Home
Search results “Distribution mix strategies”
Distribution Strategy - An Introduction
 
09:57
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 99471 Tine Wade
The Marketing Mix - Product distribution
 
02:45
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 8859 365 Careers
Marketing: Channels of Distribution
 
15:00
Overview of marketing channels of distribution. What is a channel of distribution? What are the different types of channels? How to choose a channel of distribution? Using a channel of distribution decision matrix.
Views: 107843 Brian K. McCarthy
Le mix distribution [Les Jeudi d’Emilie]
 
05:56
La vidéo en bref : La politique de distribution est un élément du marketing mix. Il s’agit de l’ensemble des moyens et opérations qui permettent de rendre un produit accessible au client final à l’endroit qu’il désire et dans un délai convenable. Cela englobe le choix des canaux de distribution ainsi que les différentes actions marketing comme la communication, l’animation ou le merchandising mais aussi vos actions commerciales destinées aux distributeurs. Découvrez comment définir et ajuster cette politique afin qu’elle soit en soit en complète adéquation avec les autres éléments de votre mix marketing.
Views: 20631 Les Jeudi d'Emilie
Distribution Channel Strategy - Stanford Strategic Marketing of High Tech and Clean Tech
 
33:21
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Distribution Channel Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches distribution channel strategy. How do you build a distribution channel strategy? How do channels change through the tech adoption lifecycle? What channels do you build first? How do you decide? More information: http://www.tonyseba.com
Views: 20205 Tony Seba
The Marketing Mix: Place/Distribution Strategy
 
06:15
This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus of the clip is on the 'place/distribution' element of the marketing mix used by businesses to persuade consumers to buy their products. HSC Business Studies ***** LEGAL DISCLAIMER: Regarding Copyright Law Any video from our channel may or may not at any time contain in full or in part, a series or multiple series of derivative works which are LEGAL under FAIR USE LAW. The "Fair Use" Provisions outlined in Title 17, Chapter 01 Article 107 of the US Copyright Law states the following: Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, INCLUDING SUCH USE BY REPRODUCTION IN COPIES or phonorecords or BY ANY OTHER MEANS specified by that section, for purposes such as criticism, comment, NEWS REPORTING, TEACHING (including multiple copies for CLASSROOM USE), scholarship, or research, is NOT an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include: (1) the PURPOSE and CHARACTER of the use, including whether such use is of a commercial nature or is for NON-PROFIT educational purposes; (2) the NATURE of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) THE EFFECT OF THE USE UPON THE POTENTIAL MARKET FOR OR VALUE OF THE COPYRIGHTED WORK. The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors. SYNOPSIS: DMCA Takedowns are HARASSMENT when initiated by a copyright holder for the purpose of using their copyright to infringe upon the Constitutional Rights of others (see also: Bill of Rights, US Constitution) by way of malicious attacks and are in direct violation of Fair Use Law. It makes clear that there are no laws against file sharing, uploading, downloading, redistribution, derivative works, etcetera and the list goes on. There are only laws against using said works in such a way that would do harm to the copyright holders character or profits; as more clearly outlined in the entirety of TITLE 17, CHAPTER 1 — SUBJECT MATTER AND SCOPE OF COPYRIGHT: Articles 101 through 122. In Short: THIS VIDEO DOES NOT INFRINGE UPON ANYONES COPYRIGHT!
Views: 30907 Chris Gray
Marketing Mix: Pricing Strategies
 
19:35
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 224489 Soma Datta
A level Business Revision - Place (Distribution Strategies)
 
12:01
In this A level Business revision video, we examine Place, part of the marketing mix. We examine the distribution strategies used by businesses to get products to consumers. Place is a key topic for the new AQA, OCR and Edexcel A level courses. A level Business Studies Revision from TakingTheBiz. See more of our videos: http://www.youtube.com/c/TakingTheBiz
Views: 5088 TakingTheBiz
Distribution Strategies
 
07:54
Recorded with http://screencast-o-matic.com
Views: 168 Catherine Kelly
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
06:24
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 432815 Victor Holman
My Best Marketing Strategies for [2018] | Creative Growth Plans for Business
 
04:53
Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 60274 Neil Patel
Coca-Cola : Distribution Strategies
 
03:09
Copy of Click to edit-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 453 Najiba Barahama
Placement - Distribution Channels
 
10:14
This Video explores the variety of channels available to marketers, to ensure their products reach the end goal - the consumer!
Views: 13334 Jason Richea
The Marketing Mix - The 4 P's of Marketing
 
02:23
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 34647 365 Careers
The Marketing Mix - Marketing Promotion
 
02:27
On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 8691 365 Careers
Marketing Mix: Place Strategies
 
02:43
A short presentation on place strategies one of the 4 p's by Learn Marketing.net
Views: 57081 learnmarketing
Distribution and types of distribution channels
 
05:48
What is Distribution and types of Distribution channel. How the distribution channel work. This shows the entire flow process of distribution
Marketing Mix: Promotion Strategy part 2
 
11:29
Now that you have a basic understanding of the definition of promotions from video one, it's time to dig into the strategies and tools in the promotion "P" of the 4Ps of marketing. * What are push and pull strategies? * What tools fall under each promotional strategy? * When do you use the push and pull tools? ...and more. Watch the first video here: http://bit.ly/1QYSEor
Views: 10537 Soma Datta
What are distribution channels?
 
06:06
The different ways in which goods might reach the consumer.
Views: 125349 LearnLoads
Channels of Distribution -Expand Your Business | Choose Best Distribution Channel
 
10:26
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Todays LetsBlogging.com winner : Abhishek Bodke https://letsblogging.com/business-cycle-inflation-deflation/ Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 23396 Intellectual Indies
The Marketing Mix - Pricing
 
02:16
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 18862 365 Careers
Marketing Mix: Product Strategies
 
03:25
A presentation on the Marketing Mix by www.learnmarketing.net focusing on Product Strategies.
Views: 55523 learnmarketing
Distribution Strategy of Unilever
 
03:58
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 378 Wilfred Martinez
#29, Marketing mix, price mix and strategy( Class 12 Business)
 
15:53
Class 12 business studies ... Marketing mix... Price mix..... Mind your own business video 29 Our books are now available on Amazon Special Combo - Economics on your tips Micro + Macro http://amzn.in/d/eSxj5Ui Economics on your tips Macroeconomics http://amzn.in/d/2AMX85O Economics on your tips Microeconomics http://amzn.in/d/cZykZVK Official series of playlists UG courses ( bcom, bba, bca, ba, honours) – https://www.youtube.com/playlist?list=PLgC10_Xv-BGirAqOr-hU8e-N_Nz0UpgJ- Class 11 business studies complete course – https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex Class 12 business studies complete course- https://www.youtube.com/playlist?list=PLlg2Ec6t76gBGqWbudI_m8tfExV9L-znn Economics channel – Economics on your tips https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w Accounts Channel – Accounts Adda https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg In order to promote us and help us grow Paytm on – 769001256 Also watch my other channel for economics.. Economics on your tips..
Views: 153437 Mind your own business
Marketing Mix: Promotion Strategies by Learnmarketing.net
 
02:48
A short presentation on Promotion Strategies presented by www.learnmarketing.net
Views: 33799 learnmarketing
4 Principles of Marketing Strategy | Brian Tracy
 
24:49
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1491265 Brian Tracy
The Secret Behind Coca-Cola Marketing Strategy
 
08:16
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 244037 ThoughtCatalyst
The Global Marketing Mix - Internationalisation - Global Marketing
 
12:13
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 30995 Tine Wade
Marketing Mix: Promotion Strategy 3 of 3
 
08:47
In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: https://youtu.be/3PapTssr1Sc Promotions part 2 - Introduction: https://youtu.be/FT2mJBbU-wE
Views: 5947 Soma Datta
Episode 53: Introduction to Marketing: The Promotional Mix
 
18:15
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
Optimizing distribution channels for independent hotels
 
01:18:34
Webinar with Travel Tripper and OTA Insight ---- The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making? In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about: - Driving bookings more effectively through price monitoring and management - Using smarter analytics to optimize channel performance across OTAs and metasearch sites - Optimizing your website to compete effectively for direct bookings - Developing geographic marketing strategies - The importance of content parity as well as rate parity - Being competitive on metasearch and deciding on budgets, channels, and markets for your property - Developing the right attribution models to measure success
Views: 967 Travel Tripper
Marketing: Segmentation - Targeting - Positioning
 
09:13
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 229087 tutor2u
Price
 
12:45
This screen-capture video lesson considers price and pricing as part of the marketing mix.
Views: 26571 Tim Friesner
Episode 56: Types of Distribution Channel Intermediaries
 
08:06
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k Channel intermediaries include those businesses that assist in transferring between the producers and the ultimate consumer. In this video I'll describe those two channel intermediaries: wholesalers and retailers.
Online distribution channels
 
07:11
Find out more about the types of online distribution channel. These are the tools that we can use for direct online distribution and you will also learn how to define your distribution channel using the online marketing plan. Online Distribution Channels One of the main purchasing channels for tourists" In the tourism sector, online distribution is essential ADVANTAGES - «One to one marketing». - Customise travel products & services. - Companies with specialised products and clients can access the global market. - Development of new services. - Always open: «24 hours / 7 days per week / 365 days». - Improved corporate image. DISADVANTAGES - Cultural barriers: information, trust with payments, etc. - Perceived complexity of purchases. - Purchase is not a fun activity. - Customer -- Seller interactivity is not complete. - No advice given. Two types of online distribution channels in the tourism market Tourism product (seller) Hoteles, rent a cars, eventos, atracciones turísticas: Hotels, rent a cars, events, tourism attractions Direct Channel. The website is the shop window. The sales strategy is oriented towards: - Increasing traffic on the website. - Encourage the user to make a purchase. Indirect Channel (retail agency, Tour Operators, etc.) Direct online distribution. The essential tools to attract potential customers Private financing: SEO, SEM, E-mail Marketing; Ads from affiliated networks; Viral Marketing; Guerrilla Marketing; Mobile Marketing; Social Media Search Engine Optimisation  Web positioning.  Most widely used Internet search engine: Google. Search Engine Marketing  Situating our website among the "sponsored results".  In search engines, the website appears highlighted in the right hand margin of the page and sometimes at the top of the natural results.  The advertiser pays when the user clicks on their link.  Most used: Google Adwords. "E-mail Marketing": The information is sent out to a list of email contacts. It is widely used. To get good results and generate business, you need to: 1. Create a database of email addresses. 2.Prepare the email content well and then send it. 3.Follow up and track. NEVER use mass mail advertising without the customer's consent to receive such information. "Affiliated networks adverts": Online advertising through a network of partners: affiliate's websites or blogs. Involved in this type of advertising: advertisers, affiliates, platforms (webpage, blog, user community, forum...) and commission agents. "Viral marketing": "Word of mouth". Techniques for increasing the brand image of the company. "Guerrilla marketing": Very useful for companies that have low incomes. The techniques are usually directed at specific market niches. Most usual techniques: Publishing of expert content. Sending newsletters. Creating a blog. Bluejacking: promotional messages via Bluetooth to PCs and mobile. Active participation in Forums "Mobile marketing": Marketing through portable devices. Sending SMS or MMS messages for specific promotional campaigns. Advertising on mobile Apps. "Social media": Involves the use of social media as a channel to promote tourism. Users generate their own contents on Facebook, You Tube, Twitter... Define the distribution channels "online marketing plan". This document sets out the goals and strategies of the company in the digital environment. You must: Identify the target market -- the audience that you are directing your tourism product or service at. Specify the platforms or means you will use to reach this audience. "Scope": Define the main strategy variables that will define the presence of your company on the web: current situation, competitors, clients, objectives and strategies of the web presence. "Site": Define what your website should be like. It must be a fully customer-oriented website. Analyse the following factors: From strategy "Attract the clients": domain, design & positioning. From strategy "Marketing Mix": product strategy, price strategy, communication strategy & distribution strategy. From strategy "Retain": structure, velocity, navigability & interactivity. "System": Define the technical aspects of the website: software, hardware, communication protocols, content management, system maintenance, web administration and payment systems. "Synergy": Integrate the offline and online strategies of your company. Detail the pricing strategy that you will apply in each of the chosen distribution channels, both online and offline.
Marketing: Extended Marketing Mix (7P's)
 
05:26
The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.
Views: 35546 tutor2u
TYPES OF CHANNELS OF DISTRIBUTION IN HINDI | Marketing Management | BBA/MBA/Bcom | ppt
 
10:16
MARKETING MANAGEMENT #YouTubeTaughtMe This video consists of the following: 1. Concept of channels of distribution 2. Types of channels ( i.e. Consumer channels, business to business channels and service channels ) • Consumer channels i. Producer direct to consumer ii. Producer to Retailer to Consumer iii. Producer to Wholesaler to Retailer to Consumer iv. Producer to Agent to Wholesaler to Retailer to Consumer • Business to business channels i. Producer to Business ii. Producer to Agent to Business iii. Producer to Distributor to Business iv. Producer to Agent to Distributor to Business • Service channels i. Service provider to Customer ii. Service provider to Agent to Customer TAGS FOR VIDEO : what are channels of distribution why are channels of distribution important what are channels of distribution in business what are channels of distribution in marketing channels of distribution are classified in which two ways why are the channels of distribution different for different products how are the channels of distribution classified what are indirect channels of distribution what are direct channels of distribution what are the channels of distribution for services where do channels of distribution begin and end how do channels of distribution provide benefits for consumers how do channels of distribution benefit businesses how do channels of distribution differ from physical routes why do producers use channels of distribution what do you mean by channels of distribution what do you understand by channels of distribution how do exclusive and intensive channels of distribution differ what does channels of distribution mean what channels of distribution does apple use what channels of distribution does coca cola use what channels of distribution does pepsi use what channels of distribution does nike use what channels of distribution does microsoft use competitors have superior access to channels of distribution how many channels of distribution are there how to manage channels of distribution what is channels of distribution what is channels of distribution in marketing what is channels of distribution strategy why is channels of distribution important what is direct channels of distribution what is indirect channels of distribution what is multiple channels of distribution what is vertical channels of distribution how should distribution channels of industrial goods be designed what are different channels of distribution what are multiple channels of distribution what are the channels of distribution in agriculture what channels of distribution why use channels of distribution what channels of distribution will you use
Views: 16880 Sonu Singh - PPT wale
Marketing Mix - Place(Channels of Distribution), Marketing Management Part - 8, Business Studies  12
 
33:22
Marketing Mix - Place. Definition & Importance of place. Channel of distribution - Zero Level, One Level, Two Level & Three Level Factors affecting choice of channel of distribution- Market factors (Size of Market || Geographical Concentration of buyer || Size of order) Product related factors (Nature of product || Perishable vs. non perishable || Unit value of product || product complexity) Company characteristics(Financial Strength || Control) Competitive factors Environmental factors Business Studies class 12
Views: 13522 Prince Academy
Factors Affecting Choice of Distribution Channels in Hindi ǁ Marketing Management ǁ BBA / Bcom ǁ ppt
 
10:40
.. This video consists of the following: ● the concept of distribution channels ● as well as the factors which affect these channels directly or indirectly: 1. Consideration related to product i. Unit value of product ii. Standardized or customized product iii. Perishability iv. Technical nature of product 2. Consideration related to market i. No. of buyers ii. Types of buyer iii. Buying habits iv. Buying quantity 3. Consideration related to manufacturer i. Goodwill ii. Desire to control the channel iii. Financial strength 4. Consideration related to Government i. Regulations and policies 5. Other factors i. Cost ii Availability of channel iii. Possibilities of Sales IF ANYONE INTERESTED IN JOINING MY TEAM IN MAKING PPTs, HE/SHE CAN JOIN MY TEAM MY NUMBER IS 9716663769 (WhatsApp only). Buying links for referred books : (sales books) 1. http://amzn.to/2FoIG1H [ Principles of Marketing by Philip Kotler (15/e) ] 2. http://amzn.to/2APU3vZ [ Marketing: An Introduction by Armstrong Gary ] 3. http://amzn.to/2D0MA32 [ Sales and Distribution Management: An Indian Perspective ] ↓↓↓ ○○○○ Tags in this video ○○○○ ↓↓↓ are distribution channel firms that help a company what are distribution channels what are distribution channels in marketing why are distribution channels important what are distribution channels in business what are distribution channel members what are distribution channels in tourism what are distribution channels in hospitality what are distribution channel strategies what are distribution channel functions how do distribution channels add value how do distribution channels work why do distribution channels exist how do distribution channels function how to do distribution channel what role do distribution channel intermediaries fulfill do services have distribution channels how to do distribution channel analysis what does distribution channel mean how does distribution channel work what does distribution channel mean in marketing how does distribution channel add value what does distribution channels mean in business what does distribution channel what does distribution channel include what does a distribution channel accomplish for a company how does the distribution channel affect marketing decisions how does traditional distribution channel works how have distribution channels changed over time how distribution channel works how distribution channels in marketing how fmcg distribution channel works how to improve distribution channel how to manage distribution channels how to increase distribution channels how to develop distribution channels how to change distribution channel in sap how to motivate distribution channel members how to design distribution channel what is distribution channel what is distribution channel in marketing what is distribution channel in sap what is distribution channel management what is distribution channel in sap sd what is distribution channel strategy what is distribution channels in business what is distribution channel structure what is distribution channel in marketing definition what is distribution channel pdf what distribution channel does amazon use what distribution channel does coca cola use what distribution channels does starbucks use what distribution channel does apple use what distribution channel does tesco use what distribution channel does nike use what distribution channels does mcdonald's use what distribution channels are used by next what distribution channels what distribution channels do companies use which distribution channels does taza use which distribution channel is best who are the distribution channel members who is jobber in distribution channel why distribution channel is important why companies use distribution channels why direct channel distribution distribution channels in marketing, distribution channel of pepsi, distribution channel management, distribution channel strategy, distribution channel design, distribution channel of p&g, distribution channel of starbucks, distribution channel conflict, coca cola distribution channels, types of distribution channels, distribution channel, distribution channel marketing, international distribution channel, channel master distribution amplifier, channel of distribution factors affecting channels intermediaries middlemen
Views: 1356 Sonu Singh - PPT wale
Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || ppt
 
04:33
_ Very easily understandable language, you will get to know what is push and pull strategy and how they used by firm or companies .. Tags used in this video : Pull vs. push strategy || Meaning || Difference || Promotion mix || marketing management || BBA / Bcom || ppt push strategy in supply chain push strategy examples push strategy ppt push strategy in scm push strategy quizlet push strategy advantages push strategy business definition push strategy advertising push strategy definition marketing push strategy advantages and disadvantages push strategy push strategy meaning push strategy adalah push strategy apple push strategy artinya push and strategy push strategy pros and cons push strategy in automobile industry trophy push attack strategy trophy push attack strategy th8 a push strategy involves a push strategy is appropriate when a push strategy is when a manufacturer quizlet a push strategy refers to describe a push strategy a push-based strategy example of a push strategy when should a push strategy be used advantages of a push strategy pull strategy examples pull strategy meaning pull strategy in supply chain pull strategy example company pull strategy advantages pull strategy quizlet pull strategy adalah pull strategy marketing examples pull strategy git pull strategy business pull strategy pull strategy advantages and disadvantages pull strategy advertising pull strategy apple pull strategy and couponing pull strategy artinya pull apart strategy pull strategy marketing advantages pull strategy pros and cons a pull strategy is when a manufacturer a pull strategy is when a manufacturer quizlet a pull strategy should be used when a pull strategy should be used when quizlet a pull strategy is when a manufacturer course hero a pull strategy involves a pull strategy means that the producer promotes to the a pull strategy refers to is a pull strategy superior in all markets creating a pull strategy pull strategy benefits pull strategy b2b pull strategy business dictionary pullback strategy pull marketing strategy b2b pull and bear strategy gravity pull back strategy pull strategy of red bull forex pullback strategy pull strategy companies pull strategy characteristics pull strategy communication pull strategy case study pull strategy coca cola pull channel strategy pull strategy supply chain pull marketing communication strategy pull strategy definition pull strategy disadvantages pull strategy distribution pull strategy diagram pull strategy definition kotler pull strategy dell pull strategy definition and examples pull strategy definition pdf pull strategy definisi pull strategy deutsch pull strategy egit pull strategy en francais pull vs push strategy, pull vs push promotion strategy, pull and push strategy, pull and push strategy adalah, what is a pull and push strategy, difference between a pull and push strategy, pull and push communication strategy, pull and push logistics strategy, pull n push strategy, pull and push promotion strategy, pull and push strategy example, pull and push strategy with example
Views: 29407 Sonu Singh - PPT wale
7. 4Ps of Marketing / Marketing Mix by Prof. Vijay Prakash Anand
 
11:16
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. It is also widely known as 4 P's of Marketing. Check this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 178516 Marketing by Vijay
What is Channel Marketing?
 
09:29
This video takes us through the history of channel marketing, how and why it evolved as well as where it is going in the future. It is presented by Greg Maloney, marketing specialist marketing faculty.
Views: 3909 GMBranding
Promotion
 
10:25
This screen-capture video lesson considers promotion as part of the marketing mix.
Views: 50558 Tim Friesner
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 17606 365 Careers
Elements of Marketing Mix 3 Physical Distribution Class XII Business Studies by Ruby Singh
 
06:49
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Marketing: Pricing
 
11:02
Marketing: Overview of price and pricing.
Views: 37246 Brian K. McCarthy

Typo in college admissions essay question
Uvm admissions essay sample
Human resources assistant cover letter example
The best paper writing service
Free job cover letter