Search results “China marketing strategies”
The three golden rules of marketing in China: Tom Doctoroff - 营销中国的三大黄金法则:Tom Doctoroff
Author of What Chinese Want speaks at NUS Business School on the three key rules for tapping into China's consumer market
Views: 8494 NUS Business School
My China Marketing Business  - Ashley Talks 76
My China Marketing Business In today’s #AshleyTalks, Ashley introduces her expertise and professional services. You’ll learn about her three businesses, including Alarice (digital marketing agency), ChoZan (membership site for social media marketers) and AshleyTalks (free blog and public speaking). You’ll also know about the general prices of various services. Please subscribe for more great content about entrepreneurship and women in business. https://www.youtube.com/ashleytalkschina If you like this video, feel free to give a thumbs-up, comment and share it :) Enhance your business strategy here: Entrepreneurship and Business Tips https://bit.ly/2JTeKNm AshleyTalks Supercut Series My Life as an Entrepreneur - Episode 1 https://youtu.be/WrAjaOeWaLo My Journey to the Top of the Amazon Bestseller List - Episode 2 https://youtu.be/bgz4nhJwmrU Scaling Up Your Business - Episode 3 https://youtu.be/zfxeuLoAmHw Blog ▪ http://www.ashleytalks.com/ Linkedin ▪ https://www.linkedin.com/in/ashleygalina/ Instagram ▪ https://www.instagram.com/ashley.lina/ Facebook ▪ https://www.facebook.com/AshleyTalksChina/ Twitter ▪ https://twitter.com/AshleyDudarenok Podcast ▪ https://apple.co/2FK7tRF
Views: 5209 Ashley Talks
What Is WeChat Marketing - Decode China
What is WeChat Marketing? ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://wechat.danlok.link How does it work and why do we need to use it? What is so important to know about it? It's not just an App or a platform, it is a very powerful business tool. It's Absolutely Critical if you want to do business with the Chinese Market. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Check out these Top Trending Playlist: 1.) How to Sell High ticket products & Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE 2.) The Art of High Ticket Sales - https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEd 3.) Millionaire Mindset - https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiq Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are). Many of his clients are seeing a positive return on their investments in days, not months. But if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind for experts: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ JOIN DAN'S PRIVATE FB GROUP FOR CONSULTANTS & COACHES ★☆★ Apply here: https://www.facebook.com/groups/highticketconsulting/ Dan hangs out there quite a bit. ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ FB Group: https://www.facebook.com/groups/highticketconsulting/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This Video: What Is WeChat Marketing - Decode China https://youtu.be/NeRN0M9vO-8 https://youtu.be/NeRN0M9vO-8
Views: 10300 Dan Lok
How to Develop Effective Digital Marketing Strategies in China
Building a unique and effective digital marketing strategy is one of the keys to success in China’s ever-growing online market. However, the digital marketing ecosystem in the country has its own characteristics: The players and user habits are markedly different compared to anywhere else. In this context, the EU SME Centre and the French Chamber of Commerce in China will host a joint webinar to help European SMEs gain a better understanding of China’s digital marketing landscape and how to adapt strategies to gain more Chinese online consumers. In this webinar, you will learn features of the Chinese online market and consumer behaviour: - Baidu is not Google: Why going beyond SEO is a must in China; - Social marketing in China: How to utilize social media such as WeChat and Weibo to reach more target consumers; - Online advertising in China: Tools and cost.
Views: 2097 EU SME Centre
Business price strategy in China: low price and then increase!
One common business strategy in China: products, services will start at a low price and then increase once they get famous.
Views: 946 China Non-Stop
China Market Entry Strategies
0:05 What are the options to obtain to implement initial market entry? If you're a Canadian SME and have questions about doing business in China, please send us your questions by email at [email protected] All services of the Trade Commissioner Service are FREE of charge to qualified Canadian clients. What are the options to obtain to implement initial market entry? I think there are a number of options, from our point of view as an advisory firm, we always want to know the capacity if the company, in terms of their recourses to be able to sustain that option, and coming back to the first part of the series, definition of success. Because you have to look at it in terms of, first of all the accounting point of view, how much volume of product is a realistic expectation over the first year, the second year and the third year, and what is the margin in that product and what is the variable you can assign to support your China marketing process. So in this modern world obviously, and I know that the embassy has looked at this extensively in another series, one of your options is in fact e-commerce through JD.com or depending on what you are selling there are specialist sites for industrial manufacturing. There is Alibaba’s Taobao if you are consumer product oriented. So there are a number of options and I think you have to spend some time thinking about how you can sell certain types of products on the internet, before setting up your own e-commerce platform even in Canada, with Chinese language, more and more people have credit cards and DHL and Fedex do a good job. So it depends on what you are selling and who you are selling to. Web presence, even in your homepage in Canada with a couple of pages in Chinese so people understand who you are, and spending some time on social media, and obviously getting some ads onto Baidu or Google to promote your product can be quite valuable even if you are not selling on the internet because you are building some sort of awareness and brand within your core competency of your client base or the sector that you are focusing on. Traditionally, people have not looked at the internet as something that is viable but the customs processes relatively poor as the foreign exchange process is liberalizing as we all know, so the ability for consumers and companies to pay for something using internet, if you are not inventory even in China where they can pay in RMB, is still a positive area of focus for certain types of company, especially people that are more focused on the consumer side or very specialized small component. Second option obviously is to find a partner, whether it is a distribution partner, systems integrator, a manufacturing partner whether it would be foreign in Chinese who is using your component, who takes on the primary responsibility of integrating it so you can develop a certain presence in the market while you look at your long term strategy and your vested strategy. So finding those partners, including distributors, with caution though, one problem with the distributor partner generally, is that they are usually responsive to a market, they are not into the expensive part of the business, which is the marketing, and brand development and sales process, the very competent servicing, so you may have to support that process with your own resources on top of it. We have one client who is in the medical space, and they have very good distributor relationships with all hospitals. The client is vesting in staff with our support and building the awareness and understanding of their product. It is a U.S. based company, they are also responding in a way to opportunities in the market that we have identified, and they are going on a strategic plan because their long term interest is brand development, so then those two processes can be bifurcated with you, the exporter, taking on the branding process and the distributor taking on the fulfillment and payment process. So I think there are a lot of options in that area, as I said there are also foreign companies, people like Jepsons Jardines depending on the size and type of your product that do this well and who might be worth talking to, because they know the space, and they may or may not be interested in taking on you product. And there are trading companies, state owned and private companies that do brand development marketing and sales and distribution. So I think that there are a number of options. In certain cases we advise companies to basically define the value of your product from a technology transfer point of view, and say we are going to enter into a license agreement with a key condition being ....
What's the Best Social Media Marketing Strategy for China – Q&A– Ashley Talks 60
What's the Best Social Media Marketing Strategy for China This video is the podcast hosted by China Business Cast. I discussed about the marketing strategies to Chinese social media. Let’s check it out! Please subscribe for more great content about China, Chinese consumers and Chinese social media. https://www.youtube.com/ashleytalkschina If you like this video, feel free to give a thumbs-up, comment and share it :) Enhance your social media strategy here: WeChat Marketing https://bit.ly/2qFRTvI Weibo Marketing https://bit.ly/2JNnrZD China Market and Chinese Consumers https://bit.ly/2EPZcGh Chinese Influencer Marketing https://bit.ly/2qDZzPh Blog ▪ http://www.ashleytalks.com/ Linkedin ▪ https://www.linkedin.com/in/ashleygalina/ Instagram ▪ https://www.instagram.com/ashley.lina/ Facebook ▪ https://www.facebook.com/AshleyTalksChina/ Twitter ▪ https://twitter.com/AshleyDudarenok Podcast ▪ https://apple.co/2FK7tRF
Views: 3680 Ashley Talks
China's trillion dollar plan to dominate global trade
It's about more than just economics. Help us make more ambitious videos by joining the Vox Video Lab. It gets you exclusive perks, like livestream Q&As with all the Vox creators, a badge that levels up over time, and video extras bringing you closer to our work! Learn more at http://bit.ly/video-lab To learn more, visit https://reconnectingasia.csis.org/map/ Subscribe to our channel! http://goo.gl/0bsAjO China's Belt and Road Initiative is the most ambitious infrastructure project in modern history. It spans over 60 countries and will cost over a trillion dollars. The plan is to make it easier for the world to trade with China, by funding roads, railways, pipelines, and other infrastructure projects in Asia and Africa. China is loaning trillions of dollars to any country that's willing to participate and it's been a big hit with the less democratic countries in the region. This makes the BRI a risky plan as well. But China is pushing forward because its goals are not strictly economic, they're also geopolitical. To truly understand the international conflicts and trends shaping our world you need a big-picture view. Video journalist Sam Ellis uses maps to tell these stories and chart their effects on foreign policy. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H
Views: 4041587 Vox
WeChat B2B Best Practices by Sheng Peng, China Marketing Summit 2017
ABOUT THE SPEAKER Sheng Peng (庞胜) is the CEO of Shanghai based marketing agency Juplus. CHINA MARKETING SUMMIT The China Marketing Summit (中国市场营销峰会) is a marketing conference in China, dedicated to bringing chief marketing officers, marketing professionals, vendors, and marketing technology and service purchasers together in an environment that fosters meaningful connections. Come join us in the Silicon Valley of China–to see how today’s leading marketing minds, both in China and internationally, are using their knowledge and skills to change minds and change the world.  More information and tickets ► www.chinamarketingsummit.com FOLLOW US YouTube ► www.youtube.com/channel/UCAaH6-hn82a6cib73CUW_Cg?sub_confirmation=1 LinkedIn ► www.linkedin.com/company-beta/13253860/ Facebook ► www.facebook.com/chinamarketingsummit Twitter ► www.twitter.com/CNmarketing Instagram ► www.instagram.com/chinamarketingsummit INTERESTED IN SPEAKING OR SPONSORING? Shoot us an email at [email protected]
Chinese Marketing And Why You Need to Learn It.
In this video you will learn from some of the best Chinese marketers in the world. Follow My Social Media For More Marketing & Business Tips: Instagram: https://www.instagram.com/rohan_sheth Facebook: https://www.facebook.com/rsheth Filmed and Edited by Colin Marshall Instagram | @hellocolinmarshall Facebook.com/colinmarshallphotography
Views: 272 Rohan Sheth
23 Story Electronics Market in China 😱  Better than Alibaba?? Guangzhou wholesale mall sourcing
Update 2019: Announcing my NEW Digital Nomad Masterclass https://academy.livinthatlife.com Click the red subscribe button if you like this video – follow for a new travel video every week. MORE IN THE DESCRIPTION ⬇️ Visiting China? I wrote up some things you should know before going -- http://livinthatlife.com/china-travel-guide/ Chinese wholesale market/mall w 23 Floors. Yes. It's real. It felt like walking thru Alibaba .com lol... I think a lot of the sellers in here are just wholesalers who take orders from sites like Aliexpress.com, alibaba.com, globalsources.com and other wholesale sites around the world.. bc they are always packing up boxes ...... well everywhere around the outskirts of the city of Guangzhou all you see are people moving boxes around haha..... was this better than just scouting for new product ideas on Alibaba.com? Not sure.. sometimes you can get lucky and find that amazingly cool thing.. but that can happen online too.... nonetheless it was a good experience to try out and see what the wholesale scene it all about. ...then we get a bite of some Chinese food, and end it with a preview of the next video, nightlife at O2 club at Party Pier.. click to watch next! WATCH NEXT: http://bit.ly/CHINAvids All the China Travel Videos! (10+ vids: nightlife, food, sourcing & more) - http://bit.ly/CHINAvids Edited by: https://instagram.com/asishvasa/ Music: What you should do: Hit me up & follow for daily stories: 1️⃣ https://snapchat.com/add/pliez1000 2️⃣ https://instagram.com/rileypliez/ 3️⃣ Current & future nomads: Join the LivinThatLife FB group – connect & meet likeminded people, share your stories, tips & projects. 👉 https://fb.com/groups/livinthatlife/ welcome to the channel - Here’s where I’ve been in the past 2 years: asia: http://bit.ly/CHINAvids http://bit.ly/HONGKONGvids http://bit.ly/BANGKOKvids http://bit.ly/CHIANGMAIvids http://bit.ly/SAIGONvivds http://bit.ly/PHILIPPINESvids http://bit.ly/KUALALUMPURvids http://bit.ly/SINGAPOREvids around the world: http://bit.ly/INDIAvids http://bit.ly/DUBAIvids http://bit.ly/COLOMBIAvids http://bit.ly/AMSTERDAMvids http://bit.ly/KENYAvids http://bit.ly/SPAINvids http://bit.ly/PUERTORICOvids http://bit.ly/SEATTLEvids best of: http://bit.ly/AMAZONvids http://bit.ly/STREETFOODvids http://bit.ly/NIGHTLIFEvids #digitalnomad #livinthatlife #travelvlog #onlinebusiness #locationindependent #entrepreneur #4hourworkweek #travelvlog #remotework #traveltheworld #youtubers #travel #vlog tags: guangzhou what to know,guangzhou tourism,guangshou trip,guangzhou travel,guangzhou layover,guangzhou attractions 📝 About this channel: http://livinthatlife.com/about/ 🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴🌴 ☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️   ★ FAQ ★ 1️⃣ ➜ How do you guys afford to travel? We work remotely running our e-commerce business, selling physical products via Amazon FBA. My 'Amazon 101' video is here ➜https://www.youtube.com/playlist?list=PLIsHX7vpse9nOq9QnxAqnHvcmsafqK-_2 My Full Amazon Course is at ➜https://theamazonmethod.teachable.com/ 2️⃣ ➜ What camera do you use? Canon Powershot G7X & iPhone 7 Plus. http://amzn.to/2xeRSBB 3️⃣ ➜ What is a Digital Nomad? Someone who works from their laptop and chooses to travel for fun, and/or because the cost of living is much less in other countries, in order to invest more money into their online business, while having an exotic lifestyle. 4️⃣ ➜ "How do I start? I'm looking to start working remotely." (We started from watching youtube too) Join our Facebook Community ➜ https://facebook.com/groups/livinthatife/ ➜ If you've been looking to do Amazon / physical product selling specifically, I get asked questions every day, that's why I recorded step-by-step videos on how we do private-labeling: ➜ https://theamazonmethod.teachable.com/ ✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️✈️ ➜ 2nd Channel – https://youtube.com/RileyBennett1 – my best daily snapchat stories - expat life, food, fun, photos ➜ AMAZON MARKETING CHANNEL http://bit.ly/LivinThatLifeMarketing Weekly Tips, Tricks & Strategies to make more money online. Find this video valuable? 👍 Click thumbs up & share it on Reddit it helps the channel 🚀❤️🌎
Views: 181348 Livin That Life
Working Effectively with China: Strategies for Success in Management, Marketing, and Communication
An excerpt from RW3 CultureWizard's Client Forum on Working Effectively with China, presented by our Master China Trainer, Barry Spaulding. In this clip, Barry gives strategies for success in interacting with the Chinese in Management, Marketing, and Communication.
Views: 230 culturewizard
How to design your marketing strategy for China?
Are you thinking about expanding with your business or project to China? Then you have to watch this video interview with Justin who is a media expert with more then 8 years of experience in marketing industry in China. You will learn about different ways of entering the local market and how to make your marketing investments smart and efficient! To stay connected follow my Instagram profile about my Chinese adventures @behindchinawithm. Thank you for watching! M
Views: 214 Behind China with M
Marketing Strategies for China's Lower Tier Cities
China Marketing, Chinese Market, China Business For more information visit: www.danaikrokou.com
Views: 20 Danai Krokou
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 362178 ThoughtCatalyst
2018 Best Marketing Strategies
Want marketing tips to grow your business this year? Today, I'm sharing the 10 best marketing strategies for 2018. These are the 10 strategies I'm most excited about this year. Plus, some of my smartest marketing friends are using them too. If you work in marketing, own a business, or want to start a business, you'll love these strategies. After 17 years helping businesses grow (like Facebook, Mint, and AppSumo), I've seen a whole bunch of trends. And I know what's likely to stick or disappear. To help you focus on what works, here are my 10 biggest marketing strategies for 2018: 0:10 Why YouTube is gonna be even bigger 0:50 LinkedIn will be more important than Facebook or Twitter 1:25 Affiliate marketing (it's now 10%+ of our company revenue) 2:52 Owning a Facebook group for maximum attention 3:14 Micro-influencer marketing — inexpensive and effective 4:07 Easier viral marketing 4:56 Better email autoresponders 5:46 The next content upgrade: Free software 7:00 Marketing tool recommendation from the founder of ConversionXL 7:35 A second marketing tool recommendation (from the CEO of HubSpot) Enjoy, and leave a comment below with the marketing strategies YOU'RE trying in 2018. Resources: Get more traffic to your website with viral giveaways: https://kingsumo.com Grow your email list and get more customers: https://www.sumo.com Discounted products to help you work better: https://www.appsumo.com Exclusive marketing tips on my personal blog: https://www.okdork.com Behind-the-scenes pictures on Instagram: https://www.instagram.com/noahkagan My favorite tips to grow your biz on Twitter: https://twitter.com/noahkagan Business strategies on my LinkedIn profile: https://www.linkedin.com/in/noahkagan
Views: 25123 Noah Kagan
Marketing Plan for China
Digital Marketing Plan designed for The Solar Games to launch in China. This proposal was done for a class assignment for Full Sail University
Views: 29 Phillip Mullennax
Digital Marketing Strategies of a Luxury Brand
Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 28659 DigitalMarketAsia
"Entertainment Marketing in China" - Thoughtful China
This week on “Thoughtful China,” host Trevor Lai interviews Richard Lee, CMO for PepsiCo China as well as its JV partner, Tingyi Asahi Beverages, about entertainment marketing in China. They discuss Pepsi’s partnerships with the NBA and other deals that amplify cross-channel marketing strategies both in traditional and digital media, as well as his criteria for choosing new partners and the challenges in working with celebrities in China.
Views: 1018 ThoughtfulChina
Expanding Business Into China - China Market Entry Strategies
Expanding Business Into China Market Entry Strategy - http://2v2u.com/china Are you looking for information about benefits of expanding into China? Is it important for you to get the right details about western business in China? Do you want to get info about expanding market in China? If you are looking to find the best help - you are off to a good start... When searching for the best expert info about expanding into China -  - you will find plenty of tips and useful information here. You are probably trying to find more details and useful info about: - benefits of expanding business into China - western business in China - China market entry strategy - companies expanding into China - advantages of doing business in China - challenges of doing business in China - expanding market in China Get answers to all your questions about benefits of expanding into China... Discover everything you should know about western business in China Get the right expert resources for info for expanding market in China, companies expanding into China, advantages of doing business in China ... Remember... We are here to help! When you need help finding the top expert for expansion into the China market -  - this is your ticket... Ready to get a quote to reach for your massive new market in China? Call us at 778-775-5008 Visit us online: http://2v2u.com/china #BenefitsOfExpandingBusinessIntoChina #WesternBusinessInChina #ChinaMarketEntryStrategy #CompaniesExpandingIntoChina #AdvantagesOfDoingBusinessInChina #ChallengesOfDoingBusinessInChina #ExpandingMarketInChina
How to Market Your Small Business in China on a Shoestring
Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas. This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation. After attending the webinar you will: • Understand the marketing specificities of China; • Be able to give clear direction to your marketing team; • Adapt your main marketing messages to China; • Be able to choose the right communication channels. About the Speaker Julia Bouron-Devos, CEO, MAPPsolution Julia Bouron-Devos has 15 years of experience in marketing, communications and branding in Europe and Asia. During that time, she worked for both international groups as well as SMEs and start-ups so she understands the diverse challenges faced by these companies. She has been based in China since 2006 and has developed a strong local knowledge. In 2014 she created “MAPPsolution” which is a web-based marketing solution aiming to help SMEs develop effective marketing strategies and promotion plans to succeed in China.
Views: 521 EU SME Centre
China Marketing: Digital Ad Agency China Beijing Shenzhen Shanghai
see http://CreativeGuerrilla.co/china to talk to us about Marketing in China. In this video we cover RenRen, Baidu, WeChat Moments Shake Near Me, Weibo, Sina, Tencent, And More. Then we dive into different user account types for Wechat including personal, subscription, service, corporate enterprise, and others.
Chinese Marketing Plan
Views: 2155 toptop M
Why can't India manufacture cheaper products as compared to China? सस्ते और डुप्लीकेट प्रोडक्ट्स
Please Like, Share and Subscribe our channel. ---------------------------------------------------------------------------------- Why are 'Made in China' products cheaper than 'Made in India So the question now is why does their product use so much? have you ever wondered ? Because he is cheap, so why is his product affordable? Why can not India make such a cheap product? Labor is found in the lowest penny in China China's Anual Average Productivity Growth Most Raw Materials at Domestic Level Competitive pricing Expense on innovation or r & d Duplicate product Dumping Strategy Product export in other countries Break the market So what should India do to come forward in this way? 1) Commericial rule, making bussiness easy 2) Improvement in manufacturing and agriculture sector 3) Multispecialist to Labor 4) Export has to be improved, 5) Stop buying their product ----------------------------------------------------------------------------------------------------------- Music by : Fanfare for Space by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/...) Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Constance - The Descent by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100850 Artist: http://incompetech.com/
Business Marketing Idea in China | Azad Chaiwala Show
I saw this very easy and cheap direct business marketing idea. I have seen this tactic being used to market businesses before in the US and London... but never seen it in Dubai or Pakistan/India. Maybe we should start using it to advertise our businesses... we are missing out otherwise. ★★★★★★★★★★★★★★★ Azad Chaiwala | Entrepreneur & Business Growth Hack Expert # Subscribe Here: https://YouTube.com/c/AzadChaiwala # FaceBook: https://Facebook.com/AzadChaiwala # My Website: http://www.Chaiwala.com About Azad Chaiwala, Hello, I'm Azad Chaiwala, a British serial entrepreneur and businessman of Pakistani origin. Having started from nothing, I have have made products and seen them being enjoyed by over a billion people a year. ♥ I thrive in startup level and growth hacking is my key skill. ♠ I spend a lot of time helping youngsters out with practical life coaching via my youtube channel. ♦ My main efforts are concentrated on the youth of my motherlands, India and Pakistan... moreso Pakistan. ♣ Most of my videos are in Urdu (pakistani) and Hindi (indian)... ✯ I'm an arch enemy of useless university degrees, believe learning should not exclusively be left to formal classrooms. ♥ Practical knowledge/experience can never be beaten and is far easier and quicker to acquire. ♠ I teach the reality of How to Find a Job or actual work experience/skills that someone will pay you for. ♦ Via my Channel I share my life experiences, both personal and professional ♣ My ambition is to be doing this full time or atleast 50% of my time. # I aim to share atleast 100 easy business ideas in urdu/hindi. # Answer as many question on how to make money in various industries and by starting your own business. ★★★★★★★★★★★★★★★
Views: 19034 Azad Chaiwala
High Sales Through Low Cost Marketing | GUERRILLA MARKETING | DR VIVEK BINDRA |
In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing tactics that yield maximum results for small business owners. Dr Vivek Bindra also talks about 7 Ideas of Marketing in Low Cost for High Sales. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Attracting Chinese Tourists Through WeChat, Weibo & KOL Marketing
Event cohosted by Mailman Group, KAWO, ParkLU. Sharing and discussing top digital strategies for attracting Chinese tourists Slides: KAWO's 8 tips for better social content in China https://www.slideshare.net/KAWO_Official/kawo-8-tips-for-better-social-content-in-china Mailman Tourism - China's leading full service digital agency for DMOs http://www.mailmangroup.com/ KAWO - #1 China social media platform for DMOs http://kawo.com/en/ ParkLU - The most trusted KOL and influencer marketing platform in China http://parklu.com/
Views: 914 KAWO.com
Social Marketing Strategies in China
Yen-Ching Liu, ZiWen Liu, Yun Li
Views: 637 flipthemedia
L’Oréal in China: Marketing Strategies for Turning Around Chinese Case Solution & Analysis
https://www.thecasesolutions.com/ This Case Is About L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Get Your L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. http://www.thecasesolutions.com/loreal-in-china-marketing-strategies-for-turning-around-chinese-luxury-cosmetic-brand-yue-sai-36593
Chinese Investors! Creating/implementing new sales & marketing strategies & re-branding!
Services from Compass Group International: Creating & training "in-house" sales staff for International Real Estate Developments in expat destinations...no need to have a "listing Broker!" Creating/implementing new sales & marketing strategies...and re-branding! Creating "New" broker/agent relationships in "wealthy" Asian countries! Finding Chinese "cash" buyers/investors for your residential and commercial listings! And, we will locate and establish "new" working relationships with foreign real estate brokers & agents - while representing your organization! Bottomline...Compass will go to wealthy countries like China, Hong Kong, Taiwan, Korea, Japan, Singapore to find these relationships for your organizations! And, we will represent your organization overseas! Compass acts an "extension" for your projects overseas! We are the ONLY consulting firm providing these services for real estate organizations and developers! Compass is based in Central America, North America and Southeast Asia! No one can match our "off-shore" services! Will Roadhouse CEO | Compass Group International Author: Roadhouse 30min Guides Facebook Page: https://www.facebook.com/willroadhouse Podcast Channel: https://soundcloud.com/willroadhouse Instagram: https://www.instagram.com/willroadhouse
Views: 35 Will Roadhouse
Local department stores boost marketing strategies targeting Chinese tourists
Local department stores are getting ready for an influx of Chinese tourists, who are expected to visit Korea when China is celebrating International Workers′ Day from April 30th through May 4th. Korea′s largest department store, Lotte, said Sunday it will begin accepting payments from Alipay, China′s largest payment system, starting Monday. The move will make it possible for Chinese tourists to use mobile apps for their transactions, by placing their smartphone in front of a barcode scanner. Hyundai Department Store, another major retailer, is focusing on its VIP customers. It′s planning to host its Welcome Back program, which offers special privileges to customers... based on purchases they made during previous visits.
Education in China: Marketing Agency based in Shanghai
Do you want to market your school, univesirty or language center to the Chinese Audience ? Gentlemen Marketing Agency is specialized in Education marketing : from Communication / advertsing / digital Marketing ... we help education Businesses to attract Chinese student. More information to our website http://agency.marketingtochina.com/marketing-agency-school-education-china-shanghai/ Our publication http://marketingtochina.com/the-huge-chinese-student-market-and-how-to-attract-them/
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
2012 China Consumer Market Strategies - Panel Discussion
Panelists discuss key findings of the 2012 China Consumer Market Strategies report as played out in their day-to-day business. The Chinese consumer marketplace is quickly growing more segmented and mature, with an increasing number of consumers in top tier cities demanding higher quality products - and willing to pay a premium for them. In stark contrast to last year's results, both Chinese and multinational companies (MNCs) view the opportunities, challenges and trends in the China consumer marketplace similarly leading to heightened competition for the same market segments, according to the report.
Views: 574 AmChamSh
Chinese  Marketing Strategies #1__ PlasKuchkimheng
អាថ៌កំបាំងជាច្រើនត្រូវបានលាតត្រដាងទាំងអស់នៅខាងក្រោមនេះតែមួយគត់!! 102) អធិរាជអនឡាញ : https://www.youtube.com/watch?v=e1CK8Mpr5mM&list=PLZgDCLF5OjDa-vPbBEmIRDSH6CBECm6oE 103) គ្រប់គ្រងលើជីវិត : https://www.youtube.com/watch?v=vKLjxMIYo34&list=PLZgDCLF5OjDb2Wn6S8OVIagTriBKJCFpC 104) វិធីបញ្ចុះបញ្ចូលមានប្រសិទ្ធភាព : https://www.youtube.com/watch?v=scT6cnixzFk&list=PLZgDCLF5OjDZur3Wka5wXCy8lq2ovukWl 105) 32 សំនួរសម្រាប់បទសម្ភាសន៍ការងារ : https://www.youtube.com/watch?v=8IJ76xKndJw&list=PLZgDCLF5OjDYTfCRCGSA4Ftgy83rhBwVL 106) មូលហេតុ 7 យ៉ាងដែលមនុស្សមិនអាចក្លាយជាអ្នកមាន : https://www.youtube.com/watch?v=sxw-a2oRsvU&list=PLZgDCLF5OjDate3g2ku_vPeK94WaiL9pH 107) ជួយឲ្យអ្នកអង្គុយមុខកុំព្យូទ័របានយូរ : https://www.youtube.com/watch?v=ioBlnsTLMF4&list=PLZgDCLF5OjDZEzAb4LgncLKjqfxXiiG7v 108) វាយគ្មិនលើកទឹកចិត្ត : https://www.youtube.com/watch?v=M6pI4M9MzSg&list=PLZgDCLF5OjDa3eK00Baq5fsIKC7Zx85vO 109) ជីវិតមានគុណភាព : https://www.youtube.com/watch?v=awa56qzHv9I&list=PLZgDCLF5OjDbqMXADS42gmlyf2NtEF2D5 110) ផ្សព្វផ្សាយ : https://www.youtube.com/watch?v=HEnhqjYFodY&list=PLZgDCLF5OjDYz5FRILtAhUAHIEC4XergD 111) កម្ទេចទម្លាប់អាក្រក់ : https://www.youtube.com/watch?v=7TSfe1-MdxQ&list=PLZgDCLF5OjDbSJoh7bkeQxnL3i_Kn7kcr 112) បង្កើនថាមពល : https://www.youtube.com/watch?v=Kg3aIZKRzPI&list=PLZgDCLF5OjDaEEEuQwc581bkqibipgOgQ 113) ទាក់ទាញបុរស : https://www.youtube.com/watch?v=Q7wTWfv6P-k&list=PLZgDCLF5OjDZGZOCII9k8_Jqhmap5ve2A 114) ទាក់ទាញនារី : https://www.youtube.com/watch?v=NDaz2PmnokI&list=PLZgDCLF5OjDZ4M4kAB4I05IzAW1tEwbYv 115) លុយចូលពេលគេង : https://www.youtube.com/watch?v=-S1WAWA8J5E&list=PLZgDCLF5OjDZLZ-I0gdo0dZ8PdskhcAz5 115) សហគ្រិនជោគជ័យ : https://www.youtube.com/watch?v=-zF_LHkp-KQ&list=PLZgDCLF5OjDbs6W6fto5hHKRJZSUR__Wy 116) កសាងភាពជឿជាក់ : https://www.youtube.com/watch?v=WiigdVT8-sE&list=PLZgDCLF5OjDbv9n3fgtpU4cEuP0D7zFmm 117) អ្នកលក់អស្ចារ្យ : https://www.youtube.com/watch?v=iA3vSFw0Uio&list=PLZgDCLF5OjDYWXahDwnXQM8zbDKFKllPU 118) ចំណូលចិត្តក្លាយជាការបណ្តាក់ទុនអាជីវកម្ម : https://www.youtube.com/watch?v=yFRtEwT-ElM&list=PLZgDCLF5OjDbfC3um4BjXu6zu0jJrW9qD 119) ផ្លាស់ប្តូរផ្នត់គំនិត : https://www.youtube.com/watch?v=1yu3I3bYQkg&list=PLZgDCLF5OjDZ8bNDyQ4RVo_WsWcrF5CWX 120) កសាងយីហោ : https://www.youtube.com/watch?v=Nml4a8OtF7s&list=PLZgDCLF5OjDbBr5t_4XEh5Klt3U0N7xIS
Views: 137 PlasKuchkimheng
Game of chance as marketing strategy in China
Turn the wheel, get a discount, some present. This is a common business marketing strategy in China. Most Chinese people like to play, to gamble...
Views: 191 China Non-Stop
''Entering the Chinese Market''
Eric Tarchoune, Founder, Managing Director & Executive Coach, Dragonfly Group Ltd. Leaders are all too familiar with the need to adapt to an ever-changing business environment. Eric Tarchoune shares his lessons learned abroad that are critical keys to successful adaptation.
Views: 1612 Dragonfly Group
International Marketing Diploma - Market Entry strategies
http://www.myfreecoursesonline.com/marketing/international-market-entry-strategies SLIDE1 Welcome back to the second part of Module3 where we study market entry strategies SLIDE2 Now that we know what the main entry strategies are, we need to know how to select the best strategy for entering a new country. Remember, each country poses unique risks and rewards and it always pays to do your homework Our objectives are: To look at a theoretical framework that will guide us to make the best entry mode decision; To use the China Luxury market report of an example of how the framework is applied; and to finalise an entry strategy by taking into consideration various factors. It is recommended that by now you will have red the China Luxury report which accompanies this course. If not, please pause the video and do that first. SLIDE3 Companies have to consider BOTH internal and external criteria before deciding which entry mode they will follow. For example, if the GrandPa who owns family run business refuses to sell Franchises in other countries, the company is restricted to hierarchical entry modes. OR, if a country such as India or Brazil does not allow 100% foreign ownership, the LAW would prohibit hierarchical entry modes and require another approach. Internal criteria is COMPANY SPECIFIC and does not depend on the new market itself; External criteria depends in the ENVIRONMENT of the new country. The process will typically start with a PESTEL analysis of the new country (please refer back to the earlier module where we covered PESTEL). The next step would be a POLITICAL risk analysis for which we may use news articles and other reliable research sources. We will THEN consider the Market SIZE and GROWTH RATE, the GOVERNMENT’s level of openness and the COMPETITIVE environment: The degree of competitive rivalry will certainly impact our entry decision. Weighing up the balance of all these factors, will allow the company to reach a decision. In most cases we will seek advice from a law firm IN the new country, or a multi-national law firm in our own country. SLIDE4 As we can see from the China Luxury market report, both INTERNAL and EXTERNAL criteria is taken into consideration. We will no proceed by looking at the EXTERNAL criteria. SLIDE5 The report starts by considering Political intentions and policy making: Research indicates that China is known for protectionism in order to boost its own economy. In the case of luxury brands, import taxes are SO high that CHINESE citizens spend nearly $50 billion annually on luxury goods in Europe to avoid those taxes. We also see that there is a RISK: Where China may be forced to respond to EU solar sanctions through counter sanctions on EU luxury brands. The Chinese government conveyed this in the press. SLIDE6 We continue with Political intentions and policy making Any analyst will understand that that China is a close ally of Russia. The CAUSE and EFFECT relationship in news analysis can be helpful. The analyst will THEN ASK the question: Is it the intention of western governments to eventually impose sanctions on China, as it did with Russia? If the answer is YES, What EFFECT will this have on western luxury brands which exist in China? The more positive news is that China aims to clamp down on counterfeit goods, and that Luxury consumers now have a preference for original products SLIDE7 The next step is to evaluate the ECONOMIC structure and analyze INTERNAL growth patterns: China’s middle-class growth is transforming the nation. By 2022 the upper middle class will have grown at 22.4%, with the poor and mass middle class shrinking SLIDE8 We also find that The geographic center of the middle-class is shifting from the coastal regions to inland China, representing new opportunities in tier 2 cities. This finding will have ENORMOUS impact on our choice of CITIES if we open in China http://youtu.be/GA9mY8hEGDM
Views: 7975 Myfreecoursesonline
Kraft Marketing Oreos Globally
Taken from International Marketing 15th Edition by Cateora, Gilly, Graham. McGraw-Hill. This constitutes fair use as defined below. "Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use"
Chinese  Marketing Strategies #2__ PlasKuchkimheng
ពួកយើងកំពុងតែព្យាយាមស្វែងរកអ្វីដែលថ្មីៗសម្រាប់បងប្អូនដូចខាងក្រោមនេះ! 81) មានទំនួលខុសត្រូវចំពោះអាជីព : https://www.youtube.com/watch?v=EzwVdOzxLwM&list=PLZgDCLF5OjDb_KTSt7rp57zrLh_a-jOOA 82) វិវឌ្ឍន៍បណ្តាញផ្សព្វផ្សាយ : https://www.youtube.com/watch?v=OrLXxQFS4Lo&list=PLZgDCLF5OjDa5Wzu4AIBoZavGNp3xe6Uy 83) បង្កើនការភ្ជាប់នៃបណ្តាញផ្សព្វផ្សាយ : https://www.youtube.com/watch?v=R6YpiuUO-EE&list=PLZgDCLF5OjDZx5xNuRfWG_F0gxw1Y21PN 84) អភិវឌ្ឍន៍ Instagram : https://www.youtube.com/watch?v=V_G2Eq9OuUc&list=PLZgDCLF5OjDZo83eUNbZWQGTwLlHpcZug 85) អត់ធ្មត់ : https://www.youtube.com/watch?v=L_AGvGkRdwA&list=PLZgDCLF5OjDaEM9ED9BRPuSpq_d0KcNBi 87) អភិវឌ្ឍន៍ Facebook Page : https://www.youtube.com/watch?v=kwitb67KDCs&list=PLZgDCLF5OjDaiyHgymD4s6mbMywKu4fBz 88) ទម្លាប់ធ្វើឲ្យអ្នកមិនអាចក្លាយជាសេដ្ឋី : https://www.youtube.com/watch?v=sm15MV2-J6Y&list=PLZgDCLF5OjDYD4X7nJZ--IlG4lclehtC0 89) អ្នកក្រ អ្នកមាន : https://www.youtube.com/watch?v=RFfFv6ELCdw&list=PLZgDCLF5OjDbxsn4ChRjM39SmO1ZnvKvS 90) អភវឌ្ឍន៍ YouTube : https://www.youtube.com/watch?v=YMub-pOgbKA&list=PLZgDCLF5OjDang-kvqAUOGxOHJTCuBwMe 91) សារះសំខាន់នៃការបង្កើតទីផ្សារតាមអ៊ីនធឺណេត : https://www.youtube.com/watch?v=S19DYnu6-qk&list=PLZgDCLF5OjDbWu-_R0D7yGxKB-x0SEYip 92) ជួយថៅកែ : https://www.youtube.com/watch?v=ZOGaHSmWjqg&list=PLZgDCLF5OjDZDpxJwaZfXGYoRBikhgzcI 93) ផ្លាស់ប្តូរខ្លួនឯង : https://www.youtube.com/watch?v=eI51_HMWUvQ&list=PLZgDCLF5OjDZibxpviXuFc_JVsPqdRL_H 94) ប្រយោជន៍នៃការផ្សព្វផ្សាយតាមអ៊ីនធឺណេត : https://www.youtube.com/watch?v=kDPcjrCHasU&list=PLZgDCLF5OjDbUX6RGMX1fZjcepuL2Moz9 95) ដំបូន្មានពីសហគ្រិន : https://www.youtube.com/watch?v=RyVYg_r-PNU&list=PLZgDCLF5OjDZ3EHZUlPQ-lLsMdBShlCV1 96) ធ្វើលំហាត់ប្រាណខួរក្បាលដើម្បីការគិតប្រសើរ : https://www.youtube.com/watch?v=V-4O4XxUzQ8&list=PLZgDCLF5OjDZBCRqyAPZLpbvLI5zROorB 97) បង្កើតគម្រោងធំ : https://www.youtube.com/watch?v=CIhZn5NUero&list=PLZgDCLF5OjDa2im1h7skwQ9GBjhcC3t-C 98) ទីផ្សារប្រព័ន្ធអ៊ីនធឺណេត : https://www.youtube.com/watch?v=1VUP-si8i00&list=PLZgDCLF5OjDbMytOn8HYovKRe92UHZc11 99) សរសេរគម្រោងអាជីវកម្ម : https://www.youtube.com/watch?v=562r9c0oDKA&list=PLZgDCLF5OjDY3GCSVbuJ-cKMLKRRE6Mbf 100) អ្វីដែលគ្រូគួរបន្ថែម : https://www.youtube.com/watch?v=_7AZvwBXPic&list=PLZgDCLF5OjDYp0-QPI0jz0HHJBeOMyOmF
Views: 125 PlasKuchkimheng
How to develop a robust digital marketing strategy in China
Internet and mobile phone growth in China has been a remarkable phenomenon over the last decade. By the end of 2011, China counted 513 million internet users and more than a billion mobile phone users. This has contributed to China becoming the world's largest market for online selling in terms of the number of online shoppers and forecasts indicate that the market will grow to some USD 176 billion by 2014. With such an audience and trends, one cannot afford to ignore the rise of the online realm to promote their brands, products and services. Join this webinar and discover: • Why EU SMEs should be considering digital marketing in China? • Ways to promote your brands and products online and particularities in China. • How to capitalise on e-markets, social media and Search Engine Optimisation (SEO) in China? • Case studies, best practices and tools of digital marketing a la Chinese.
Views: 569 EU SME Centre
Global Business Leadership in China - International Market Entry Strategies | MeetTheBoss
Spencer Green has experience of starting an international business but as China begins to build it's economy is it the same over in the Orient as it is in the West? Green discusses his experience of global business leadership in China. For more videos on international market entry strategies, visit http://www.meettheboss.tv Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
Views: 1427 MeetTheBoss
L’Oréal in China: Marketing Strategies for Turning Around Yue Sai Case solution
https://www.thecasesolutions.com This Case Is About L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Get Your L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue SaiCase Solution at https://www.thecasesolutions.com/loreal-in-china-marketing-strategies-for-turning-around-chinese-luxury-cosmetic-brand-yue-sai-36593
Working Effectively with China:  Strategies for Success (2/3) -- Marketing
From RW3 CultureWizard's Client Forum on Working Effectively with China, presented by our Master China Trainer, Barry Spaulding. In this clip, Barry gives strategies for success in China in the field of Marketing For more info, please visit: http://rw-3.com, or e-mail us at [email protected]
Views: 99 culturewizard
New Digital Tools for Chinese Tourism Marketing
Staying competitive in tourism marketing to China necessitates fresh strategies and innovative technologies to help you spread your message as far and effectively as possible. At this edition of our monthly webinar series, learn about new digital tools to enhance B2B training for the Chinese travel industry and better service clients with AI-assisted messaging. Discover how tourism marketing is evolving thanks to technological innovations, and how Dragon Trail Interactive’s newest platforms – Kankan Talk and CTA Live – can help you build on and enhance your current approach to the Chinese market.
In-Destination Experiences: Changing Consumer Trends and Marketing Strategies
In this month’s webinar, we will be joined by Xu Cong, Commercial Lead – Outbound Travel from Chinese OTA and lifestyle brand Meituan-Dianping. Find out what kinds of in-destination activities and experiences are most popular with the Chinese outbound tourism market, and how the maturation of this market and shift to FIT leads to new opportunities for businesses, from museums and theme parks to restaurants and sporting events. The webinar will also cover strategies for marketing and sales for these in-destination experiences. Meituan-Dianping is a lifestyle app with more than 320 million annual active individual customers and valued at $30 billion USD. Focused on bridging the gap between the online-to-offline, Meituan-Dianping is extremely popular for ordering food, booking movies and restaurants and is gearing up to be a colossal player in travel. In 2017 it was one of the four most used apps to read travel guides, and last year it sold 200 million room nights. The company was formed through a merger between China’s top two local commerce platforms. Beyond providing a platform that lets physical retail stores tap the internet for business, it is aggressively moving into ride-sharing in China where it hopes to rival Didi thanks to a USD 4 billion investment that closed last year.