Author of What Chinese Want speaks at NUS Business School on the three key rules for tapping into China's consumer market
Views: 8778 NUS Business School
Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics: The players and user habits are markedly different compared to anywhere else. In this context, the EU SME Centre and the French Chamber of Commerce in China will host a joint webinar to help European SMEs gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers. In this webinar, you will learn features of the Chinese online market and consumer behaviour: - Baidu is not Google: Why going beyond SEO is a must in China; - Social marketing in China: How to utilize social media such as WeChat and Weibo to reach more target consumers; - Online advertising in China: Tools and cost.
Views: 2213 EU SME Centre
What is WeChat Marketing? ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://wechat.danlok.link How does it work and why do we need to use it? What is so important to know about it? It's not just an App or a platform, it is a very powerful business tool. It's Absolutely Critical if you want to do business with the Chinese Market. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Check out these Top Trending Playlist: 1.) How to Sell High ticket products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This Video: What Is WeChat Marketing - Decode China https://youtu.be/NeRN0M9vO-8 https://youtu.be/NeRN0M9vO-8
Views: 11500 Dan Lok
One common business strategy in China: products, services will start at a low price and then increase once they get famous.
Views: 974 China Non-Stop
My China Marketing Business In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (digital marketing agency), ChoZan (membership site for social media marketers) and AshleyTalks (free blog and public speaking). You’ll also know about the general prices of various services. Please subscribe for more great content about entrepreneurship and women in business. https://www.youtube.com/ashleytalkschina If you like this video, feel free to give a thumbs-up, comment and share it :) Enhance your business strategy here: Entrepreneurship and Business Tips https://bit.ly/2JTeKNm AshleyTalks Supercut Series My Life as an Entrepreneur - Episode 1 https://youtu.be/WrAjaOeWaLo My Journey to the Top of the Amazon Bestseller List - Episode 2 https://youtu.be/bgz4nhJwmrU Scaling Up Your Business - Episode 3 https://youtu.be/zfxeuLoAmHw Blog ▪ http://www.ashleytalks.com/ Linkedin ▪ https://www.linkedin.com/in/ashleygalina/ Instagram ▪ https://www.instagram.com/ashley.lina/ Facebook ▪ https://www.facebook.com/AshleyTalksChina/ Twitter ▪ https://twitter.com/AshleyDudarenok Podcast ▪ https://apple.co/2FK7tRF
Views: 5380 Ashley Talks
0:05 What are the options to obtain to implement initial market entry? If you're a Canadian SME and have questions about doing business in China, please send us your questions by email at [email protected] All services of the Trade Commissioner Service are FREE of charge to qualified Canadian clients. What are the options to obtain to implement initial market entry? I think there are a number of options, from our point of view as an advisory firm, we always want to know the capacity if the company, in terms of their recourses to be able to sustain that option, and coming back to the first part of the series, definition of success. Because you have to look at it in terms of, first of all the accounting point of view, how much volume of product is a realistic expectation over the first year, the second year and the third year, and what is the margin in that product and what is the variable you can assign to support your China marketing process. So in this modern world obviously, and I know that the embassy has looked at this extensively in another series, one of your options is in fact e-commerce through JD.com or depending on what you are selling there are specialist sites for industrial manufacturing. There is Alibaba’s Taobao if you are consumer product oriented. So there are a number of options and I think you have to spend some time thinking about how you can sell certain types of products on the internet, before setting up your own e-commerce platform even in Canada, with Chinese language, more and more people have credit cards and DHL and Fedex do a good job. So it depends on what you are selling and who you are selling to. Web presence, even in your homepage in Canada with a couple of pages in Chinese so people understand who you are, and spending some time on social media, and obviously getting some ads onto Baidu or Google to promote your product can be quite valuable even if you are not selling on the internet because you are building some sort of awareness and brand within your core competency of your client base or the sector that you are focusing on. Traditionally, people have not looked at the internet as something that is viable but the customs processes relatively poor as the foreign exchange process is liberalizing as we all know, so the ability for consumers and companies to pay for something using internet, if you are not inventory even in China where they can pay in RMB, is still a positive area of focus for certain types of company, especially people that are more focused on the consumer side or very specialized small component. Second option obviously is to find a partner, whether it is a distribution partner, systems integrator, a manufacturing partner whether it would be foreign in Chinese who is using your component, who takes on the primary responsibility of integrating it so you can develop a certain presence in the market while you look at your long term strategy and your vested strategy. So finding those partners, including distributors, with caution though, one problem with the distributor partner generally, is that they are usually responsive to a market, they are not into the expensive part of the business, which is the marketing, and brand development and sales process, the very competent servicing, so you may have to support that process with your own resources on top of it. We have one client who is in the medical space, and they have very good distributor relationships with all hospitals. The client is vesting in staff with our support and building the awareness and understanding of their product. It is a U.S. based company, they are also responding in a way to opportunities in the market that we have identified, and they are going on a strategic plan because their long term interest is brand development, so then those two processes can be bifurcated with you, the exporter, taking on the branding process and the distributor taking on the fulfillment and payment process. So I think there are a lot of options in that area, as I said there are also foreign companies, people like Jepsons Jardines depending on the size and type of your product that do this well and who might be worth talking to, because they know the space, and they may or may not be interested in taking on you product. And there are trading companies, state owned and private companies that do brand development marketing and sales and distribution. So I think that there are a number of options. In certain cases we advise companies to basically define the value of your product from a technology transfer point of view, and say we are going to enter into a license agreement with a key condition being ....
Views: 11402 Canadian SME Gateway to China
What's the Best Social Media Marketing Strategy for China This video is the podcast hosted by China Business Cast. I discussed about the marketing strategies to Chinese social media. Let’s check it out! Please subscribe for more great content about China, Chinese consumers and Chinese social media. https://www.youtube.com/ashleytalkschina If you like this video, feel free to give a thumbs-up, comment and share it :) Enhance your social media strategy here: WeChat Marketing https://bit.ly/2qFRTvI Weibo Marketing https://bit.ly/2JNnrZD China Market and Chinese Consumers https://bit.ly/2EPZcGh Chinese Influencer Marketing https://bit.ly/2qDZzPh Blog ▪ http://www.ashleytalks.com/ Linkedin ▪ https://www.linkedin.com/in/ashleygalina/ Instagram ▪ https://www.instagram.com/ashley.lina/ Facebook ▪ https://www.facebook.com/AshleyTalksChina/ Twitter ▪ https://twitter.com/AshleyDudarenok Podcast ▪ https://apple.co/2FK7tRF
Views: 3704 Ashley Talks
It's about more than just economics. Help us make more ambitious videos by joining the Vox Video Lab. It gets you exclusive perks, like livestream Q&As with all the Vox creators, a badge that levels up over time, and video extras bringing you closer to our work! Learn more at http://bit.ly/video-lab To learn more, visit https://reconnectingasia.csis.org/map/ Subscribe to our channel! http://goo.gl/0bsAjO China's Belt and Road Initiative is the most ambitious infrastructure project in modern history. It spans over 60 countries and will cost over a trillion dollars. The plan is to make it easier for the world to trade with China, by funding roads, railways, pipelines, and other infrastructure projects in Asia and Africa. China is loaning trillions of dollars to any country that's willing to participate and it's been a big hit with the less democratic countries in the region. This makes the BRI a risky plan as well. But China is pushing forward because its goals are not strictly economic, they're also geopolitical. To truly understand the international conflicts and trends shaping our world you need a big-picture view. Video journalist Sam Ellis uses maps to tell these stories and chart their effects on foreign policy. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H
Views: 4514206 Vox
Please Like, Share and Subscribe our channel. ---------------------------------------------------------------------------------- Why are 'Made in China' products cheaper than 'Made in India in Hindi Labor is found in the lowest penny in China China's Annual Average Productivity Growth Most Raw Materials at Domestic Level Competitive pricing Expense on innovation or r & d Duplicate product Dumping Strategy Product export in other countries Break the market ----------------------------------------------------------------------------------------------------------- Music by : Fanfare for Space by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Constance - The Descent by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100850 Artist: http://incompetech.com/
Views: 1120432 Interesting Top 10s In Hindi
see http://CreativeGuerrilla.co/china to talk to us about Marketing in China. In this video we cover RenRen, Baidu, WeChat Moments Shake Near Me, Weibo, Sina, Tencent, And More. Then we dive into different user account types for Wechat including personal, subscription, service, corporate enterprise, and others.
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 403551 ThoughtCatalyst
Expanding Business Into China Market Entry Strategy - http://2v2u.com/china Are you looking for information about benefits of expanding into China? Is it important for you to get the right details about western business in China? Do you want to get info about expanding market in China? If you are looking to find the best help - you are off to a good start... When searching for the best expert info about expanding into China - - you will find plenty of tips and useful information here. You are probably trying to find more details and useful info about: - benefits of expanding business into China - western business in China - China market entry strategy - companies expanding into China - advantages of doing business in China - challenges of doing business in China - expanding market in China Get answers to all your questions about benefits of expanding into China... Discover everything you should know about western business in China Get the right expert resources for info for expanding market in China, companies expanding into China, advantages of doing business in China ... Remember... We are here to help! When you need help finding the top expert for expansion into the China market - - this is your ticket... Ready to get a quote to reach for your massive new market in China? Call us at 778-775-5008 Visit us online: http://2v2u.com/china #BenefitsOfExpandingBusinessIntoChina #WesternBusinessInChina #ChinaMarketEntryStrategy #CompaniesExpandingIntoChina #AdvantagesOfDoingBusinessInChina #ChallengesOfDoingBusinessInChina #ExpandingMarketInChina
Views: 382 Melvin Hermann Channel
If you’re interested in finding out more on this topic, you can read our free guide on how to do digital marketing in China here: http://bit.ly/2Fnn0n5 (This video was first published in August 2015.) As the biggest internet market in the world, and soon to be the biggest e-commerce market, China is top of the international expansion list for many businesses. Yet while the opportunity is great, so are the challenges of building an effective and profitable online presence. Christina Xu from Webcertain gives her advice to businesses considering targeting the Chinese market. Skip to: (00:40) What makes the Chinese internet market different from other countries? Key takeaways: - The websites that Chinese people use are very different from the rest of the world in almost every sector. They use different search engines and different e-commerce sites. (01:45) How big is the opportunity in China for international businesses? Is there strong demand for any particular services or products? Key takeaways: - China has a population of over 1.3 billion people, of which around 649 million are online. That’s a huge market! - The biggest opportunities for international businesses are in the foreign exchange market and travel sector. (02:41) Many people have heard of Baidu, as it is the leading search engine in China. Are there any other search engines worth mentioning when it comes to China? Key takeaways: - Yes, Qihoo’s 360 Search and Sogou are also important search engines in China. (04:14) Can the same principles as other search engines like Google be applied when conducting SEO or PPC campaigns in the Chinese search engines? Key takeaways: - Yes, digital marketing in China follows the same sort of model as the rest of the world, with some modifications. - For SEO, like on Google, you need to optimise your webpages using keywords, meta tags and backlinks. However, the lead times are different. It takes longer to see results when doing SEO in China. - It is very difficult to rank highly on Baidu if your website does not have high levels of traffic. Therefore, it is recommended to do PPC first, to boost your levels of traffic. Then, once you’ve done that, start on SEO. - For PPC, like on Google, you need to pay attention to the relevancy and quality of your keywords, ads and landing pages. There are some small differences, for example, there are 3 different types of phrase match on Baidu. (06:56) How important is mobile search in China? Key takeaways: - Mobile search is very important in China. Out of the 649 million Chinese people online, 559 million are on mobile – that’s around 83%! Out of those mobile internet users, 69% buy online using their mobile phone. (07:44) What are the most important things for international businesses to be aware of when trying to target China through search? Key takeaways: - First of all, it is important to think about whether you have a customer base in China. Is there any demand for your product/service in China? - Next, decide where exactly you want to target. China is a huge country. If you try to target the entire country, you are going to have to spend a lot of money. It is often more sensible to start off targeting just a few cities or provinces. - Decide which tracking platforms you want to use. - Check to see if your website is mobile-compatible.
Views: 484 Webcertain TV
I saw this very easy and cheap direct business marketing idea. I have seen this tactic being used to market businesses before in the US and London... but never seen it in Dubai or Pakistan/India. Maybe we should start using it to advertise our businesses... we are missing out otherwise. ★★★★★★★★★★★★★★★ Azad Chaiwala | Entrepreneur & Business Growth Hack Expert # Subscribe Here: https://YouTube.com/c/AzadChaiwala # FaceBook: https://Facebook.com/AzadChaiwala # My Website: http://www.Chaiwala.com About Azad Chaiwala, Hello, I'm Azad Chaiwala, a British serial entrepreneur and businessman of Pakistani origin. Having started from nothing, I have have made products and seen them being enjoyed by over a billion people a year. ♥ I thrive in startup level and growth hacking is my key skill. ♠ I spend a lot of time helping youngsters out with practical life coaching via my youtube channel. ♦ My main efforts are concentrated on the youth of my motherlands, India and Pakistan... moreso Pakistan. ♣ Most of my videos are in Urdu (pakistani) and Hindi (indian)... ✯ I'm an arch enemy of useless university degrees, believe learning should not exclusively be left to formal classrooms. ♥ Practical knowledge/experience can never be beaten and is far easier and quicker to acquire. ♠ I teach the reality of How to Find a Job or actual work experience/skills that someone will pay you for. ♦ Via my Channel I share my life experiences, both personal and professional ♣ My ambition is to be doing this full time or atleast 50% of my time. # I aim to share atleast 100 easy business ideas in urdu/hindi. # Answer as many question on how to make money in various industries and by starting your own business. ★★★★★★★★★★★★★★★
Views: 20487 Azad Chaiwala
Event cohosted by Mailman Group, KAWO, ParkLU. Sharing and discussing top digital strategies for attracting Chinese tourists Slides: KAWO's 8 tips for better social content in China https://www.slideshare.net/KAWO_Official/kawo-8-tips-for-better-social-content-in-china Mailman Tourism - China's leading full service digital agency for DMOs http://www.mailmangroup.com/ KAWO - #1 China social media platform for DMOs http://kawo.com/en/ ParkLU - The most trusted KOL and influencer marketing platform in China http://parklu.com/
Views: 981 KAWO.com
Are you thinking about expanding with your business or project to China? Then you have to watch this video interview with Justin who is a media expert with more then 8 years of experience in marketing industry in China. You will learn about different ways of entering the local market and how to make your marketing investments smart and efficient! To stay connected follow my Instagram profile about my Chinese adventures @behindchinawithm. Thank you for watching! M
Views: 224 Behind China with M
https://www.thecasesolutions.com/ This Case Is About L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Get Your L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. http://www.thecasesolutions.com/loreal-in-china-marketing-strategies-for-turning-around-chinese-luxury-cosmetic-brand-yue-sai-36593
Views: 370 TheCaseSolutions com
Gentlemen Marketing Agency is a pur digital player specialized in Chinese Social networks wechat marketing, Weibo advertising Campaign etc. We create amazing content and insure the diffusion among the right target. We are specialized of community management. We identify right communities, integrate them and manage them. From the Marketing Strategies to excecution, we help International brands to communicate in China. More information about our Agency : http://agency.marketingtochina.com/social-media-service/ Our case studies : http://agency.marketingtochina.com/cases-study/ All usefull information about social networks in China. http://marketingtochina.com/category/social-media-china-2/ If you have a project , want to develop your presence on Chinese social networks... do not hesitate to send us an email and we will be glad to have a conversation to have a better understanding of your need. [email protected]
Views: 5795 Gentlemen Marketing agency
Internet and mobile phone growth in China has been a remarkable phenomenon over the last decade. By the end of 2011, China counted 513 million internet users and more than a billion mobile phone users. This has contributed to China becoming the world's largest market for online selling in terms of the number of online shoppers and forecasts indicate that the market will grow to some USD 176 billion by 2014. With such an audience and trends, one cannot afford to ignore the rise of the online realm to promote their brands, products and services. Join this webinar and discover: • Why EU SMEs should be considering digital marketing in China? • Ways to promote your brands and products online and particularities in China. • How to capitalise on e-markets, social media and Search Engine Optimisation (SEO) in China? • Case studies, best practices and tools of digital marketing a la Chinese.
Views: 570 EU SME Centre
An excerpt from RW3 CultureWizard's Client Forum on Working Effectively with China, presented by our Master China Trainer, Barry Spaulding. In this clip, Barry gives strategies for success in interacting with the Chinese in Management, Marketing, and Communication.
Views: 231 culturewizard
This week on “Thoughtful China,” host Trevor Lai interviews Richard Lee, CMO for PepsiCo China as well as its JV partner, Tingyi Asahi Beverages, about entertainment marketing in China. They discuss Pepsi’s partnerships with the NBA and other deals that amplify cross-channel marketing strategies both in traditional and digital media, as well as his criteria for choosing new partners and the challenges in working with celebrities in China.
Views: 1034 ThoughtfulChina
Local department stores are getting ready for an influx of Chinese tourists， who are expected to visit Korea when China is celebrating International Workers′ Day from April 30th through May 4th. Korea′s largest department store， Lotte， said Sunday it will begin accepting payments from Alipay， China′s largest payment system， starting Monday. The move will make it possible for Chinese tourists to use mobile apps for their transactions， by placing their smartphone in front of a barcode scanner. Hyundai Department Store， another major retailer， is focusing on its VIP customers. It′s planning to host its Welcome Back program， which offers special privileges to customers... based on purchases they made during previous visits.
Views: 312 ARIRANG NEWS
Services from Compass Group International: Creating & training "in-house" sales staff for International Real Estate Developments in expat destinations...no need to have a "listing Broker!" Creating/implementing new sales & marketing strategies...and re-branding! Creating "New" broker/agent relationships in "wealthy" Asian countries! Finding Chinese "cash" buyers/investors for your residential and commercial listings! And, we will locate and establish "new" working relationships with foreign real estate brokers & agents - while representing your organization! Bottomline...Compass will go to wealthy countries like China, Hong Kong, Taiwan, Korea, Japan, Singapore to find these relationships for your organizations! And, we will represent your organization overseas! Compass acts an "extension" for your projects overseas! We are the ONLY consulting firm providing these services for real estate organizations and developers! Compass is based in Central America, North America and Southeast Asia! No one can match our "off-shore" services! Will Roadhouse CEO | Compass Group International Author: Roadhouse 30min Guides Facebook Page: https://www.facebook.com/willroadhouse Podcast Channel: https://soundcloud.com/willroadhouse Instagram: https://www.instagram.com/willroadhouse
Views: 37 Will Roadhouse
Reckitt Benckiser has adopted a successful all-social, all-digital strategy for Durex in China with very strong results and is widely considered to be one of the most successful marketers using Weibo in China today. This week on “Thoughtful China,” host Clement Tsang talks with China Marketing Director Ben Wilson about creating content in China, working with key opinion leaders in social media, how RB evaluates ROI for social media campaigns, and the cultural challenges involved with promoting Durex in China.
Views: 3982 ThoughtfulChina
China Marketing, Chinese Market, China Business For more information visit: www.danaikrokou.com
Views: 21 Danai Krokou
How to generate leads from Chinese clients ? Good question. We are a ROI agency and help companies to get leads from China. We develop SEO&SEM strategies, media buying, social networks, and ePR in China to attract visitors and potentiel leads. We optimize our campaign to insure to have the best ROI. You want more information about us. go to our website http://agency.marketingtochina.com/agency-lead-generation-inbound-marketing-chine/ And see our case studies : http://agency.marketingtochina.com/cases-study/
Views: 1007 Gentlemen Marketing agency
Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas. This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation. After attending the webinar you will: • Understand the marketing specificities of China; • Be able to give clear direction to your marketing team; • Adapt your main marketing messages to China; • Be able to choose the right communication channels. About the Speaker Julia Bouron-Devos, CEO, MAPPsolution Julia Bouron-Devos has 15 years of experience in marketing, communications and branding in Europe and Asia. During that time, she worked for both international groups as well as SMEs and start-ups so she understands the diverse challenges faced by these companies. She has been based in China since 2006 and has developed a strong local knowledge. In 2014 she created “MAPPsolution” which is a web-based marketing solution aiming to help SMEs develop effective marketing strategies and promotion plans to succeed in China.
Views: 525 EU SME Centre
Panelists discuss key findings of the 2012 China Consumer Market Strategies report as played out in their day-to-day business. The Chinese consumer marketplace is quickly growing more segmented and mature, with an increasing number of consumers in top tier cities demanding higher quality products - and willing to pay a premium for them. In stark contrast to last year's results, both Chinese and multinational companies (MNCs) view the opportunities, challenges and trends in the China consumer marketplace similarly leading to heightened competition for the same market segments, according to the report.
Views: 579 AmChamSh
In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results for small business owners. Dr Vivek Bindra also talks about 7 Ideas of Marketing in Low Cost for High Sales. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 1651771 Dr. Vivek Bindra: Motivational Speaker
Atomy marketing plan !! presented by DM Chea Vimean the first founder team of Cambodia who is capturing Cambodia market Location : Phnom Penh/ Cambodia For more info : Facebook: Chea Vimean SRM Phone: 089616898
Views: 4749 Prince KO official Channel
Do you want to market your school, univesirty or language center to the Chinese Audience ? Gentlemen Marketing Agency is specialized in Education marketing : from Communication / advertsing / digital Marketing ... we help education Businesses to attract Chinese student. More information to our website http://agency.marketingtochina.com/marketing-agency-school-education-china-shanghai/ Our publication http://marketingtochina.com/the-huge-chinese-student-market-and-how-to-attract-them/
Views: 2580 Gentlemen Marketing agency
China’s digital landscape changes at an incredibly rapid pace. And so do the preferences of Chinese consumers. New social media platforms come and go. New policies and content types appear. If you stick to the same marketing playbook you used last year, it’s unlikely you’ll achieve the same results. In this webinar Lauren will share some of the changes that have occurred this year and some of her predictions for the year ahead. Topics include: - Why travel brands need to start publishing content on Douyin and Xiaohongshu now - How to deal with declining reach on WeChat and Weibo - The rise of social commerce - Do you need a WeChat mini-program? Lauren's Bio: Lauren Hallanan is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. She’s a contributing writer at Forbes, Jing Daily, and PARKLU, host of the China Influencer Marketing and Stream Wars podcasts, and co-author of the Amazon bestselling book Digital China: Working with Bloggers, Influencers, and KOLs.
Views: 285 Travel Massive
http://www.myfreecoursesonline.com/marketing/international-market-entry-strategies SLIDE1 Welcome back to the second part of Module3 where we study market entry strategies SLIDE2 Now that we know what the main entry strategies are, we need to know how to select the best strategy for entering a new country. Remember, each country poses unique risks and rewards and it always pays to do your homework Our objectives are: To look at a theoretical framework that will guide us to make the best entry mode decision; To use the China Luxury market report of an example of how the framework is applied; and to finalise an entry strategy by taking into consideration various factors. It is recommended that by now you will have red the China Luxury report which accompanies this course. If not, please pause the video and do that first. SLIDE3 Companies have to consider BOTH internal and external criteria before deciding which entry mode they will follow. For example, if the GrandPa who owns family run business refuses to sell Franchises in other countries, the company is restricted to hierarchical entry modes. OR, if a country such as India or Brazil does not allow 100% foreign ownership, the LAW would prohibit hierarchical entry modes and require another approach. Internal criteria is COMPANY SPECIFIC and does not depend on the new market itself; External criteria depends in the ENVIRONMENT of the new country. The process will typically start with a PESTEL analysis of the new country (please refer back to the earlier module where we covered PESTEL). The next step would be a POLITICAL risk analysis for which we may use news articles and other reliable research sources. We will THEN consider the Market SIZE and GROWTH RATE, the GOVERNMENT’s level of openness and the COMPETITIVE environment: The degree of competitive rivalry will certainly impact our entry decision. Weighing up the balance of all these factors, will allow the company to reach a decision. In most cases we will seek advice from a law firm IN the new country, or a multi-national law firm in our own country. SLIDE4 As we can see from the China Luxury market report, both INTERNAL and EXTERNAL criteria is taken into consideration. We will no proceed by looking at the EXTERNAL criteria. SLIDE5 The report starts by considering Political intentions and policy making: Research indicates that China is known for protectionism in order to boost its own economy. In the case of luxury brands, import taxes are SO high that CHINESE citizens spend nearly $50 billion annually on luxury goods in Europe to avoid those taxes. We also see that there is a RISK: Where China may be forced to respond to EU solar sanctions through counter sanctions on EU luxury brands. The Chinese government conveyed this in the press. SLIDE6 We continue with Political intentions and policy making Any analyst will understand that that China is a close ally of Russia. The CAUSE and EFFECT relationship in news analysis can be helpful. The analyst will THEN ASK the question: Is it the intention of western governments to eventually impose sanctions on China, as it did with Russia? If the answer is YES, What EFFECT will this have on western luxury brands which exist in China? The more positive news is that China aims to clamp down on counterfeit goods, and that Luxury consumers now have a preference for original products SLIDE7 The next step is to evaluate the ECONOMIC structure and analyze INTERNAL growth patterns: China’s middle-class growth is transforming the nation. By 2022 the upper middle class will have grown at 22.4%, with the poor and mass middle class shrinking SLIDE8 We also find that The geographic center of the middle-class is shifting from the coastal regions to inland China, representing new opportunities in tier 2 cities. This finding will have ENORMOUS impact on our choice of CITIES if we open in China http://youtu.be/GA9mY8hEGDM
Views: 8030 Myfreecoursesonline
Nov.19 -- Ray Dalio, co-chairman and founder at Bridgewater Associates, discusses his career, his views on management strategy, and the outlook for investing in China. He speaks with Bloomberg Opinion columnist Barry Ritholtz at the Bloomberg Opinion Masters in Business event. Ritholtz's opinions are his own.
Views: 232317 Bloomberg Markets and Finance
Two big firms, one global and one homegrown, are battling it out in China's coffee market. Seattle-based Starbucks is being challenged by a new entrant- Luckin Coffee. The one-year old upstart is setting itself apart with a blend of unique marketing and business strategies.
Views: 4837 CGTN America
Mike Ling wechat: mikelingk Tel/SMS/Whatsapp:010 517 8532 Website: http://www.mymi1miketeam.com mymi1 - mymi1 globalteam network. here is more information on the news about/on mymi1 malaysia:. mymi1 blh jimatkan perbelanjaan hangus anda. biz simple mymi1 by mohd fadzli 01115605000. tutorial business mymi1 international - m. mymi1, globalteam, mohd, fadzli, yusof, mymi, tunetalk, bestmobile, friendi, xox, umobile, indosat, telekom, tnb, astro, telkomsel, bisnis-pulsa, animated videos, powtoon for business, animated presentation, make your own animation, marketing-plan, mymi1-indonesia, voucher international, potensi, training leader, mymi1 malaysia, mymi1 global, mymi1 biz, jutawanmymi1, #jimat, #hebat, #mymione, #mymi1,
Views: 5663 Mike ling MyMi1 TEAM
Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 29234 DigitalMarketAsia
Working in the China Internet giant Baidu, and experiencing the evolution of the market, the speaker gives you a few ideas on how China digital media and e-commerce change consumer behaviour, and how they change the way people do business. Bowen is an executive with over 12 years’ experience in multinational Internet and Software companies such as Baidu, bringing together eastern and western cultural and consumer understanding. She has proven track record of setting up new businesses, and growing business from scratch in China. Bowen is enthusiastic in consumer-centric and data-driven marketing, solving business problems through technological innovation, using quantitative and qualitative way to design solutions, combining science and art. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3626 TEDx Talks