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Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 111566 Brian G Johnson TV
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2534054 Rene Brokop
What makes apple's marketing unique?
 
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http://www.globalintegra.com/blog/ What your small business can learn from apple's marketing strategy. Apple's marketing strategy is powerful and has made them the success story they are. Apple uses unique marketing techniques. What is unique about apple's marketing technique? This video deconstructs apple's marketing secret! You can apply this in your small business marketing. Who are we? We provide outsourcing services specifically for small businesses. We provide bookkeeping, customer support, virtual assistant, telemarketing and web development outsourcing services to small businesses. Contact us to find out how we can help you. For more such fun and insightful videos, visit our blog http://www.globalintegra.com/blog
Views: 42636 IntegraGlobalSolns
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1554731 PolyMatter
The Golden Circle: Why Does Apple Command Loyalty?
 
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Complete Premium video at: http://fora.tv/conference/biztechday_ny_2010 How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. ----- "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears. Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand: * How to build, inspire and empower your team * How to build a company with true purpose that will inspire action * How to communicate your purpose, cause or belief Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.
Views: 212337 FORA.tv
Apple - Perspective
 
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Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3284448 Apple
Apple's Successful Marketing Strategies
 
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Apple has one of the best marketing campaigns in the world. It is so successful that the Apple Watch cannot fail on these grounds. Even before the release of the Apple Watch, hints of success are already present.
Views: 3344 Cory O'Donohue
Apple's Advertising Secrets
 
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it's not jony ive. Apple's secrets to advertising and marketing lie in a man you probably have never heard of before. Mike Markkula. Find out more in this week's Coffee Break! Music Used: Artist: JaFunk Song: This Thing Soundcloud: https://soundcloud.com/jafunkofficial Artist: Letskey Song: 500 SPECIAL: Dance MaCrabe! THANK YOU! Soundcloud: https://soundcloud.com/letskey Videos Referenced: http://www.youtube.com/watch?v=_WpHiQalEig http://www.youtube.com/watch?v=qStdSMad6TY&index=39&list=PLHFlHpPjgk71-8cHGcN7GpjIimFcVIC4X http://www.youtube.com/watch?v=5_pMx7IjYKE&list=PLHFlHpPjgk71oZFqrr4VWF33NrZaky9Ff&index=17 http://www.youtube.com/watch?v=WlYC8gDvutc&index=19&list=PLHFlHpPjgk71oZFqrr4VWF33NrZaky9Ff&t=8s http://www.youtube.com/watch?v=BQ4ak4eM_Ac http://www.youtube.com/watch?v=eksRmNNewls http://www.youtube.com/watch?v=1-oIL9cLHDc http://www.youtube.com/watch?v=H6LlTikerBs&t=25s http://www.youtube.com/watch?v=CEW4D_CERkE http://www.youtube.com/watch?v=_ynXKHC9Wo4 http://www.youtube.com/watch?v=RNKyErEjxiE http://www.youtube.com/watch?v=RgBDdDdSqNE http://www.youtube.com/watch?v=Q6dsRpVyyWs http://www.youtube.com/watch?v=sbios0u2Px8&t=7s
Views: 173077 Coffee Break
Marketing Strategy Analysis:Apple
 
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Dr. Winter
Views: 6213 katarina McKnight
7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206
 
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In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu -~-~~-~~~-~~-~- Please watch: "The 6 Biggest Marketing Trends for 2019 (And How to Use Them!)" https://www.youtube.com/watch?v=1ccaSiT7QsU -~-~~-~~~-~~-~-
Views: 283 Growth Everywhere
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 127790 Graeme Newell
Apple's Corporate Strategy
 
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Dr. Perez project 2
Views: 250 Michael Puzzuoli
WWDC 2013 - Intro Video - Apple's Product Strategy
 
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Follow me on Twitter: https://twitter.com/TechGuy1212 All rights reserved to Apple Inc. 2013. This video has been uploaded for educational purpose, in terms of product strategy and the approach that Apple is taking towards it's products. Please note this video was also used during the opening of the October 2013 event, but originally aired at WWDC 2013, hence name of video and upload date. Due to technical difficulties, the rest of the WWDC keynote can not be uploaded onto my YouTube channel. I'll leave links below of the content I was trying to upload that other people have successfully uploaded.
Views: 45010 TechGuy 1212
The Best Pricing Strategy - The Apple Way
 
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Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 29666 Success Matters
Apples marketing mix
 
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Views: 92 John Ceroli
Apples Marketing Strategy - iPhone, iPad, MacBook Pro
 
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http://www.hackersgalley.com I talk about Porter's 3 generic strategies and where I think Apple has positioned themselves and how it has made them successful in their marketing the iPhone and iPad as High-End Products.
Views: 1312 Nerd Frequency
Apple - iAd - Silver Marketing
 
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iAd - Silver Marketing
Views: 403 tano9999
Design Thinking and Innovation At Apple
 
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A Harvard business case: Winner of a 2013 ecch Case Award. It describes Apple's approach to innovation, management, and design thinking
Views: 59726 Wei Li
Apple Shifts Marketing Staff to Boost iPhone Sales
 
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Dec.04 -- Apple Inc. is experimenting with iPhone marketing strategies it rarely uses to boost sales of its flagship product. Bloomberg's Mark Gurman reports on "Bloomberg Technology."
Views: 5569 Bloomberg Technology
Apples for the Wholesale Market
 
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To keep up with consumers’ changing tastes, growers should routinely replant orchard blocks with new apple cultivars. In this video, we will discuss cultivars well suited for wholesale marketing. These are apples consumers will recognize the names and enjoy the tastes of, and many of them will hold up well in storage and shipping.
Views: 2938 Penn State Extension
Apple's Genius Marketing Strategy -Ep.4
 
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In this episode of the AquaBlack Podcast, host AquaBlack and co-host Kweku, talk in depth about genius marketing strategies. We talk in specific about apple and the marketing strategies the company has employed to stay ahead of competition. We deconstruct the language apple used in marketing as well as many other strategies. ********NOW Available on the Podcast App : And iTunes************ https://itunes.apple.com/us/podcast/apples-genius-marketing-strategy-ep-4/id1320684019?i=1000397169407&mt=2 *****************************[ Instagram ]*************************** https://www.instagram.com/mj_slam
Views: 64 AquaBlack
Strategy of Apple: Past, Present, and Future
 
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University of San Francisco School of Management guest lecturer Alejandro Ruelas-Gossi considers Apple's genius business tactics and the importance of strategy. He discusses how Steve Jobs set Apple apart, Apple's transition to Tim Cook, and what Apple should do to set itself up for success in the future. Alejandro is an esteemed lecturer on Strategy in business schools around the world: Oxford University, IESE, Duesto Business School, Said Business School, & Rotterdam School of Management. He has published many articles for Harvard Business School Publishing & the Financial Times - cited in several languages.
Views: 4889 USFManagement
The Grand Theory of Amazon
 
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Join Dollar Shave Club for only $5 http://www.dollarshaveclub.com/polymatter Thanks to sponsor Dollar Shave Club, new members get their 1st month of the Daily Essentials Starter Set including trial-sized versions of their Body Cleanser, One Wipe Charlies’ Butt Wipes, and Shave Butter along with their Executive Razor for only $5 with free shipping. Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter Amazon sells everything from streaming video to organic grapes, and it’s all part of a large (likely successful) strategy to dominate the entire consumer market. *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. Credits Music is by Varsity Star: https://varsitystar.bandcamp.com/releases and the Varsity Star Facebook is https://www.facebook.com/varsitystarmusic/ The biggest source of inspiration for this video is the wonderful Ben Thompson's analysis of Amazon at https://stratechery.com - highly recommended. “wasted” GTA font used under a free license: https://www.dafont.com/pricedown.font SEC report from Amazon, including its competitors: https://www.sec.gov/Archives/edgar/data/1018724/000101872416000172/amzn-20151231x10k.htm https://www.usatoday.com/story/tech/news/2016/12/29/amazons-patent-flying-warehouse/95951942/ http://money.cnn.com/2017/02/28/technology/amazon-web-services-outages/index.html http://money.cnn.com/2017/08/23/technology/amazon-education-tenmarks-writing/index.html https://www.usatoday.com/story/tech/news/2017/02/28/amazons-cloud-service-goes-down-sites-scramble/98530914/ https://www.tomshardware.com/news/Amazon-Kindle-Cost-Production-Supplies-Parts,13953.html https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html http://www.businessinsider.com/amazon-prime-member-numbers-revealed-2018-4 https://www.cbinsights.com/research/report/amazon-strategy-teardown/ https://a16z.com/2014/09/05/why-amazon-has-no-profits-and-why-it-works/ https://techcrunch.com/2017/05/14/why-amazon-is-eating-the-world/ https://www.usatoday.com/story/tech/talkingtech/2017/03/01/amazon-control-internet-aws-cloud-services-outage/98548762/ https://www.forbes.com/sites/quora/2017/11/13/to-what-extent-are-amazon-and-google-competitors/#773520114267 https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980 https://www.economist.com/briefing/2017/03/25/are-investors-too-optimistic-about-amazon https://www.economist.com/leaders/2017/03/25/amazon-the-worlds-most-remarkable-firm-is-just-getting-started https://www.cnbc.com/2018/01/24/amazon-pharmacy-team-expanded-to-more-than-30-leerink.html https://stratechery.com/2018/amazons-go-and-the-future/ https://stratechery.com/2016/the-amazon-tax/ https://stratechery.com/2018/amazon-health/ https://stratechery.com/2014/losing-amazon-religion/ https://stratechery.com/2013/amazons-dominant-strategy/ https://www.entrepreneur.com/article/197608 https://www.nytimes.com/2018/05/16/technology/moviepass-economy-startups.html https://www.wsj.com/articles/amazons-newest-ambitioncompeting-directly-with-ups-and-fedex-1474994758 https://www.investopedia.com/articles/investing/031116/making-sense-amazons-move-logistics-amzn.asp https://www.investopedia.com/articles/investing/020515/why-amazon-needs-dump-ups-and-fedex-amzn-fdx-ups.asp https://www.amazon.com/gp/product/B00LT3L7AO/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00LT3L7AO&linkCode=as2&tag=sgtsnu-20&linkId=YN4RE2ODX35ZZBNQ http://markets.businessinsider.com/news/stocks/amazon-stock-price-here-are-the-4-industries-wall-street-thinks-amazon-will-destroy-the-fastest-2017-9-1002426699 https://venturebeat.com/2017/07/17/amazon-tanks-blue-aprons-stock-with-one-trademark-filing/ https://www.greenwichtime.com/technology/businessinsider/article/Blue-Apron-got-Amazoned-before-it-even-became-a-11255872.php https://www.investopedia.com/news/amazon-launches-amazon-cash-amzn-wmt/ https://www.fastcompany.com/3038252/the-economist-trades-in-henry-kissinger-for-googles-eric-schmidt https://www.investopedia.com/articles/company-insights/092016/7-worst-products-amazon-ever-had-amzn.asp http://www.bloomberg.com/news/2013-10-24/amazon-revenue-tops-estimates-before-holiday-quarter.html https://www.nytimes.com/2017/10/20/opinion/how-amazon-took-seattles-soul.html https://thenextweb.com/mobile/2011/09/28/amazons-bezos-we-worked-hard-to-charge-you-less-for-kindle-fire/ https://www.wsj.com/articles/amazon-welcomes-teens-with-new-parent-controlled-shopping-allowance-1507726803 https://www.bloomberg.com/news/articles/2018-05-10/amazon-is-said-to-halt-google-shopping-ads-as-rivalry-heats-up https://stratechery.com/2018/divine-discontent-disruptions-antidote/ http://fortune.com/longform/amazon-groceries-fortune-500/
Views: 1257361 PolyMatter
Steve Jobs response to Apple's new strategy
 
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Steve Jobs response to Apple's new strategy
Views: 5124 Taher Alblowe
Apple Is Now A 'Luxury' Not 'Technology' Brand
 
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Qing Wang, of Warwick Business School, is a Professor of Marketing & Innovation. She researches luxury brands and is Co-Director of the Warwick Luxury & Innovation Hub. Professor Qing Wang said: "The iPhone X represents Apple’s second attempt at the ‘new luxury’ market after the failure of its gold Apple Watch. "To date, Apple products seem closer to fashion goods than luxury goods. But with its latest attempt with iPhone X and its high price tag, in my view it is moving away from a technologiy brand to a new luxury brand, and this time it looks like it might pull it off. "It sounds expensive for a phone, but Apple is still a trendsetter in terms of design and aesthetics for technology officiandos, so its chances of success are much greater than its step into the luxury watch market, which saw its gold watch pulled less than a year after its launch. "The only truly luxury mobile phone brand currently in the market is Vertu, which has a price tag of $10,000. "Instead of competing with Vertu, this time Apple is pinning its hopes on the idea that there is a gap in the mobile market between the traditional luxury and the fast fashion products. "This gap in the market is termed the ‘new luxury’, which is an emerging luxury category that the US companies seem particularly good at – Michael Kors, Coach and Tesla, to name just a few." ================================================ Videos: http://www.youtube.com/user/BusinessComputingTV Website: http://www.businesscomputingworld.co.uk Twitter: https://twitter.com/bcwuk Facebook: https://www.facebook.com/BCWUK/ LinkedIn: https://www.linkedin.com/company/bcw Newsletter: http://mad.ly/signups/64349/join/ ================================================
Views: 303 BCW
Case Study On Apple | BCG Matrix | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra talks BCG Matrix and explains it with Apple Products as Example. He also talks about product portfolio and how to decide which product to divest and where to invest. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Marketing plans for Kalei apples
 
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APAL's Garry Langford who is commercialising the new Kalei apples explains the domestic marketing plan for the new variety. More information available at http://www.kaleiapples.com.au/. This video has been produced by APAL and was funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and funds from the Australian Government
Huawei's strategy for a crowded global smartphone market
 
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Chinese smartphone makers got more aggressive in carving out market share. So far, they've gained significant ground against the Samsungs and Apples of the world. Huawei's already the fifth biggest phone maker, and it hopes to leapfrog their rivals with their new line of budget smartphones. CCTV America's Mark Niu spoke with Huawei Honor President Jeff Liu about standing out in an increasingly crowded market.
Views: 881 CGTN America
Aim Global Marketing Plan..
 
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Aim Global Marketing Plan.. Questions? Contact Me: 0905-773-7319 or add me on Facebook.. [email protected] https://www.facebook.com/notes/apple-d-angeles/apples-opportunity-plan-presentation/1521487818089689
Views: 150 apple angeles
How To Grow An Apple Tree From Seeds - Growing Apples Fruits - Planting Dwarf Fruit Trees - Jazevox
 
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How to plant an Apple fruit. How to grow an apple tree from seeds harvested from an apple fruit that you buy from the grocery store or farmers market. Quick and easy DIY (do-it-yourself) way of growing apples or fruits, or planting dwarf fruit trees in your backyard or farm. We planted the apple seeds around March and the apple seedlings pop-out around first week of April. Please note that planting zones may have effects on the time growth of the seeds / seedlings. More GARDENING videos, SUBSCRIBE here: http://www.youtube.com/user/gardenersland?sub_confirmation=1 FREE GARDENING Newsletter (click link to sign up) http://forms.aweber.com/form/88/788540788.htm My T-SHIRT Designs (Thank You for your support!): My Baby Barks Dog Shirts Funny Dogs T-Shirt Pets Graphic Tee http://amzn.to/2D3pmq2 Love Hate Joy Time Life Math Printed T-Shirt Tee Shirts Mens http://amzn.to/2D3jRr9 Star & Stripes T-Shirt Geometric Abstract Art Fun Tee Shirts http://amzn.to/2D3poya *** My ORIGINAL COOL T-SHIRTS designs *** https://www.amazon.com/gp/search?ie=UTF8&tag=ytvid-gardenersland-20&linkCode=ur2&linkId=b1dba3e6d41501e2fd2edc0e7c0a00c2&camp=1789&creative=9325&index=apparel&keywords=jazevox *** GARDEN ESSENTIALS TOOLS *** Fiskars 28 Inch Bypass Lopper (91466949J) http://amzn.to/2bDvl6k Fiskars 32-Inch PowerGear Bypass Lopper http://amzn.to/2bs25AA Fiskars Traditional Bypass Pruning Shears http://amzn.to/2bsveM4 Fiskars 3 Piece Softouch Garden Tool Set (7067) http://amzn.to/2bSEhp4 Garden Hose Nozzle - Hand Sprayer - 8 Pattern Adjustable, Heavy Duty Metal Construction - Slip Resistant - With 3 Washer http://amzn.to/2bKdJZX *** More BACKYARD GARDENING /FAMILY FARMING VIDEOS below: How to GROW PINEAPPLE from CROWN (2nd version) http://youtu.be/_1lv1NKpg-8?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL How To Plant STRAWBERRUES in TOPSY TURVY http://youtu.be/OXQZw3F-nms?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL HARVESTING PEACHES (1st video) http://youtu.be/nyi-TAqDkMk?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL How to GROW PINEAPPLE SEEDS http://youtu.be/6mNYoX4EqsI?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL GROWING GRAPES (Thompson Seedless Grapes Green Varieties) http://youtu.be/pilnAxyT88U?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL HARVESTING GRAPES (Thompson Seedless Grapes Green Varieties) http://youtu.be/usfdnal5V2E?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL Growing GREEN RED BELL PEPPERS from FRESH SEEDS http://youtu.be/-BTyP_Qf1ck?list=PLYZJXh02kTj3LUQy1kCNhIUcPErNHCPsL (GARDENING TIPS n IDEAS) How to GROW CANNA FLOWER From SEEDS (2nd version gardenersland) http://youtu.be/hNEvs-rcFVM?list=PLYZJXh02kTj3t1WXsI9Wwv29BIWv75l6v *** YouTube CHANNELS - please SUBSCRIBE: https://www.youtube.com/gardenersland https://www.youtube.com/homeycircle https://www.youtube.com/dogscircle https://www.youtube.com/jazevox https://www.youtube.com/fiftystatestravel https://www.youtube.com/diycreativecreations https://www.youtube.com/channel/UCe0xbd4EMX67PE0wVcVYKvw (DIYdoers) https://www.youtube.com/channel/UC3lCHkhz1O3G_KnZKSHRy0Q (doingE) *** BLOGS: http://www.HomeyCircle.com http://www.GardenersLand.com http://www.ExpressInStyle.com http://www.FiftyStatesTravel.com http://www.DogsCircle.com http://www.DoingE.com http://www.DIYDoers.com http://www.DIYCreativeCreations.com *** Tropical Smoothie Recipes BOOK (Official Video AD) https://youtu.be/kFqbxSBCCwk *** ABOUT ME Jazevox http://www.jazevox.com Kindle BOOKS / eBooks For Sale at Amazon: https://www.amazon.com/author/jazevox *** Jazevox Book / eBook - click link below: Tropical Smoothie Recipes - Fruits And Vegetables Smoothies http://www.amazon.com/dp/B01588CSJO (book link) https://youtu.be/kFqbxSBCCwk (official video ad) How To Save Money Buying Groceries - Money Saving Tips On Grocery Shopping, Ways To Get Grocery Coupons http://www.amazon.com/dp/B01A0VB3QS (book link) How To Create A Blog - Blogging For Beginners - Blogger Versus WordPress Blogs http://www.amazon.com/dp/B01C5Y247U (book link) How To Get Real YouTube Views On Your YouTube Video, and Free Subscribers - Internet Marketing Strategies http://www.amazon.com/dp/B013QB36LY (book link) How To Make A YouTube Channel - YouTube Video, Broadcast Online With Videos: Internet Marketing Strategies http://www.amazon.com/dp/B014RSSF2A (book link) https://youtu.be/ioZzRo_jc3g (official video ad) *** This YouTube VIDEO link: https://youtu.be/5CKiCB3abtI *** If you made it all the way here, please don't forget to LIKE, COMMENT, SUBSRIBE and SHARE below :-) Appreciate it! *** DISCLAIMER: This video description contains an affiliate link(s). If you click on one of the product links and purchase through it, I will receive a small commission, but it cost you no additional money. This will help support this channel and allow me to continue to make videos like this. I truly appreciate your support! *** I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
Views: 2165730 GardenersLand
Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
 
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Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 5503858 TEDx Talks
International Marketing Blunder 14: Apple
 
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Blunders are numerous and common occurrence in international marketing. Here is a classic example to illustrate my point Apple antenna-gate affair, was an episode in Apples history they would wish to forget. It occurred when iPhone 4 owners reported that signal strength plummeted and calls were interrupted if they touched the newly-redesigned smartphone in certain ways. Created at http://www.b2bwhiteboard.com
Views: 290 B2Bwhiteboard
Day 4: Apple's Marketing Comeback
 
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Day 4 of the 5 Day Social Media Fitness Challenge: Apple's Marketing Comeback Diving into three different Apple commercials which shows how Apple used Education, Entertainment, and Empowering content to engage consumers, grow customer loyalty, and drive sales. Still need more? Continue on to Day 5 of the 5 Day Social Media Fitness Challenge or learn more about the Social Media Fitness Gym http://organichybridsocialmedia.com/
IPhone Marketing: How To Increase Your Business Using Key Stratagies
 
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Key Lessons From Apple, Netflix, and Google... How to Fail Fast, to Stay Current! Adrian Adapoe - Digital Strategy and Brand Consulting Website: http://www.adrianadapoe.com LinkedIn. http://lnkd.in/FPgytv
Views: 5019 Adrian Adapoe
Marketing Strategies Season 02 Episode 22
 
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CES video: https://vimeo.com/251879046 The Opportunity • Intro • Today we are going to do something a little less scripted • Want to talk about the massive opportunity that exists for forward thinking hearing health care professionals • Let’s start with how any business succeeds- it’s all about attention - capturing the consumers attention at the lowest possible cost, then leveraging that attention to provide perceived value • Two MAJOR events have occured that have created unprecedented attention around hearing loss • The passage of the OTC hearing aid law...and • Apple airpods & iOS 12 - announced on stage at Apple's annual developers conference. One of those unannounced features could be a game changer for those hard of hearing: Cupertino's upcoming mobile platform will make AirPods compatible with Apple's Live Listen assistive hearing app. • Both of these events have been received with mixed reaction • Forward thinking professionals see these as remarkable fantastic opportunities! • If you haven't seen our video addressing the awesome opportunity the CEO of the Consumer Electronics Assoc keynote speech at CES this year - check it out! Link in the description of this video. CES video: https://vimeo.com/251879046 • So why are these two events- both which could threaten the hrg care professionals market - so exciting? • ATTENTION ATTENTION ATTENTION! • Apple, media, CEA, CES- all created attention around the topic of hearing loss • Now it’s approachable • Now it’s accessible • WHy does this matter to professionals? • Barriers of entry reduced, but friction to solution increased based on vast number of choices. • Soon will be hundreds if not thousands of options • Creates new challenge- increased choices - hard decisions on what is best • This is where the forward thinking professional wins! • Using tools to leverage the attention the passing of the OTC hrg aid law and apples announcement of their live listening app then showcasing their expertise in helping patients navigate these choices differentiates you as the professional. • DO NOT MISS this opportunity! • I implore all hearing care professionals to reach out for help to create communication campaigns that take advantage of this once-in-an-industries lifetime opportunity • All our groovy websites: • http://cleardigitalmedia.net/ • https://hnn2go.com/ • https://kic2go.com/ • https://www.ent2go.com • http://www.patient-poll.com • http://info.clearsounds.com/CDM_360 • • Interact with us: • Twitter: @cdmdigsignage • Facebook: facebook.com/ClearDigitalMedia • Instagram: clear_digital_media • Email: [email protected]
Iphone Marketing Plan | How We Make Money Using Iphones Ads | CellPhone Cash System
 
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http://IphoneCash.MVRMoneyMakers.com/ Iphone Marketing. On my website you will Find The Exact Iphone Marketing Plan That my students implements and me use to Make Money on complete Autopilot Using Iphone Marketing. The Potential of Cell Phone Ads Will Shock You. Use Maverick CellPhone Ads Marketing Strategy! Learn How To Advertise Using AdMob and Make as much money as you Want with ClickBank Products. Discover The Most Effective Step By Step Money Making System In Existence... "Gurus Said It Was Impossible To Make Money With Just A Cell Phone, But It is Now Proved They were Wrong. $328,707.47 Profit In The First Month! "Guaranteed to work even if you're "un-motivated"... In fact, it's best if you only put in an hour or so per day! I think you will really like this! Related Searches: cell phone cash coaching cellphone marketing make money maverick makers quick easy step by phones Mobile Marketing sms text video tutorial cell phone cash cell 2009 iphone apple iphone iphone iphone 3.0 iphone 3g iphone 8gb iphone apple iphone mac iphone marketing iphone os 3.0 iphone store marketing manager marketing plan iphone marketing strategy novedades 3.0 iphone
Views: 1044 MVMoneyMakers
Why doctors are worried about the Apple Watch EKG
 
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The Apple Watch Series 4 learned a new trick: it can now perform an EKG, or electrocardiogram. It’s a test that can detect heart problems, and it could save lives. But it could also have some unintended side effects: self-diagnosis, false positives, and other headaches for doctors and hospitals everywhere. We took the new EKG feature for a spin, tested it against a hospital-grade machine, and spoke to a doctor about how consumer gadgets could change heart health. Read more here: http://bit.ly/2sp8C8d Subscribe: http://bit.ly/2FqJZMl Like Verge Science on Facebook: http://bit.ly/2hoSukO Follow on Twitter: http://bit.ly/2Kr29B9 Follow on Instagram: https://goo.gl/7ZeLvX Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Subscribe to Verge on YouTube for explainers, product reviews, technology news, and more: http://goo.gl/G5RXGs
Views: 434854 Verge Science
Steve Jobs - Apple Product Matrix Strategy 1997
 
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Steve Jobs talks about reducing the number of products at Apple during his 1997/1998 rebuilding of the company.
Views: 24543 JackIsBack15
Mac Book Ad (Marketing Plan Project)
 
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Marketing plan project ad for Mac Book Pro.
Views: 155 Tunde Obafemi
La Ronde Apples
 
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An orchard located near New Zealand's largest city has rethought its marketing plan
Views: 12 Rural Delivery
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 323099 Bitesize Business School
Marketing Strategies for Small Businesses
 
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www.plumdirectmarketing.com Anyone can market blindly. Is your message the best it can be and are you reaching the appropriate people? Find out how! The Weekly Seed- Plum Direct Marketing Blanket Marketing Vs. Target Marketing She will be starting a weekly educational series- Marketing Brainstorming, Unfiltered. We hope you join us often. Facebook: https://www.facebook.com/PlumDM LinkedIn: https://www.linkedin.com/company/plum-direct-marketing
Views: 708 PlumDM
Apple Vs Microsoft; Marketing Principles Project
 
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Apple vs Microsoft; The way both use Digital Marketing and Social media demonstrated in a visual.
Views: 164 Sobhi Achkar
Planet of the apps | Content marketing strategy
 
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Planet of the apps | Content marketing strategy In this video, I talk about Apples Planet of the apps, exploring the idea and how we can apply this to our businesses. A Content marketing strategy is a must for entrepreneurs and businesses because it provides the business with a way of acquiring leads and customers. ---------------------------------- Sign up today with InMotion Hosting and get 57% OFF on hosting and full access to my Divi and WordPress courses for free. https://makuniversity.com/hosting BUY DIVI 3.0 HERE https://makuniversity.com/divi 50% DISCOUNT ON DIVI 3.0 BEGINNER COURSE COUPON CODE DV50 https://makuniversity.com/db3
Views: 1861 MAKTV
How To Market New Products Or Services
 
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Okay, so I’m gonna be upfront with you. I really don’t read a lot of marketing books. Sure, I devoured all the classics. Still, for the life of me I couldn’t name the latest and greatest marketing and advertising book topping the best-seller list. But you’re a marketing Wizard, you say. How can this be? Oh, no! I’ve been exposed as a fraud. I dunno. Maybe it’s the non-conformist in me. More likely than not, it’s because I want to know the root of an idea’s origins. I want to know WHY something works. So I’ve developed my persuasive prowess by studying neurology, psychology, biology, and the arts. That’s probably how I stumbled upon a little-known research book titled, Diffusion of Innovations by Everette M. Rogers. It’s a book every Marketing Wizard should read. And it definitely ranks as a classic. Diffusion of Innovations: http://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091/ref=sr_1_1?s=books&ie=UTF8&qid=1408307729&sr=1-1&keywords=diffusion+of+innovations Now, don’t get your undies in a bunch about the “innovations” part of the title. Yes, when Roger’s speaks of innovations, he’s referring to new products or services being introduced to the marketplace. But, the concepts found in his book provides any Marketing Wizard with a rock-solid blueprint for persuading customers to buy from you—even if what you’re selling has been around longer than Jerry Lewis. Is he still alive? Just look at all the dog-eared pages and highlights I made. Lots of good marketing mojo in this book for sure. Like this: “In developing a favorable or unfavorable attitude toward an innovation, an individual may mentally apply the new idea to his or her present or anticipated future situation before deciding whether or not to try it,” says Rogers. “This vicarious trial involves the ability to think hypothetically and counterfactually and to project into the future: What if I adopt this innovation? Forward planning is involved at the persuasion stage.” Helping your customers to imagine doing the thing that you want them to do. That’s what Rogers is talking about here. And that’s what you’re trying to make happen with your marketing as well. So let’s get knee deep into the five factors that influence the spread of new ideas and lead to widespread adoption: Number One: Relative Advantage - the degree to which an innovation is perceived to be better than the product or service it supersedes. Naturally, the greater the perceived relative advantage of an innovation, the more rapid its rate of adoption will be. Your goal here is to frame the buying conversation to favor you. Since we know that customers naturally contrast and compare the differences among their available options, you must make an apples-to-oranges comparison—rising above the competition to become the obvious choice. Now, logical, reason why marketing is important … but don’t forget to speak to your customer’s emotions. Tap into an emotional benefit that drives your customer’s desire—one that your customer is willing to pay for. Marketing and advertising that speaks to a dominant, driving emotion is much more powerful and persuasive than copy that makes a logical argument alone. Number Two: Compatibility - the degree to which an innovation is perceived to be consistent with existing values, past experiences and the needs of potential adopters. Products and services that are deemed less compatible or incompatible with the norms of a social system will not be adopted as rapidly as those that are. Please don’t expect your customers to adopt a new belief system. You can’t please all. Remember, only weasel brands try’n snuggle up to every customer in the marketplace. So find a group of customers with a social system that your products and services are compatible with. Number Three: Complexity - the degree to which which an innovation is perceived to be difficult to understand and use. Simplicity is a better way to think about this. Marketers have known for awhile now that uncertainty is the costly side-effect of overwhelming your customers with too much choice. Generally speaking, the more options customers have at their fingertips, the more indecisive they’ll become. And complexity often creates the desire for simplicity. Watch today's episode to learn more about how to market new products and services. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 18468 Tom Wanek
Apples marketing methods iPad 2.mp4
 
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LINK: http://www.freeipad2tablet.info Free iPad 2
Views: 10 GraphicsHouse