This video was created by Professor Galit Shmueli and has been used as part of blended and online courses on Business Analytics using Data Mining. It is part of a series of 37 videos, all of which are available on YouTube. For more information: www.dataminingbook.com twitter.com/gshmueli facebook.com/dataminingbook Here is the complete list of the videos: • Welcome to Business Analytics Using Data Mining (BADM) • BADM 1.1: Data Mining Applications • BADM 1.2: Data Mining in a Nutshell • BADM 1.3: The Holdout Set • BADM 2.1: Data Visualization • BADM 2.2: Data Preparation • BADM 3.1: PCA Part 1 • BADM 3.2: PCA Part 2 • BADM 3.3: Dimension Reduction Approaches • BADM 4.1: Linear Regression for Descriptive Modeling Part 1 • BADM 4.2 Linear Regression for Descriptive Modeling Part 2 • BADM 4.3 Linear Regression for Prediction Part 1 • BADM 4.4 Linear Regression for Prediction Part 2 • BADM 5.1 Clustering Examples • BADM 5.2 Hierarchical Clustering Part 1 • BADM 5.3 Hierarchical Clustering Part 2 • BADM 5.4 K-Means Clustering • BADM 6.1 Classification Goals • BADM 6.2 Classification Performance Part 1: The Naive Rule • BADM 6.3 Classification Performance Part 2 • BADM 6.4 Classification Performance Part 3 • BADM 7.1 K-Nearest Neighbors • BADM 7.2 Naive Bayes • BADM 8.1 Classification and Regression Trees Part 1 • BADM 8.2 Classification and Regression Trees Part 2 • BADM 8.3 Classification and Regression Trees Part 3 • BADM 9.1 Logistic Regression for Profiling • BADM 9.2 Logistic Regression for Classification • BADM 10 Multi-Class Classification • BADM 11 Ensembles • BADM 12.1 Association Rules Part 1 • BADM 12.2 Association Rules Part 2 • Neural Networks: Part I • Neural Nets: Part II • Discriminant Analysis (Part 1) • Discriminant Analysis: Statistical Distance (Part 2) • Discriminant Analysis: Misclassification costs and over-sampling (Part 3)
Views: 2668 Galit Shmueli
This short revision video introduces the concept of data mining. Data mining is the process of analysing data from different perspectives and summarising it into useful information, including discovery of previously unknown interesting patterns, unusual records or dependencies. There are many potential business benefits from effective data mining, including: Identifying previously unseen relationships between business data sets Better predicting future trends & behaviours Extract commercial (e.g. performance insights) from big data sets Generating actionable strategies built on data insights (e.g. positioning and targeting for market segments) Data mining is a particularly powerful series of techniques to support marketing competitiveness. Examples include: Sales forecasting: analysing when customers bought to predict when they will buy again Database marketing: examining customer purchasing patterns and looking at the demographics and psychographics of customers to build predictive profiles Market segmentation: a classic use of data mining, using data to break down a market into meaningful segments like age, income, occupation or gender E-commerce basket analysis: using mined data to predict future customer behavior by past performance, including purchases and preferences
Views: 2831 tutor2u
Analytics 2013 Keynote Speaker, Dr. Sven F. Crone discusses his keynote, "Beyond Forecasting: Time Series Data Mining for New Business Applications." To learn more about Analytics 2013, visit http://www.sas.com/analyticsseries/us/
Views: 2383 SAS Software
Data Mining becomes a very hot topic in this moments because of its various uses. We can apply data mining to predict about an event that might happen. ✔Application of Data Mining - Real Life Use of Data Mining - Where We Can Use Data Mining? We're gonna learn some real-life scenario of Data Mining in this video. »See Full #Data_Mining Video Series Here: https://www.youtube.com/watch?v=t8lSMGW5eT0&list=PL9qn9k4eqGKRRn1uBmEhlmEd58ATOziA1 In This Video You are gonna learn Data Mining #Bangla_Tutorial Data mining is an important process to discover knowledge about your customer behavior towards your business offerings. » My #Linkedin_Profile: https://www.linkedin.com/in/rafayet13 » Read My Full Article on #Data_Mining Career Opportunity & So On » Link: https://medium.com/@rafayet13 #Learn_Data_Mining_In_A_Easy_Way #Data_Mining_Essential_Course #Data_Mining_Course_For_Beginner ট্র্যাডিশনাল পদ্ধতিতে যে সকল সমস্যার সহজে কোন সমাধান দেয়া যায় না #ডেটা_মাইনিং ব্যবহারে সহজেই একটি সিদ্ধান্তে পৌঁছানো সম্ভব। আর সে সিদ্ধান্ত কাজে লাগিয়ে ব্যবসায়িক অথবা যে কোন সম্পর্কিত সিদ্ধান্ত গ্রহন সম্ভব। Data Mining,big data,data analysis,data mining tutorial,book bd,Bangla tutorials,data mining software,Data Mining,What is data mining,bookbd,data analysis,data mining tutorial,data science,big data, business intelligence,data mining tools,bangla tutorial,data mining bangla tutorial,how to,how to mine data, knowledge discovery, Artificial Intelligence,Deep learning,machine learning,Python tutorials, Data Mining in the Retail Industry What does the future of business look like? How data will transform business? How data mining will transform business?
Views: 7434 BookBd
There are many definitions for Business Intelligence, or BI. To put it simply, BI is about delivering relevant and reliable information to the right people at the right time with the goal of achieving better decisions faster. If you wanna have efficient access to accurate, understandable and actionable information on demand, then BI might be right for your organization. For more information, contact Hitachi Solutions Canada (canada.hitachi-solutions.com).
Views: 344078 Hitachi Solutions Canada
Blaz Fortuna, AI Lab, Jozef Stefan Institute
Views: 2389 node.js
The purpose of the Summer Program in Data Mining and Business Intelligence is to provide both theoretical and practical knowledge, including tools, on data mining. The program offers two academic courses (each for 3 credits), where students learn the basic tools of data mining and the utilization of machine learning techniques for solving cyber security problems. The program includes a mandatory one week internship at BGU’s Cyber Security Research Center. The internship corresponds with the course materials and contributes the practical experience component. In addition, students will take part in professional fieldtrips to leading companies, in order to enhance their understanding of data mining and cyber security To Apply: https://www.tfaforms.com/399172 For More information: www.bgu.ac.il/global
Views: 1192 BenGurionUniversity
Views: 4720 minderchen
Includes a brief introduction to credit card fraud, types of credit card fraud, how fraud is detected, applicable data mining techniques, as well as drawbacks.
Views: 11753 Ben Rodick
Download "Explore Me - Find everything nearby" App from playstore: https://play.google.com/store/apps/details?id=com.yogeshkorke.admin.exploreme This video describes the short difference between Big data analytics, predictive analytics, prescriptive analytics, descriptive analytics, business intelligence, data science, machine learning, data mining and their application with help of example store sales. Like, share and subscribe more such videos!
Views: 9112 Tech Storm
Take the Full Course of Datawarehouse What we Provide 1)22 Videos (Index is given down) + Update will be Coming Before final exams 2)Hand made Notes with problems for your to practice 3)Strategy to Score Good Marks in DWM To buy the course click here: https://goo.gl/to1yMH or Fill the form we will contact you https://goo.gl/forms/2SO5NAhqFnjOiWvi2 if you have any query email us at [email protected] or [email protected] Index Introduction to Datawarehouse Meta data in 5 mins Datamart in datawarehouse Architecture of datawarehouse how to draw star schema slowflake schema and fact constelation what is Olap operation OLAP vs OLTP decision tree with solved example K mean clustering algorithm Introduction to data mining and architecture Naive bayes classifier Apriori Algorithm Agglomerative clustering algorithmn KDD in data mining ETL process FP TREE Algorithm Decision tree
Views: 189586 Last moment tuitions
APPLICATIONS OF DATA MINING IN BANKING AND FINANCE
Views: 385 Mehar Ahamed
What is Data Mining? How is it different from Statistics? This video was created by Professor Galit Shmueli and has been used as part of blended and online courses on Business Analytics using Data Mining. It is part of a series of 37 videos, all of which are available on YouTube. For more information: http://www.dataminingbook.com https://www.twitter.com/gshmueli https://www.facebook.com/dataminingbook Here is the complete list of the videos: • Welcome to Business Analytics Using Data Mining (BADM) • BADM 1.1: Data Mining Applications • BADM 1.2: Data Mining in a Nutshell • BADM 1.3: The Holdout Set • BADM 2.1: Data Visualization • BADM 2.2: Data Preparation • BADM 3.1: PCA Part 1 • BADM 3.2: PCA Part 2 • BADM 3.3: Dimension Reduction Approaches • BADM 4.1: Linear Regression for Descriptive Modeling Part 1 • BADM 4.2 Linear Regression for Descriptive Modeling Part 2 • BADM 4.3 Linear Regression for Prediction Part 1 • BADM 4.4 Linear Regression for Prediction Part 2 • BADM 5.1 Clustering Examples • BADM 5.2 Hierarchical Clustering Part 1 • BADM 5.3 Hierarchical Clustering Part 2 • BADM 5.4 K-Means Clustering • BADM 6.1 Classification Goals • BADM 6.2 Classification Performance Part 1: The Naive Rule • BADM 6.3 Classification Performance Part 2 • BADM 6.4 Classification Performance Part 3 • BADM 7.1 K-Nearest Neighbors • BADM 7.2 Naive Bayes • BADM 8.1 Classification and Regression Trees Part 1 • BADM 8.2 Classification and Regression Trees Part 2 • BADM 8.3 Classification and Regression Trees Part 3 • BADM 9.1 Logistic Regression for Profiling • BADM 9.2 Logistic Regression for Classification • BADM 10 Multi-Class Classification • BADM 11 Ensembles • BADM 12.1 Association Rules Part 1 • BADM 12.2 Association Rules Part 2 • Neural Networks: Part I • Neural Networks: Part II • Discriminant Analysis (Part 1) • Discriminant Analysis: Statistical Distance (Part 2) • Discriminant Analysis: Misclassification costs and over-sampling (Part 3)
Views: 1064 Galit Shmueli
What is TEXT MINING? What does TEXT MINING mean? TEXT MINING meaning - TEXT MINING definition - TEXT MINING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Text mining, also referred to as text data mining, roughly equivalent to text analytics, is the process of deriving high-quality information from text. High-quality information is typically derived through the devising of patterns and trends through means such as statistical pattern learning. Text mining usually involves the process of structuring the input text (usually parsing, along with the addition of some derived linguistic features and the removal of others, and subsequent insertion into a database), deriving patterns within the structured data, and finally evaluation and interpretation of the output. 'High quality' in text mining usually refers to some combination of relevance, novelty, and interestingness. Typical text mining tasks include text categorization, text clustering, concept/entity extraction, production of granular taxonomies, sentiment analysis, document summarization, and entity relation modeling (i.e., learning relations between named entities). Text analysis involves information retrieval, lexical analysis to study word frequency distributions, pattern recognition, tagging/annotation, information extraction, data mining techniques including link and association analysis, visualization, and predictive analytics. The overarching goal is, essentially, to turn text into data for analysis, via application of natural language processing (NLP) and analytical methods. A typical application is to scan a set of documents written in a natural language and either model the document set for predictive classification purposes or populate a database or search index with the information extracted. The term text analytics describes a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation. The term is roughly synonymous with text mining; indeed, Ronen Feldman modified a 2000 description of "text mining" in 2004 to describe "text analytics." The latter term is now used more frequently in business settings while "text mining" is used in some of the earliest application areas, dating to the 1980s, notably life-sciences research and government intelligence. The term text analytics also describes that application of text analytics to respond to business problems, whether independently or in conjunction with query and analysis of fielded, numerical data. It is a truism that 80 percent of business-relevant information originates in unstructured form, primarily text. These techniques and processes discover and present knowledge – facts, business rules, and relationships – that is otherwise locked in textual form, impenetrable to automated processing.
Views: 2100 The Audiopedia
Data Mining, from Theory to Practice, Lecture of Prof. Mark Last, Head of the Data Mining and Software Quality Engineering Group, Ben-Gurion University of the Negev, "Data Mining Applications: from Winemaking to Counterterrorism" Data Mining for Business Intelligence - Bridging the Gap Ben-Gurion University of the Negev
Views: 494 BenGurionUniversity
Order my books at 👉 http://www.tek97.com/ #RanjiRaj #DataMining #DataPreprocessing Its important to preprocess the data before processing. Have a look at different forms of data preprocessing in data mining. Watch now ! Il est important de prétraiter les données avant le traitement. Jetez un oeil à différentes formes de prétraitement des données dans l'exploration de données. Regarde maintenant ! Es ist wichtig, die Daten vor der Verarbeitung vorzuverarbeiten. Sehen Sie sich verschiedene Formen der Datenvorverarbeitung im Data Mining an. Schau jetzt ! Es importante preprocesar los datos antes del procesamiento. Eche un vistazo a las diferentes formas de preprocesamiento de datos en la minería de datos. Ver ahora ! من المهم أن preprocess البيانات قبل المعالجة. إلقاء نظرة على أشكال مختلفة من معالجة البيانات في تعدين البيانات. شاهد الآن ! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ Add me on Facebook 👉https://www.facebook.com/renji.nair.09 Follow me on Twitter👉https://twitter.com/iamRanjiRaj Read my Story👉https://www.linkedin.com/pulse/engineering-my-quadrennial-trek-ranji-raj-nair Visit my Profile👉https://www.linkedin.com/in/reng99/ Like TheStudyBeast on Facebook👉https://www.facebook.com/thestudybeast/ ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ For more such videos LIKE SHARE SUBSCRIBE Iphone 6s : http://amzn.to/2eyU8zi Gorilla Pod : http://amzn.to/2gAdVPq White Board : http://amzn.to/2euGJ7F Duster : http://amzn.to/2ev0qvX Feltip Markers : http://amzn.to/2eutbZC
Views: 3607 Ranji Raj
Lecture 13 Applications on Business Data Mining 3 Part 1: RapidMiner Workshop
Views: 51 Phayung Meesad
For more videos visit http://computerseekho.com http://www.facebook.com/pages/ComputerSeekhocom/205208676168940
Views: 19456 Mayank Malik
( R Training : https://www.edureka.co/r-for-analytics ) This Edureka R tutorial on "Data Mining using R" will help you understand the core concepts of Data Mining comprehensively. This tutorial will also comprise of a case study using R, where you'll apply data mining operations on a real life data-set and extract information from it. Following are the topics which will be covered in the session: 1. Why Data Mining? 2. What is Data Mining 3. Knowledge Discovery in Database 4. Data Mining Tasks 5. Programming Languages for Data Mining 6. Case study using R Subscribe to our channel to get video updates. Hit the subscribe button above. Check our complete Data Science playlist here: https://goo.gl/60NJJS #LogisticRegression #Datasciencetutorial #Datasciencecourse #datascience How it Works? 1. There will be 30 hours of instructor-led interactive online classes, 40 hours of assignments and 20 hours of project 2. We have a 24x7 One-on-One LIVE Technical Support to help you with any problems you might face or any clarifications you may require during the course. 3. You will get Lifetime Access to the recordings in the LMS. 4. At the end of the training you will have to complete the project based on which we will provide you a Verifiable Certificate! - - - - - - - - - - - - - - About the Course Edureka's Data Science course will cover the whole data life cycle ranging from Data Acquisition and Data Storage using R-Hadoop concepts, Applying modelling through R programming using Machine learning algorithms and illustrate impeccable Data Visualization by leveraging on 'R' capabilities. - - - - - - - - - - - - - - Why Learn Data Science? Data Science training certifies you with ‘in demand’ Big Data Technologies to help you grab the top paying Data Science job title with Big Data skills and expertise in R programming, Machine Learning and Hadoop framework. After the completion of the Data Science course, you should be able to: 1. Gain insight into the 'Roles' played by a Data Scientist 2. Analyse Big Data using R, Hadoop and Machine Learning 3. Understand the Data Analysis Life Cycle 4. Work with different data formats like XML, CSV and SAS, SPSS, etc. 5. Learn tools and techniques for data transformation 6. Understand Data Mining techniques and their implementation 7. Analyse data using machine learning algorithms in R 8. Work with Hadoop Mappers and Reducers to analyze data 9. Implement various Machine Learning Algorithms in Apache Mahout 10. Gain insight into data visualization and optimization techniques 11. Explore the parallel processing feature in R - - - - - - - - - - - - - - Who should go for this course? The course is designed for all those who want to learn machine learning techniques with implementation in R language, and wish to apply these techniques on Big Data. The following professionals can go for this course: 1. Developers aspiring to be a 'Data Scientist' 2. Analytics Managers who are leading a team of analysts 3. SAS/SPSS Professionals looking to gain understanding in Big Data Analytics 4. Business Analysts who want to understand Machine Learning (ML) Techniques 5. Information Architects who want to gain expertise in Predictive Analytics 6. 'R' professionals who want to captivate and analyze Big Data 7. Hadoop Professionals who want to learn R and ML techniques 8. Analysts wanting to understand Data Science methodologies Please write back to us at [email protected] or call us at +918880862004 or 18002759730 for more information. Website: https://www.edureka.co/data-science Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Customer Reviews: Gnana Sekhar Vangara, Technology Lead at WellsFargo.com, says, "Edureka Data science course provided me a very good mixture of theoretical and practical training. The training course helped me in all areas that I was previously unclear about, especially concepts like Machine learning and Mahout. The training was very informative and practical. LMS pre recorded sessions and assignmemts were very good as there is a lot of information in them that will help me in my job. The trainer was able to explain difficult to understand subjects in simple terms. Edureka is my teaching GURU now...Thanks EDUREKA and all the best. " Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka
Views: 59269 edureka!
#datawarehouse #datamining #lastmomenttuitions Take the Full Course of Datawarehouse What we Provide 1)22 Videos (Index is given down) + Update will be Coming Before final exams 2)Hand made Notes with problems for your to practice 3)Strategy to Score Good Marks in DWM To buy the course click here: https://goo.gl/to1yMH if you have any query email us at [email protected] Index Introduction to Datawarehouse Meta data in 5 mins Datamart in datawarehouse Architecture of datawarehouse how to draw star schema slowflake schema and fact constelation what is Olap operation OLAP vs OLTP decision tree with solved example K mean clustering algorithm Introduction to data mining and architecture Naive bayes classifier Apriori Algorithm Agglomerative clustering algorithmn KDD in data mining ETL process FP TREE Algorithm Decision tree
Views: 259373 Last moment tuitions
Order my books at 👉 http://www.tek97.com/ #RanjiRaj #DataMining #DBSCAN Follow me on Instagram 👉 https://www.instagram.com/reng_army/ Visit my Profile 👉 https://www.linkedin.com/in/reng99/ Support my work on Patreon 👉 https://www.patreon.com/ranjiraj DBSCAN is a density based clustering technique that focuses on the density parameters. Watch Now ! DBSCAN هي تقنية تجميع تعتمد على الكثافة التي تركز على معلمات الكثافة. شاهد الآن ! DBSCAN es una técnica de agrupación basada en la densidad que se centra en los parámetros de densidad. Ver ahora ! DBSCAN - это метод кластеризации на основе плотности, который фокусируется на параметрах плотности. Смотри ! DBSCAN est une technique de regroupement basée sur la densité qui se concentre sur les paramètres de densité. Regarde maintenant ! DBSCAN ist eine dichtebasierte Clustering-Technik, die sich auf die Dichteparameter konzentriert. Schau jetzt ! O DBSCAN é uma técnica de clustering baseada em densidade que enfoca os parâmetros de densidade. Assista agora ! ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ Add me on Facebook 👉https://www.facebook.com/renji.nair.09 Follow me on Twitter👉https://twitter.com/iamRanjiRaj Read my Story👉https://www.linkedin.com/pulse/engineering-my-quadrennial-trek-ranji-raj-nair Visit my Profile👉https://www.linkedin.com/in/reng99/ Like TheStudyBeast on Facebook👉https://www.facebook.com/thestudybeast/ ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ For more such videos LIKE SHARE SUBSCRIBE Iphone 6s : http://amzn.to/2eyU8zi Gorilla Pod : http://amzn.to/2gAdVPq White Board : http://amzn.to/2euGJ7F Duster : http://amzn.to/2ev0qvX Feltip Markers : http://amzn.to/2eutbZC
Views: 773 Ranji Raj
Data Mining For Business Intelligence: Concepts, Techniques, And Applications In Microsoft Office Excel With XLMiner. B... http://www.thebookwoods.com/book02/0470084855.html Author of the book in this video: Galit Shmueli Nitin R. Patel Peter C. Bruce The book in this video is published by: Wiley-Interscience THE MAKER OF THIS VIDEO IS NOT AFFILIATED WITH OR ENDORSED BY THE PUBLISHING COMPANIES OR AUTHORS OF THE BOOK IN THIS VIDEO. ---- DISCLAIMER --- Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All content in this video and written content are copyrighted to their respective owners. All book covers and art are copyrighted to their respective publishing companies and/or authors. We do not own, nor claim ownership of any images used in this video. All credit for the images or photography go to their rightful owners.
Views: 316 Johan Lidrag Hagen
Machine Learning and data mining is part SCIENCE (ML algorithms, optimization), part ENGINEERING (large-scale modelling, real-time decisions), part PROCESS (data understanding, feature engineering, modelling, evaluation, and deployment), and part ART. In this talk, Dr. Shailesh Kumar focuses on the "ART of data mining" - the little things that make the big difference in the quality and sophistication of machine learning models we build. Using real-world analytics problems from a variety of domains, Shailesh shares a number of practical learnings in: (1) The art of understanding the data better - (e.g. visualization of text data in a semantic space) (2) The art of feature engineering - (e.g. converting raw inputs into meaningful and discriminative features) (3) The art of dealing with nuances in class labels - (e.g. creating, sampling, and cleaning up class labels) (4) The art of combining labeled and unlabelled data - (e.g. semi-supervised and active learning) (5) The art of decomposing a complex modelling problem into simpler ones - (e.g. divide and conquer) (6) The art of using textual features with structured features to build models, etc. The key objective of the talk is to share some of the learnings that might come in handy while "designing" and "debugging" machine learning solutions and to give a fresh perspective on why data mining is still mostly an ART.
Views: 1822 HasGeek TV
Lecture 11 Applications on Business Data Mining: RapidMiner Workshop 1
Views: 59 Phayung Meesad
AI for Marketing & Growth #1 - Predictive Analytics in Marketing Download our list of the world's best AI Newsletters 👉https://hubs.ly/H0dL7N60 Welcome to our brand new AI for Marketing & Growth series in which we’ll get you up to speed on Predictive Analytics in Marketing! This series you-must-watch-this-every-two-weeks sort of series or you’re gonna get left behind.. Predictive analytics in marketing is a form of data mining that uses machine learning and statistical modeling to predict the future. Based on historical data. Applications in action are all around us already. For example, If your bank notifies you of suspicious activity on your bank card, it is likely that a statistical model was used to predict your future behavior based on your past transactions. Serious deviations from this pattern are flagged as suspicious. And that’s when you get the notification. So why should marketers care? Marketers can use it to help optimise conversions for their funnels by forecasting the best way to move leads down the different stages, turning them into qualified prospects and eventually converting them into paying customers. Now, if you can predict your customers’ behavior along the funnel, you can also think of messages to best influence that behavior and reach your customer’s highest potential value. This is super-intelligence for marketers! Imagine if you could not only determine whether a lead is a good fit for your product but also which are most promising. This’ll allow you to focus your team’s efforts on leads with the highest ROI. Which will also imply a shift in mindset. Going from quantity metrics, or how many leads you can attract, to quality metrics, or how many good leads you can engage. You can now easily predict your OMTM or KPIs in real-time and finally push vanity metrics aside. For example, based on my location, age, past purchases, and gender, how likely are you to buy eggs I if you just added milk to your basket? A supermarket can use this information to automatically recommend products to you A financial services provider can use thousands of data points created by your online behaviour to decide which credit card to offer you, and when. A fashion retailer can use your data to decide which shoes to recommend as your next purchase, based on the jacket you just bought. Sure, businesses can improve their conversion rates, but the implications are much bigger than that. Predictive analytics allows companies to set pricing strategies based on consumer expectations and competitor benchmarks. Retailers can predict demand, and therefore make sure they have the right level of stock for each of their products. The evidence of this revolution is already around us. Every time we type a search query into Google, Facebook or Amazon we’re feeding data into the machine. The machine thrives on data, growing ever more intelligent. To leverage the potential of artificial intelligence and predictive analytics, there are four elements that organizations need to put into place. 1. The right questions 2. The right data 3. The right technology 4. The right people Ok.. let’s look at some use cases of businesses that are already leveraging predictive analytics. Other topics discussed: Ai analytics case study artificial intelligence big data deep learning demand forecasting forecasting sales machine learning predictive analytics in marketing data mining statistical modelling predict the future historical data AI Marketing machine learning marketing machine learning in marketing artificial intelligence in marketing artificial intelligence AI Machine learning ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/uk82DHcU7z8
Views: 15777 Growth Tribe
Lecture 12 Applications on Business Data Mining 2: RapidMiner Workshop
Views: 52 Phayung Meesad