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Hotel Industry Analysis
 
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Views: 251 Mya Maw
Marketing in Hospitality Industry 2
 
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1.3 evaluate the relevance of consumer markets in the industry 1.4 discuss the rationale for developing different market segments
Views: 4768 Nelson College London
Hotel Sales Coaching: Positioning
 
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Free hospitality sales and marketing training from http://hotelsalescoach.com Hotel sales managers have to know about positioning. The Hotel Sales Coach website features free sales training for people in the hospitality industry. Areas of specialty includes hotels and resorts, restaurants, convention and visitors bureaus, and hospitals and medical centers. Over 27,000 sales people have attended the in-depth, highly- acclaimed paid training programs, and now others can access this training and these tips for free. This training is offered by Steve Steinhart, CHSE, CHME, who is recognized as one of the premiere hospitality sales and marketing consultants in the United States. He satisfies this highly specialized niche by concentrating on three specific areas: training, service and leadership. The training coaches precise sales techniques from entry level to highly sophisticated. Recognized for being able to appeal to both experienced sales personnel and rookies, these training programs are highly regarded for their ability to allow attendees to realize increased productivity the very first day they return to their offices. Having assisted thousands of franchises, management companies, hotels and resorts, it is clear that there is one dramatic, unequivocal, common denominator that exists amongst every single one that meets or exceeds their forecasts... an effective and productive sales effort. Steve's training has received excellent feedback for the increased productivity he brings forth. Inexperienced sales managers will immediately be able to implement this material into their daily routines. For the more experienced sales managers the material will act as reminders and reinforce the tools and techniques that have been identified as common denominators amongst truly successful hotel sales people. General Managers and support staff are encouraged to receive this training. The tips assist in accelerating their understanding of the sales process, provide them with tools to monitor the sales effort and even see how they can be more productive and involved in sales. Some of the areas of emphasis are: • Identifying New Accounts • Making Effective Presentations • Selective Selling • Small Association Negotiations • How General Managers & Owners Can Be More Involved in the Sales Effort • Negotiating and Closing Techniques • The Dynamics of Target Markets • Effective Hotel Sales Negotiating • Marketing to Associations • Accelerating The Rapport Building Process With Customers • Effective Time Management Further, to increase group and event sales and to assist the sales manager's activities as they pertain to maximizing revenue, other important topics include: • Introduction • Selling vs. Servicing vs. Administration Self Analysis • Three pitfalls of event and restaurant sales • Identifying new accounts • Selling to new accounts • Selling within existing accounts • How to make winning presentations • Accelerating the rapport building process with customers • Identifying your strengths and weaknesses In addition to training for hotels and resorts, this tips and techniques can be easily adapted and used by those in these inches as well: • restaurants • convention and visitors bureaus • hospitals and medical centers
Views: 23113 TheHotelSalesCoach
Rise of the Sharing Economy: Airbnb Hurting Hotel Revenue
 
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June 18 -- Home-sharing startup Airbnb is in talks to raise financing at a valuation of $24 billion, according to a person familiar with the matter. Bloomberg's Alix Steel takes a look at Airbnb's growth on "Bloomberg Markets." -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 5747 Bloomberg
Digital Marketing Differentiation Strategy  - Starwood Hotels & Resorts
 
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http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to deliver differentiated brand experiences for her nine luxury hotel marques
Views: 21341 DigitalMarketAsia
Hospitality Industry Challenges 2015
 
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http://www.sas.com/en_us/industry/hotels.html The challenges facing the hospitality are many and varied. A panel of experts share their views on the issues that will challenge the industry in 2015 and beyond. SAS HOSPITALITY SOLUTIONS Turn guest experience into competitive advantage. SAS provides hospitality solutions for: * Marketing & Customer Loyalty * Pricing & Revenue Management * Data Management * Operations Analytics * Digital Marketing * And more... LEARN MORE ABOUT SAS HOSPITALITY SOLUTIONS http://www.sas.com/en_us/industry/hotels.html SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL http://www.youtube.com/subscription_center?add_user=sassoftware ABOUT SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.® VISIT SAS http://www.sas.com CONNECT WITH SAS SAS ► http://www.sas.com SAS Customer Support ► http://support.sas.com SAS Communities ► http://communities.sas.com Facebook ► https://www.facebook.com/SASsoftware Twitter ► https://www.twitter.com/SASsoftware LinkedIn ► http://www.linkedin.com/company/sas Google+ ► https://plus.google.com/+sassoftware Blogs ► http://blogs.sas.com RSS ►http://www.sas.com/rss
Views: 7998 SAS Software
Market Feasibility Study: More Important Than a Business Plan
 
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http://www.driveyoursuccess.com What could be more important than a well-defined and well-researched business plan? Well, most entrepreneurs think that having a business plan is the first thing they must do. Unfortunately, they're wrong. A market feasibility study is the all-important first step. After all, if the market is dying or won't allow your new venture to enter, then why bother with a business plan? No matter how strong your business plan is, if your market isn't willing to give you a chance, or is unhealthy, then you won't get anywhere. This video explains why performing a market feasibility study is so important to successfully starting a new business. It defines the health of the market, the potential for market growth and your chances of succeeding. This video explains how the information you gather through your study can be used to make your business plan that much better.
Views: 47781 Ian Johnson
How citizenM Created New Market Space in the Hotel Industry
 
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The hotel industry is extremely overcrowded, so how did citizenM stand apart? Co-founder of citizenM, Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% while enjoying 40% lower costs and the highest guest-ranking scores in the industry by opening up the market space of affordable luxury hotels. citizenM is featured in Blue Ocean Shift, the New York Times bestselling book by Professors W. Chan Kim & Renée Mauborgne. Find out more: https://www.amazon.com/Blue-Ocean-Shift-Competing-Confidence/dp/0316314048 In Blue Ocean Shift, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. Visit https://www.blueoceanstrategy.com/ to learn more. Follow us on social media: Twitter: https://twitter.com/BlueOceanStrtgy Facebook: https://www.facebook.com/BlueOceanStrategy1 LinkedIn: https://www.linkedin.com/company/blue-ocean-strategy
Views: 14098 Blue Ocean Strategy
Future Impact of eCommerce on Hotel Industry - Futurist Keynote Speaker for hospitality industry
 
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Global trends impacting the hotel industry. 12% of all sales are conducted online, 50% of which are on mobile devices. Most big companies have not only mobile friendly websites, but completely redesigned mobile websites. User friendly mobile sites will increase your sales, not just now but as mobile sales share increases. Customers are rating your service whilst they are consuming your products. Response and engagement on social media from your company to customers important, especially in dealing with unhappy customers. eCommerce is worth $1.5 trillion dollars a year. Price comparison sites are reducing margins but also increasing volume of bookings. Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50). For more articles and videos please visit: http://www.globalchange.com Subscribe to Patrick's YouTube Channel: http://www.youtube.com/subscription_center?add_user=pjvdixon Google+ https://plus.google.com/PatrickDixonFuturist LinkedIn: http://uk.linkedin.com/in/patrickdixon Twitter: https://twitter.com/patrickdixon Facebook: https://www.facebook.com/drpatrickdixon
Best Methods for Budgeting and Forecasting in the Hospitality Industry
 
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If you have questions or comments on the content of this video, please email us at [email protected] Do you need daily numbers for each property to improve tracking and planning? Are your spreadsheet processes cumbersome and out-of-date? See what the best-of-breed hospitality & hotel property management companies are doing. Here at LPA, we recognize that hospitality property management has its own set of unique necessities and have developed solutions to address the following: * Obtaining and organizing data to generate daily forecasts, * Gaining insight into competitor and market trends integrating sources such as STR data, * Obtaining real-time rollup and consolidation of actuals and forecasts, * Using Cognos Workspace Advanced to do ad-hoc reporting, * Expense allocation at the account detail level for forecasts. These are just a few examples. With these challenges in mind, we've designed a solution that integrates with your existing systems and extracts data to provide visibility to key metrics and with just a click or two. We can now offer hospitality companies a framework that can be implemented quickly to achieve daily forecasts, manage REVPAR, and track other relevant metrics.
Views: 11415 LPA Software Solutions
Business Strategy of Starwood Hotels and Resorts
 
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วิดีโอนี้จัดทำขึ้นเพื่อเป็นส่วนหนึ่งของการศึกษาวิชาการจัดการเชิงกลยุทธ์ โดยนิสิตปีที่ 3 ภาควิชาการท่องเที่ยว คณะบริหารธุรกิจ เศรษฐศาสตร์ และการสื่อสาร มหาวิทยาลัยนเรศวร
Views: 635 im.possible
Market Segmentation [Beginner]
 
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A video to help describe what is meant by "Market Segmentation" in regards to Hotel Revenue Management
SWOT Analysis on Restaurant Business
 
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In this week video I talk about the SWOT Analysis on Restaurant Business. As you know SWOT stands for Strengths, Weaknesses, Opportunities and Threats and on this video I go through each one of them with examples. If this video was helpful for you, go and check out my video One Page Restaurant Marketing here http://30minutes.marketing/blog/create-your-one-page-restaurant-marketing-plan This video was created for 30 Minutes Restaurant Marketing a video blog where every week I share a restaurant marketing video that any restaurateur can apply in his restaurant. You can find more about it here: http://30minutes.marketing/ Transcript: Hello and welcome to this week 30 minutes restaurant marketing, this I will talk about How to Create a Restaurant SWOT analysis. As you know SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A strength is a positive internal factor that your restaurant has and that creates an advantage for you in the market. A weakness on the other way is a negative internal factor that your restaurant has and that creates a disadvantage for you in the market. This is the SWOT analysis graphic. So these two squares on top are related to positive or negative internal factors that you somehow have the power to change it inside your restaurant. An example of a strength would be that you have an experienced chef and a weakness would be that your chef has not much experience. Keep in mind that when you are defining your strengths and weaknesses you are always comparing your restaurant to your direct competitors. Going back, if one of your strengths is your chef experience it means that your chef has more experience than the competitor restaurants chefs at same position. An opportunity, is a positive external factor that could be used to generate additional covers and sales. A threat, on the other side, is an external factor that can cause loss of covers and sales. So these two squares in the bottom are related to positive and negative external factors. You should be always on top of your opportunities and threats so you can take the right decisions when you need it. An example of opportunity is new technology that are developed and can be used to promote your restaurant, and a threat example would be a natural disaster that drove seafood prices up. Your goal after creating your SWOT analysis is to bring factors from left to right. Work on transforming weakness into strengths, at the previous example would be offering training to your chef so that he becomes more experienced, and see how you can create some “magic” in the threats so that they can become opportunities. Most of the times to develop a weakness into a strength is much easier has by being an internal factor you have full control on it, but when you can be creative enough to bring a threat into an opportunity it can be very profitable. In my previous threat example that caused the price of seafood to go up exponentially because of a natural disaster, if you know that all your competitor’s will stop selling seafood because it became “too expensive”, you could increase your seafood dishes price and be “the one and only” serving seafood dishes. By being unique, even with high prices, for sure seafood lovers would be “knocking your door”. So by now you know how you can create your SWOT analysis and that you need to develop a strategy to bring weaknesses into strengths and threats into opportunities. Thank you for watching, hope it helps, and if you want me to keep creating restaurant marketing videos please support by liking commenting, or sharing below. Thanks and Cheers
Views: 12529 Paulo Calisto
Financial Modeling - Hotel Industry
 
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Full course on Financial Modeling available on www.wkvedu.com
Views: 2730 White Knight Ventures
JSB Market Research: Global Top 10 Hotel Operators: Company Guide
 
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This report presents key information and issues for all the leading companies in the global hotel industry for business intelligence requirements. It also provides information on business operations, history, major products and services, prospects, key competitors, key employees, locations and subsidiaries for the companies featured within the report.
Views: 26 Ronald jacob
Market Analysis - GEM Boutique Hotel
 
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A quick Overview: - COMMERCIAL SECTOR, TARGET MARKETS & VALUES - TRENDS & FUTURE FORECASTS - UNIQUE SELLING POINT Music Credit: Goldfrapp
Views: 370 HidayaB
Emerging Trends in the Hotel Industry -- Lifestyle: The New Luxury
 
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Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced 'luxury' with 'lifestyle' in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels. Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, to learn more about this emerging trend in the hotel industry.
Views: 7310 VTVChannelonline
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 52103 365 Careers
Hotel industry market share in Japan
 
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Analysis of hotel industry market share in Japan
Views: 1328 Market share in Japan
Luxury Hotels Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 --
 
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Browse Full Report with TOC: http://www.transparencymarketresearch.com/luxury-hotels-market.html - Luxury Hotels market is one of the fastest growing sectors in the consumer retail segment. The growth in the travel and tourism industry is majorly fuelling the growth of luxury hotel markets. Increasing number of high net worth individuals (HNWIs) globally, primarily in the BRIC countries, the economic growth, the rising disposable income of upper middle class, the increasing dominance of corporate sector on national and international economies and the emerging corporate culture are some of the factors driving the global luxury travel market, which in turn, is driving the growth in the Luxury Hotels market. Economic slowdown and natural disasters, such as earthquake and floods are some of the factors leading to an overall decline in the performance of Luxury Hotel market.
Views: 351 Alina Martin
Contemporary Hospitality Industry 1
 
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1.1 Analysis of the current scale, scope and diversity of the hospitality industry 1.2 Organisational structure of different hospitality organisations
Views: 3531 Nelson College London
What is the Hospitality Industry
 
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hospitality management courses, technology in hospitality industry, hospitality online, hospitality industry market size, business in hotel industry, hospitality university, hotel industry overview, hospitality industry employment statistics, hospitality market analysis, swiss hotel management school,
Views: 24 local calture
Hotel Sales Coaching Training: Simple Request for Information
 
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Free hospitality sales and marketing training from http://hotelsalescoach.com One point of resistance in the sales process is the simple request for information. The Hotel Sales Coach website features free sales training for people in the hospitality industry. Areas of specialty includes hotels and resorts, restaurants, convention and visitors bureaus, and hospitals and medical centers. Over 27,000 sales people have attended the in-depth, highly- acclaimed paid training programs, and now others can access this training and these tips for free. This training is offered by Steve Steinhart, CHSE, CHME, who is recognized as one of the premiere hospitality sales and marketing consultants in the United States. He satisfies this highly specialized niche by concentrating on three specific areas: training, service and leadership. The training coaches precise sales techniques from entry level to highly sophisticated. Recognized for being able to appeal to both experienced sales personnel and rookies, these training programs are highly regarded for their ability to allow attendees to realize increased productivity the very first day they return to their offices. Having assisted thousands of franchises, management companies, hotels and resorts, it is clear that there is one dramatic, unequivocal, common denominator that exists amongst every single one that meets or exceeds their forecasts... an effective and productive sales effort. Steve's training has received excellent feedback for the increased productivity he brings forth. Inexperienced sales managers will immediately be able to implement this material into their daily routines. For the more experienced sales managers the material will act as reminders and reinforce the tools and techniques that have been identified as common denominators amongst truly successful hotel sales people. General Managers and support staff are encouraged to receive this training. The tips assist in accelerating their understanding of the sales process, provide them with tools to monitor the sales effort and even see how they can be more productive and involved in sales. Some of the areas of emphasis are: • Identifying New Accounts • Making Effective Presentations • Selective Selling • Small Association Negotiations • How General Managers & Owners Can Be More Involved in the Sales Effort • Negotiating and Closing Techniques • The Dynamics of Target Markets • Effective Hotel Sales Negotiating • Marketing to Associations • Accelerating The Rapport Building Process With Customers • Effective Time Management Further, to increase group and event sales and to assist the sales manager's activities as they pertain to maximizing revenue, other important topics include: • Introduction • Selling vs. Servicing vs. Administration Self Analysis • Three pitfalls of event and restaurant sales • Identifying new accounts • Selling to new accounts • Selling within existing accounts • How to make winning presentations • Accelerating the rapport building process with customers • Identifying your strengths and weaknesses In addition to training for hotels and resorts, this tips and techniques can be easily adapted and used by those in these inches as well: • restaurants • convention and visitors bureaus • hospitals and medical centers http://youtu.be/zi8OJR_kWxo?hd=1
Views: 23206 TheHotelSalesCoach
SWOT Analysis of Hotel Meijiang
 
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Presentation of SWOT and New Technology in Hotel Industry
Views: 32 sioniukb
Market Outlook on Global Budget Hotels Industry - 2019
 
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The global budget hotels market registered moderate growth in 2014, based on the Canadian analysis of 40 countries around the world.
Views: 11 Bharat Book
Dubai hotel industry trends
 
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Dubai hotel industry trends Based on materials http://www.thefirstgroup.com The most recent trends for the Dubai hotel industry include the hotel market diversification and rapidly growing construction activity. The increasing popularity of mid-range hotels is reshaping the hospitality industry in Dubai and across the wider region. Mid-range hotels are much sought after by business travelers and international tourists, which means that this market creates opportunities for profitable long-term investment. In recent years, hotel infrastructure development has sped in the Gulf region as a natural result of initiatives such as planning, creating road projects, advancing travel infrastructure, and the increasing number of hotels. These initiatives are aimed at preparing for a number of massive-scale international events that will be held in the region. For example, hosting World Expo 2020 will induce massive economic growth through all the emirate’s sectors, and especially so the tourism and hospitality industry. Due to the large number of visitors who are going to witness and take part in the event, total hotel room supply will be significantly increased by adding thousands of new hotel rooms and refurbishing the already existing ones. To learn more about property in Dubai visit thefirstgroup.com More information about Dubai Investment: Dubai property news - http://youtu.be/OhYcMlGErMc Investing in hotels - http://youtu.be/cLAs3MPrCIc Property investment tips - http://youtu.be/IvzhEfcCYnQ Dubai property market - http://youtu.be/7z95F4eyiHo Buying property in Dubai - https://youtu.be/uehs7kCZPRg
Will Social Media Make An Impact On The Hotel Industry?
 
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How can your Hotel adapt to this new market segment? Have your Hotel implemented Social Media in their marketing strategy?
Views: 186 Are Morch
Seminar on Revenue Management  in Hotels  at The Sun-N-Sand Hotel, Pune (Part-1)
 
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Association had organized a Seminar on “Revenue Management in Hotels”, at The Sun-n-Sand Hotel, Pune on Tuesday, 19th July, 2016. To address the participants, the Association had invited three very prominent speakers, who would chair this Seminar. Mr. Tarun Joukani, Marketing Manager, STAAH, Mumbai.  Mr. Joukani is in charge of heading STAAH, one of the fastest growing providers of global connectivity and Revenue Management Software. He spoke mainly on the current trends on how a Hotel sells their inventory using STAAH, which is an Affordable Online Specialists Company in Accommodation Distribution. Mr. Kammelh Kishore, is an Independent Revenue Management Consultant, Founder & CEO of RevMutu, which now manages over 60 Hotels across India & Sri Lanka with an inventory of over 4500 rooms. He has been actively associated with the Hotel Industry, in Senior Positions & has been associated with Intercontinental Hotel Group, in India as well as globally. He spoke on  the Topic pertaining to REPORTING, which covered YOY Analysis, STR Analysis, Set Up of Market Segments, Analysis by Channels & Geo & Nationality Reports for Marketing. Mr. Samual Machado, is the  Regional Director – Indian Subcontinent for Sabre Hospitality Solutions.  Sabre Hospitality Solutions, is a leading Hotel Technology company providing hoteliers access to the most comprehensive set of hotel distribution and marketing services in the industry.   Revenue Management, as we all know, is the practice of maximizing a Hotel’s revenue while selling the same amount of products or services. Also called yield management, some consider it both an Art and a Science. It employs a mix of pricing strategies and systems to maximize yield.  However we do still see quite a lot of Hotels that have not yet made the leap in driving their direct sales and bottom line profit. This is where the real challenge lies for Revenue Managers in the next few years.
Simone Puorto Consulting - The 4 Key Trends Impacting the Hospitality Industry in 2018
 
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http://www.simonepuorto.com Simone Puorto Consulting is the consulting firm that takes its name from its founder. With nearly two decades of experience in hospitality, marketing and advertising, Simone has helped hundreds of hotels, web agencies, travel tech companies and start ups around the world to achieve their goals. After managing two hotels in Rome, Simone left Italy to join WIHP as Director of Global Accounts. Currently he lives in Paris and he is Advisory Board Member for the American firm BWG Strategy LLC and Professor for LUISS, IED and ESSEC Universities. He co-wrote two best-selling books("Digital Marketing Touring" and "Hotel Digital Marketing"), both translated in several languages ​​and his articles were published in magazines and blogs such as HOTELSMag, Social Media Today and Travel Daily News. His international experience on complex projects is a guarantee of professionalism, innovation and efficiency. Services to hotels: - SWOT Analysis and USP identification; - Organic Traffic optimization and advertising strategy review; - Project management, strategy and Follow-up. Services to web agencies and companies: - Development and optimization of business processes; - feasibility study and market analysis; - Ghostwriting; Services to Universities and Associations: - complete lessons; - Content creation (articles, books, presentations, case studies, etc.) - Review of didactic programs. __ http://www.simonepuorto.com Simone Puorto Consulting è il firm di consulenza che prende il nome dal suo fondatore.Con due decenni di esperienza nel settore dell’Hospitality, del Marketing e dell’Advertising, Simone ha aiutato centinaia tra hotel, agenzie web, travel tech company e start up in ​​tutto il mondo a raggiungere i loro obiettivi. Dopo aver diretto due hotel a Roma, Simone ha lasciato l'Italia per ricoprire il ruolo di Director of Global Accounts in WIHP. Attualmente vive a Parigi ed è Advisory Board Member per il firm americano BWG Strategy LLC e Docente per le Università LUISS, IED e ESSEC. Ha coscritto due libri ("Digital Marketing Turistico" e "Hotel Digital Marketing”), entrambi best-seller tradotti in diverse lingue e suoi articoli sono stati pubblicati in riviste e blog del calibro di HOTELSMag, Social Media Today e Travel Daily News. La sua formazione internazionale su progetti particolarmente complessi è garanzia di professionalità, innovazione ed efficienza. Servizi agli hotel: - SWOT Analysis e identificazione USP; - Ottimizzazione traffico organico e revisione strategia advertising; - Project Management, strategia e follow-up. Servizi alle agenzie web e alle aziende: - Sviluppo e ottimizzazione procedure aziendali; - Studio di fattibilità e analisi di mercato; - Ghostwriting; Servizi alle Università e alle Associazioni: - Lezioni complete; - Content creation (articoli, libri, presentazioni, case study, etc.) - Revisione programmi didattici. __ TAGS: hotel marketing hotel promotion hotel web promotion hotel marketing online hotel internet marketing hotel webmarketing online marketing for hotel hotel marketing strategy hotel digital strategy hotel digital marketing digital marketing digital marketing strategy digital strategy for hotel hotel marketing solutions hotel webmarketing solutions hospitality marketing solutions online marketing strategy online marketing strategy for hotel content marketing strategy content marketing strategy for hotel webmarketing strategy webmarketing strategy for hotel web strategy for hotel digital marketing trends hospitality digital marketing trends optimized hotel website well-optimized hotel website well-optimized hotel website design online booking how to increase direct bookings how to increase direct bookings of hotel website enhance direct bookings enhance direct bookings for hotel how to increase online bookings enhance online bookings how to increase website traffic enhance website traffic how to increase ROI for hotel how to perform SEA campaigns for hotel hotel website's ranking how to perform hotel website's ranking generate significant ROI enhance online visibility convert website visitors hotel search engine marketing hotel search engine advertising hotel search engine advertising strategy hotel search engine optimization hotel search engine optimization strategy hotel social media strategy hotel social media marketing campaign brand protection strategy online reputation of hotel e-reputation of hotel improve online reputation of hotel remarketing strategy for hotel fully responsive technology fully responsive website for hotel email marketing strategies website for hotel website specialised for hotel website specialised for independent hotel
2015 Trends® in the Hotel Industry
 
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Robert Mandelbaum, Director of Research Information Services, discusses the results of PKF Hospitality Research, a CBRE Company's Trends® in the Hotel Industry annual report. Robert explains how hotel operators are managing expenses and growing revenues in a time of "peak persistence" in the current industry cycle. For more information please visit www.pkfc.com
Innovation in Hospitality 2015
 
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http://www.sas.com/en_us/industry/hotels.html Innovation within the hospitality industry drives awareness, service delivery, guest engagement, and brand differentiation. A panel of experts address how innovation will shape the industry in 2015. SAS HOSPITALITY SOLUTIONS Turn guest experience into competitive advantage. SAS provides hospitality solutions for: * Marketing & Customer Loyalty * Pricing & Revenue Management * Data Management * Operations Analytics * Digital Marketing * And more... LEARN MORE ABOUT SAS HOSPITALITY SOLUTIONS http://www.sas.com/en_us/industry/hotels.html SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL http://www.youtube.com/subscription_center?add_user=sassoftware ABOUT SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.® VISIT SAS http://www.sas.com CONNECT WITH SAS SAS ► http://www.sas.com SAS Customer Support ► http://support.sas.com SAS Communities ► http://communities.sas.com Facebook ► https://www.facebook.com/SASsoftware Twitter ► https://www.twitter.com/SASsoftware LinkedIn ► http://www.linkedin.com/company/sas Google+ ► https://plus.google.com/+sassoftware Blogs ► http://blogs.sas.com RSS ►http://www.sas.com/rss
Views: 6292 SAS Software
How to Start a Hotel (4 Star Hotel, Hospitality Industry)Detailed Project Report, Business Plan
 
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How to Start a Hotel (4 Star Hotel, Hospitality Industry) Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Working Capital Requirement, Plant Layout, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis One of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offer unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. This trend is not just in India, but also globally. Modern hotels provide refined services to their guests. The customers or guests are always right. This principle necessitated application of management principles in the hotel industry and the hotel professionals realized the instrumentality of marketing principles in managing the hotel industry. See more http://goo.gl/WL9xkq http://goo.gl/5rsW9l http://goo.gl/ZInY0M http://www.entrepreneurindia.co Contact us: Niir Project Consultancy Services 106-E, Kamla Nagar, Near Spark Mall, New Delhi-110007, India. Email: [email protected] , [email protected] Tel: +91-11-23843955, 23845654, 23845886, 8800733955 Mobile: +91-9811043595 Fax: +91-11-23841561 Website : http://www.niir.org http://www.entrepreneurindia.co Tags How to Start a Hotel, 4 Star Hotel, Hospitality Industry, Hotel Industry, How to Start a Hotel in India, How to Start a Hotel as a Business, Starting a small hotel - Small Business, How to Run a Small Hotel or Guesthouse, How to Start a Hotel Business, How to start your own Hotel Business, How to start a hotel business in India, How to start a restaurant business in India, Free sample hotel business plan, Small hotel business plan, How much does it cost to start a hotel?, Opening a hotel checklist, How to run a hotel business successfully, How to open a hotel, Set up a hotel business, Starting a Hotel Business, Starting up a hotel business, Project report on hotel industry, Projects on Hotel and Hospitality projects, Project report for hotel industry, Hotel project report, Project report of 5 star hotel, Project report of 4 star hotel, 4 star hotel project report, Project on hospitality industry of India, Report on Hotel Project, Indian hotels industry, Detailed project report on hotel, How to Start a 4 Star Hotel, How to Start 4 Star Hotel Industry in India, 4 Star Hotel Industry in India, Most Profitable Hotel Business Ideas, Hotel Based Profitable Projects, Hotel Projects, Small Scale Hotel Projects, Starting a 4 Star Hotel Business, How to Start a Hotel Business, Hotel Based Small Scale Industries Projects, New small scale ideas in 4 Star Hotel industry, Project report on Hotel industries, Detailed Project Report on Hotel, Project Report on Hotel, Pre-Investment Feasibility Study on Hotel, Techno-Economic feasibility study on Hotel, Feasibility report on Hotel, Free Project Profile on Hotel, Project profile on Hotel, Download free project profile on Hotel, Industrial Project Report, Project consultant, Project consultancy, Business consultancy, Business consultant, Project identification and selection, Preparation of Project Profiles, Startup, Business guidance for hotel project, Business guidance to clients, Startup Project for Hotel, Startup Project, Startup ideas, Project for startups, Startup project plan, Business start-up, Business Plan for a Startup Business, Great Opportunity for Startup, Small Start-up Business Project, Start-up Business Plan for Hotel, Start Up India, Stand Up India, Profitable small and cottage scale industries, Setting up and opening your Hotel Business, How to Start a Hotel, How to start a successful Hotel business, Hotel Business
Channel A News - Hotel Industry Segment
 
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A 50-second segment on the hotel industry in London, Ontario, Canada
Views: 1129 Vareesh Kumar
Bharat Book Presents : The Global Luxury Hotels Market
 
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To know more : http://www.bharatbook.com/travel-and-tourism-market-research-reports/the-global-luxury-hotels-market-key-trends-and-opportunities-to-20171.html Synopsis The report provides detailed market analysis, information and insights, including: • Historic and forecast revenue for the global luxury hotels market covering 40 countries • Detailed region wise (Americas, Asia-Pacific, Europe, Middle East & Africa) analysis of luxury hotel key performance indicators such as the number of luxury hotel establishments, number of available luxury rooms, luxury room occupancy rate, average revenue per available luxury room and average total revenue per available luxury room for the review (2008-2012) and forecast (2013-17) periods • Analysis of the global luxury travel market and the present scenario in the luxury hotel construction industry • Detailed analysis of the market trends in emerging luxury hotel markets such as in the BRIC countries (Brazil, Russia, India and China) Summary The global luxury travel market recorded strong growth in 2011--2012, after a significant decline in 2009 and modest recovery in 2010. One of the key drivers of this growth was the increasing number of high net worth individuals (HNWIs) globally, primarily in the BRIC countries. This growth in global luxury travel is expected to continue over the forecast period to 2017. Scope This report provides an extensive analysis related to the global luxury hotels market: • Market size for the 40 major countries comprising the global luxury hotel market for 2008--2012, along with forecast figures for 2013--2017. • Luxury hotel key performance indicators in these countries with values for both the 2008--2012 review period and the 2013--2017 forecast period
Views: 23 Bharat Book
Hospitality Industry Trends - EHL - Thesis 2
 
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http://lr2030.ehl.edu Explore practical scenarios for the future. developed with 40 hospitality industry leaders and 2 years of extensive hospitality trend research. The Lausanne Report is a publication from EHL (Ecole hôtelière de Lausanne), the premier institution for hospitality management education. The travel and tourism industry is exposed to a multitude of internal and external threats. In this context, two potential scenarios are thinkable: increasing fragility of the hospitality industry, or the industry manages to become more resilient
Competitive Analysis Framework | Understand the User | App Marketing | Udacity
 
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Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 22008 Udacity
Inspiring Innovation in the Hospitality Industry
 
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http://www.sas.com/en_us/industry/hotels.html Innovation in hospitality comes both from within and outside the industry. A panel of experts discuss where innovation comes from and how it affects the hospitality industry. SAS HOSPITALITY SOLUTIONS Turn guest experience into competitive advantage. SAS provides hospitality solutions for: * Marketing & Customer Loyalty * Pricing & Revenue Management * Data Management * Operations Analytics * Digital Marketing * And more... LEARN MORE ABOUT SAS HOSPITALITY SOLUTIONS http://www.sas.com/en_us/industry/hotels.html SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL http://www.youtube.com/subscription_center?add_user=sassoftware ABOUT SAS SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.® VISIT SAS http://www.sas.com CONNECT WITH SAS SAS ► http://www.sas.com SAS Customer Support ► http://support.sas.com SAS Communities ► http://communities.sas.com Facebook ► https://www.facebook.com/SASsoftware Twitter ► https://www.twitter.com/SASsoftware LinkedIn ► http://www.linkedin.com/company/sas Google+ ► https://plus.google.com/+sassoftware Blogs ► http://blogs.sas.com RSS ►http://www.sas.com/rss
Views: 3745 SAS Software
The Future of Technology in Travel and Hospitality
 
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What does the future hold for the travel and hotel industry? As technology continues to evolve, new opportunities present themselves to operate our businesses in an increasingly sophisticated manner. Yet these opportunities also provide an entrance into our industry for new technology-led companies that are challenging the accepted orthodoxy – and revolutionising the way travellers connect with independent hotels, hotel chains and OTAs. At this seminar you will hear from leading industry players on how the industry is set to develop in the years to come.
How to Run a Small Hotel Business
 
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Starting a small hotel business is challenging but you can get success. Here are the ways to start a small hotel. Hope these tips will help you to start a hotel business. Thanks for watching! Born For Entrepreneurs http://bornforentrepreneurs.com How to Run a Small Hotel Business. Small Business, business ideas, Hotel business plan, small residential hotel business. Check our latest videos here- Start a New Business - Become a Hosting Reseller- https://youtu.be/fKi3YM8Lwhw 20 Businesses You Can Start for $500 or Less- https://youtu.be/gyfgMyYIdnQ Start Goat Farming Business - House Management- https://youtu.be/lb_fLr81s2U
Views: 104151 Born For Entrepreneurs
Global Luxury Hotels Market 2017 Trends Opportunit
 
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Browse Full Report with TOC: http://www.marketresearchstore.com/report/the-global-luxury-hotels-market-key-trends-1466 Historic and forecast revenue for the global luxury hotels market covering 40 countries Detailed region wise (Americas, Asia-Pacific, Europe, Middle East & Africa) analysis of luxury hotel key performance indicators such as the number of luxury hotel establishments, number of available luxury rooms, luxury room occupancy rate, average revenue per available luxury room and average total revenue per available luxury room for the review (2008-2012) and forecast (2013-17) periods
Views: 57 Richard Ritter
Hotel Market Seminars 2017
 
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Video from Hotel Market Seminars in January 2017 in Stockholm, Sweden. The largest educational event in the Nordics for marketing, sales, revenue management and general management in hotels.
Tourism Marketing Machines - Keywords Research for Hotels & Travel
 
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This video explore the strategies to selecting the best commercial value keywords. How to decide on which words to use, how to check for competition, what is the right market niche and what is your competition. A service of http://TourismMarketingMachines.com This video examines the Google keywords tools. We will be following up with others tools and case studies. http://youtu.be/BgBodOYtByg An AXSES Tourism Service to help independent Hotels and Tourism Companies master the internet new media and online publishing AXSES SCI PO Box 16B Baslen House Kingston Terrace, Bridgetown, Barbados. BB11090 246 429 2653 http://AXSES.com | Video Tutorials http://TourismMarketingMachines.com NEXT VIDEO SEE http://www.youtube.com/watch?v=c2ZuPCukRIM
Views: 1053 Ian R Clayton
Career in Hotel Management After 12th { TAMIL }
 
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Career in Hotel Management After 12th { TAMIL } List of Courses Managing Customer Relationships Course People who take this course learn effective strategies for managing customer relationships within the hospitality industry. They examine ways to satisfy customer demand through a change in the culture, structure and goals of an organization. Topics include guest satisfaction, consumer behavior and expectations, reward and loyalty programs, service quality and effective communication. This course is often taken near the beginning of an undergraduate program. Food and Beverage Course This class discusses the challenges faced in food and beverage operations. Students explore types of service, kitchen and dining room structures, pricing, staffing, purchasing, inventory and cost controls. Case studies and guest lecturers often provide individuals with information on industry trends and outlooks, along with real-world experiences. Hospitality Finance and Accounting Course In this course, individuals develop an understanding of the accounting and financial processes involved in hotel operations. Basic financial concepts are taught to improve decision-making. Students learn to read income statements, balance sheets and cash flow statements, as well as to gauge profit and loss ratios. Both undergraduate and graduate versions of this course are common. Hotel Marketing Course In this course, students discover how successful marketing and brand recognition campaigns can generate revenue for a company. Marketing concepts such as segmentation, brand analysis, marketing principles, Internet marketing, advertising and public relations are explored. Individuals examine various market research methods, including focus groups, testimonials and interviews, surveys and models. Technology for the Hospitality Industry Course Students gain an understanding of the computer systems and software programs commonly used in the hospitality industry. They learn about management information systems and how the Internet and information technology can influence business goals. Topics covered include e-commerce, e-marketing and online information. Hospitality and the Law Course Managing hotel operations requires a general understanding of the rules, regulations and laws that apply to the hospitality industry. Students examine the legal aspects of the hotel-guest relationship, food and beverage operations, employee contracts and franchise agreements. This course covers employer-employee union relationships, including negotiations, arbitration and media Keywords : career in hotel management, career in hotel management after 10th, career in hotel management after 12th, career in hotel management after graduation, career in hotel management in hindi, career in hotel management in india
Views: 11311 THE MIND HEALING
The Future of Hotels in the United Kingdom to 2018 Market Profile
 
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The Future of Hotels in the United Kingdom to 2018: Market Profile is the result of extensive research on the travel and tourism industry covering the hotels market in the United Kingdom. It provides detailed analysis on key trends and issues, market size and forecasts, key performance indicators and competitive landscape in the UK airlines market. The report also includes an overview of the UK travel and tourism industry covering key trends, barriers to tourism and tourist attractions with a detailed SWOT analysis of the tourism industry in the United Kingdom. Review and forecast data for tourism demand factors and market indicators has also been included in the report. This report also provides an overview of the leading companies in the hotels market in the United Kingdom. Read more details at: http://www.bigmarketresearch.com/the-future-of-hotels-in-the-united-kingdom-to-2018-profile-market
Views: 16 Daniela Kelley
S.F. Hotel Industry's Huge Economic Impact
 
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S.F. hotel industry's huge economic impact In its first analysis in more than a decade of the financial impact hotels play here, the Bay Area Council Economic Institute determined that the industry contributes more to the city's coffers - $300 million in total taxes - than any other business. "Within the tourism sector, the hotel industry comprises a central position as the largest single industry tax revenue source in San Francisco," Mayor Ed Lee said in a statement. Researchers from the Bay Area Council estimate that in 2012 San Francisco hotel guests spent $2.3 billion on items outside lodging, including food, shopping, transportation and sightseeing. http://www.sfgate.com/business/article/S-F-hotel-industry-s-huge-economic-impact-4922760.php http://www.wochit.com
Views: 132 Wochit Business
2014 - Future Trends in the Hospitality Market – Meet the Money® – JMBM Global Hospitality Group®
 
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About Meet the Money® At Meet the Money® – the national finance and investment conference hosted by the hotel lawyers JMBM's Global Hospitality Group® – hotel owners, developers, investors, operators, and lenders gather to discuss the hospitality market and make deals. The conference focuses on the full range of debt and equity capital for the purchase, sale and development of hotel properties, and related transactions. See http://www.MeetTheMoney.com About JMBM For more than 30 years, Jeffer Mangels Butler & Mitchell LLP (JMBM) has provided clients with results – successfully resolving cases, closing deals, protecting assets, and adding value. JMBM is ranked in the American Lawyer's AmLaw 200 list of the largest law firms in the U.S. and is recognized by numerous industry, peer and media groups. From offices in Los Angeles, San Francisco and Orange County, we serve our clients' needs worldwide. See http://www.jmbm.com.
Views: 172 JefferMangels

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