. A video marketing company helps create the video marketing campaign and guides the process. They will provide you with a storyboard and help your company build a campaign designed with your goals in mind. The ultimate goal is to attract your best clients, generate more referrals and stand out from the competition. All of this is done BEFORE the shoot. A video marketing company helps create, compelling content that attracts your best client, generates more referrals and gets more business through the door. A video marketing company then uploads all of the videos to your platform and markets the videos, runs the advertising and does it on a consistent basis. In addition, a video marketing company will make sure that your videos attract new clients videos are consistent on all of the marketing channels where we share their videos. WE ARE A VIDEO MARKETING COMPANY. We have a proprietary Discovery process that starts as soon as we sign on a new client. After the interview, we do a lot of research and competitive analysis and then build a storyboard that is unique to the company. I never recommend a client scripting out their videos unless they’re working with a professional marketing company that understands marketing, SEO and their profession. It’s not good enough to just write scripts and videos. How will people find their videos if they don’t create content people are actually searching for? A professional video marketing company that understands SEO will know what type of content you should be creating. To set up a free confidential evaluation https://ciamediagroup.com/strategy CIA Media Group, LLC 760 Old Roswell Road Suite 220 Roswell, GA 30076 678-435-9373 Connect with me: LinkedIn: https://www.linkedin.com/in/montinaportis Twitter: http://twitter.com/montinaportis Twitter: http://twitter.com/ciamediagroup Facebook: http://www.facebook.com/MontinaPortisBiz Facebook: https://www.facebook.com/ciamediagroup Instagram: http://instagram.com/montinaportis Website: https://CIAMediaGroup.com Subscribe to my channel for more legal marketing strategies and tips for attorneys http://www.youtube.com/c/MontinaPortis
Quick Or Deep Content: Which Is Better For Professional Service Firms?
Is It Time To Dumb-Down Your Content? By Randy Shattuck Content marketing is an incredibly hot topic right now with virtually every company on the planet. This is especially true for B2B and professional service organizations for whom traditional mass-media, such as television, radio and newsprint formats, are out of reach either because of budgets or because of targeting. A content glut has obfuscated that which is really good counsel from that which is merely noise. This has made it very difficult for professional service firms to rise above the din and realize the engagement they desire for their ideas. I hear the nervousness in the voice of my clients when we talk about the analytics of their content strategies. This is leading some Chief Marketing Officers, Directors of Marketing and Directors of Content Marketing to consider what I would call a dumbing-down strategy. The fear is that with so much content being available, if your posts are not showing up every 20 minutes or so, you’ll miss opportunities. I cannot speak to the frenetic nature of the speed of content posts. I believe research needs to be done in this area to guide all of us toward the right balance. But I can speak to the dumbing-down strategy. My message is simple. Don’t do it. Read the full post here: https://www.theshattuckgroup.com/blog/detail/quick-or-deep-content-which-is-better-for-pro-service-firms
Legal Marketing: How to Market Your Law Firm Online - Free Book Offer
CIA Media Group is a woman-owned, MBE certified, nationwide video production company and creative marketing agency that has produced hundreds of successful video and advertising campaigns for companies across the country. Our services help our clients reach their goals and deliver actionable results. Book a fast-track evaluation - https://ciamediagroup.com/strategy or 678-435-9373 STAND OUT. GET NOTICED. GET CLIENTS. What is the difference between a Video Production Company and a Video Marketing Company? A video production company shoots videos. Sounds simple, right? This could be one person with a camera or at ten person crew that will shoot videos for your company. You do all the research, develop the strategy, and build the marketing campaign. Did you go to college to build marketing campaigns? Once they're done editing your videos, they send them to you so that you can upload them to all your platforms and market them on a consistent basis. A video marketing company helps create the video marketing campaign and guides the process. They will provide you with a storyboard and help your company build a campaign designed with your goals in mind. The ultimate goal is to attract your best clients, generate more referrals and stand out from the competition. All of this is done BEFORE the shoot. A video marketing company helps create, compelling content that attracts your best client, generates more referrals and gets more business through the door. A video marketing company then uploads all of the videos to your platform and markets the videos, runs the advertising and does it on a consistent basis. In addition, a video marketing company will make sure that your videos attract new clients videos are consistent on all of the marketing channels where we share their videos. WE ARE A VIDEO MARKETING COMPANY. We have a proprietary Discovery process that starts as soon as we sign on a new client. After the interview, we do a lot of research and competitive analysis and then build a storyboard that is unique to the company. I never recommend a client scripting out their videos unless they’re working with a professional marketing company that understands marketing, SEO and their profession. It’s not good enough to just write scripts and videos. How will people find their videos if they don’t create content people are actually searching for? A professional video marketing company that understands SEO will know what type of content you should be creating. To set up a free confidential evaluation https://ciamediagroup.com/strategy CIA Media Group, LLC 760 Old Roswell Road Suite 220 Roswell, GA 30076 678-435-9373 Connect with me: LinkedIn: https://www.linkedin.com/in/montinaportis Twitter: http://twitter.com/montinaportis Twitter: http://twitter.com/ciamediagroup Facebook: http://www.facebook.com/MontinaPortisBiz Facebook: https://www.facebook.com/ciamediagroup Instagram: http://instagram.com/montinaportis Website: https://CIAMediaGroup.com Subscribe to my channel for more legal marketing strategies and tips for attorneys http://www.youtube.com/c/MontinaPortis